Stick to log analysis to make Web site construction and optimization more effective

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Search engine algorithm constantly updated, so that professional engaged in website construction and site optimization personnel, it seems to touch the north. Because the algorithm is the highest secret search engine, and the constant change adjustment algorithm increases the difficulty of speculation. At the beginning of the site, if you can develop a good habit, adhere to record the daily site optimization methods and corresponding to each search engine to give the response, a long time, record accumulated data, we can find some clues.

A consistent record, more easily found search engine algorithm trajectory

Any change is traceable, as is the search engine algorithm. Moreover, the fact proves that many of the optimizer through some clues also found some of the search engine algorithms and even loopholes, and then used to quickly upgrade the site in a relatively short period of time rankings, although some rankings are not very stable. I have insisted on recording a six-year log, but also spied on some of the Baidu algorithm. Long-term data tracking let me find that Baidu is more favored by original content, content often updated snapshot update is also very quickly. If modified keywords and website title, etc., Baidu will generally update the day immediately. However, Baidu's response to cheating is also very sensitive, if there is enough quality of the reverse link, the rankings will rise steadily. And I also found that even if it is a new site, if some high-quality high PR of the site to import, the weight of the site will be quickly upgraded.

Baidu often updates the whole station of the snapshot, remove some duplicate content, even if some content is the first in their own website, that also has to wait for search engine included stability, usually after two weeks later, before forwarding to other sites or blogs, forums to do outside the chain use. Otherwise, not only will not enhance the weight of their website, but also may suffer from the right to risk reduction. But there is one thing to be sure, the search engine seems to have a high degree of thirst, even if it is to do outside the chain, the original effect is very good.

Second, through the log data, you can timely find and adjust the optimization point of focus

No logging, website optimization, it is to follow the feeling. Logs accumulate a certain amount of data and analysis, look back to find out which methods are appropriate, which methods are defective, which excessive exertion, which need to force. The implementation of our company's website optimization work, the author on a day continuously recorded a six-month log. Log feedback information also let the author constantly adjust the optimization method, because we choose the core word is "Shanghai website Construction", in Shanghai more than 10,000 network companies to participate in competition, it is difficult to imagine. Now half a year later, the effect of optimization has gradually come out, the main words have been to the first two pages, some words have been to the home page.

From the recorded log data, the false original effect is no longer so ideal, the real effect is original, but also seriously original, because that is the author step-by-step to come to the conclusion. From the beginning of the replication, is included in a large delete snapshot, and then the snapshot date back to the file. Then learn to fake original, and even used Google machine translation, are just the beginning of the search engine significantly included, but stretched time to delete a large number of archived snapshots. Only the real original, serious writing, can finally be recognized by the search engine and favor.

Third, log analysis also includes customer access statistics, more conducive to enhance customer experience

If the simple log analysis is understood as the optimization of the work of the record, that would be too narrow to optimize the log analysis, also should include customer access data statistical analysis. For example, we think that some words may be favored by customers, but in fact they may not. When I identify the key words, I have made too subjective mistakes. As a company that specializes in helping companies build websites, we think of "Shanghai website Construction" and "Shanghai Web page production" must be hot search words, in order to highlight high quality, we have "high quality website construction" as the site keyword, but some words, such as "Shanghai Web page Production", "High-quality website construction" And so on or proved to choose wrong. That's what we did Baidu promotion, found that most of the traffic is through the "Shanghai website Construction" and "Shanghai Web site Production", and our subjective imagination gap is still very large.

Through the above factual experience, in doing the optimization log, we not only need to record their work and effect, but also to analyze the site traffic. Because the customer accesses the data is also reflects the optimization effect important aspect, even if the website rank is very close to the front, but always very few people through optimizes the keyword to come over to visit. Or a lot of the day through the optimization of keywords to visit the site, but the consultation of the few visitors, the sales performance has not been promoted, then it is certainly the site design or content of the site has arisen. By accessing traffic we can also find more problems, such as the visitor area distribution, as long as browsing the page, the focus on certain products or services, and so on. Know these, can be more targeted to adjust the structure of the site and Web content.

As the article title said "adhere to the log analysis, so that the site optimization with less effort," if the following feeling optimization such as elephant, then optimize the log analysis, you will be clear to see the entire site optimization. You will be able to find out more about the correct optimization method when you are successful, persistent, and careful in your analysis. This article quotes the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) 's viewpoint to organize original, more wonderful content we will continue to launch. Welcome forward, respect the original author, do not delete the source URL link.