"Stone carving carved" online shop optimization of the actual case

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Quanzhou SEO: This article is the second part of the online optimization, the first article is mostly about the shop system with the preparatory work, SEO content is less, if you are interested, you can see "Stone Carved engraved" website seo actual combat (i). Say a digression, I published articles are actual cases, I do not like a lot of the so-called theory, a lot of theory is copied to copy, nothing new, also no meaning, to hair on the actual combat, on the case! To Admin5 Hair article is also want to talk with the webmaster to discuss exchanges, welcome everyone to exchange discussions with me!

Press: In the shop structure (I use Shopex) are all ready, now to make the selection of keywords. Because our main product is shadow carving, so the core keyword is determined in the word "shadow carving", considering that later may expand to other stone products, therefore, "stone carving" This keyword is also taken into account.

After defining the key key words, we look at the expansion of the core keywords. Our shop is customer-oriented, so "shadow carving" of the upstream and downstream products, industrial chain products related keywords such as "shadow Carving manufacturers", "shadow carving machine, such as the expansion of the word we do not consider, we are considering based on the customer's perspective of the word, based on such considerations, we have sorted out the" Shadow Carving Crafts "," art Shadow Carving "," Stone Crafts, "Animal Shadow Carving", "Art Shadow Carving", "Landscape Shadow Carving", "character shadow carving" these long tail keywords.

In determining the key words, I on the "stone carving carved" site structure of a collation, first of all, to establish the corresponding directory classification, the classification is to allow users to our products have an aerial view of the understanding, on the other hand, we are the focus of keyword optimization. According to the different content of the image carving product, I divide the catalogue into five items, are "Animal portrait Shadow Carving", "Art painting Shadow Carving", "Landscape landscape image Carving", "Character series Shadow Carving", "special development to do shadow carving", these five directories will be our optimization before the key to determine the shadow product Key page.

After determining the catalogue classification, I have made some changes to the layout of the home page of the shop, these changes are to distribute the keywords reasonably, and to increase the level of the link inside the shop and the relevance of the page. According to the template setup, I added a text description below the shop navigation bar, the content is "stone carved engraved Network mall to provide you with exquisite art shadow carving, character shadow carving, landscape shadow carving, animal shadow carving, custom-made shadow carving crafts service, welcome the broad masses of old to buy", in this paragraph of text, I added a corresponding internal link for them, while also making the relevant keywords bold. At the same time, I did a repetitive action at the bottom of the site, in my experiment, through the top with the bottom of the corresponding keyword layout, at the same time to carry out the chain of keywords, bold processing, for search engines, are a friendly reminder, to remind the search engine attention, my page content is about what content.

For online shop generally exist less text content, picture content more features, I have added a corresponding article system in the website bulletin board, according to the Daily Search engine Collection page observation, the website bulletin article title optimized, highlighted I want to optimize the occurrence frequency of the keyword, as well as the content correlation. Specific Web site article title, content I do not repeat here, we can visit the "stone carving carved" a look at the real.

There are a lot of pictures on the Web site, this has a certain adverse impact on SEO optimization, because the search engine currently has no way to identify the content of the picture, but through the corresponding settings, we are able to let the search engine on our site pictures have a better deal with the image of SEO optimization elements, I can refer to another article admin5 "Baidu image SEO optimization elements", in general, I have the image of the shop to do the following: Add alt tag, add picture above the picture text description, in the product page set picture title, And in the name of the picture product when the keyword as a part of the commodity.

Quanzhou SEO Summary: For the homepage optimization, I probably did the above several steps, the homepage optimization is the key word rank most important one link, is also your page obtains the high rank the crucial:

1, the main keyword ranking is generally by the home page to bear, so the key words in the home page layout, the keywords appear density and position and distribution uniformity is the first consideration of the problem, my proposal is at the top of the page, the middle, the bottom and other positions must appear keywords.

2. Provide the entrance for the catalogue page. For important directory pages (catalog pages are important because our long tail keywords are optimized on the catalog page, he is the end of our long tail keyword, on the home page should have a number of entrances, I on my home page to the site reserved three entries, which for the optimization of the directory page has an important role in promoting.

3, in the home page to place the article system, if there is no article system, you may wish to release the site announcement, the article should be added to pay attention to the title and the article false original.

4, the homepage picture optimization, including picture label, picture caption, picture description and so on.

The current site has been online, GG included fast, the current I do the keyword ranking is as follows:

Of course, the name of my online shop "stone carving carved" is ranked first, hehe. It is noteworthy that my ranking is not done outside the chain of the case obtained, if appropriate to do some outside the chain, the rankings should be better. Of course, GG on the new site will be more care, so the next stage I want to do is to consolidate the rankings, and improve the ranking. As for Baidu, the new domain name in Baidu's audit time is about 3 weeks, the current site has not been included.

In the next period of time, my work will be "stone carving carved" also properly done some outside the chain. At the same time, after the homepage optimization is completed, the next optimization page will be the catalog page with the product page, in the next article, Quanzhou SEO will share with you my table of contents page with the optimization of the product page.

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