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As an SEO or network marketing practitioner, you may often encounter such a situation: the customer or company to your site is a n years ago construction, and after the construction has never been updated, has long been Baidu, Google stopped updating snapshots of the site, included basically only the home page, a little better on the inclusion of a few about us, Almost miserable, and even be sent to the Trojan or illegal content. In the face of such a website, how do we restore the weight of the site in the search engine? Let me say one of my actual cases.
Analysis website.
Just got this website, I do the following analysis:
1, Domain name: 2001 old domain name, domain name age nearly 10 years, new domain name.
2, Procedures: ASP procedures, loopholes do not know how much, home black chain more than 100, all illegal websites or hospital sites, in addition, there are a lot of Trojans.
3, Space: Resources 1g,asp space.
4, Baidu Performance: Indexed home, snapshots three months ago, no rankings, search company name is not, but the chain has more than 2000; Google performance: PR1, included a lot, but except for the first page of the other pages are all pornographic, obviously hung horse.
Second, the prophase processing.
I first to their administrator to the background login password and domain name, space management password, found a cup: All is 123456, no wonder will hang horse. Then to the boss suggested that the site space and domain name all transferred to the million network, program redevelopment. Because before talked about the website needs to be revised, we have helped him to develop the program, is the Java procedure, uses is the million net J1 type space. The space domain name is also transferred to the million net after two days, then lets their administrator put the product material to re-enter the website. In addition, I also opened a program on the website called Employee Diary column, Standby.
Second, the article published.
Do SEO people should know, search engines like you regularly, quantitative release of original content, according to this feature, I let the administrator every morning and afternoon before work to send an original article to the employee diary, send two or three industry news to the news column, can modify the change, it is not a copy of the newspaper. 5 days later, Baidu site snapshot update, included from 0 to reach more than 20, 17 days after the site to achieve daily release of the content must be included, product page, the old news and so on all included, the number reached more than 700, Google included to achieve more than 1100, the key word has entered the first 10, most of which are still around 100.
Third, outside the chain construction.
Due to the busy time, most of the things were done by their managers themselves, including writing articles and so on for two weeks. I then registered 20 blogs, including Baidu, Sina, NetEase, Tianya, Sohu and so on, so that the administrator every day in these blogs to send an article, the content of the article from the website to find, can be product introduction, can be news, or even his own staff diary, the end of the article famous original URL, and I give He made 5 links. Another one weeks, the home page ranked one is the sixth, and most others into the top 30.
The next thing, I believe that the SEO friends will do, here is no longer wordy.
PostScript: 1, if the original program is available, there is no need to waste money to modify the site, find a column of the original can be very hard to do; 2, original things more, slowly will enhance the overall weight of the site, the other pages are included.
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