Strategic ideas to subvert the old car website how to destroy the car site now

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Since "not auto too cow, but other web site is too lazy", "car site's achilles heel where?" after the 2 articles were published, my micro-signal Forrestqin received countless friends of various problems.

The most frequently asked questions are: Qin Gang, by reading your article, we understand that the car site is bad now, but you see these car site traffic is very high, the income is very high, light listed car site are 3, do you think there is still a chance to do a new car site to beat the old car site now?

Most of China's entrepreneurs are afraid of adventure, fear of innovation, and fear of failure because of the educational system, and have few ambitions to subvert the boss of the existing industry.

For example, the existing automotive website industry, the annual tens of billions of advertising market, the top 10 car sites are basically the same, the user needs are largely not met, since 01 when I do the car website, create auto database car market to evaluate car enthusiasts Forum vehicle web portal model, More than 10 years no one entrepreneur dares to stand up to subvert this industry, sad!

My answer is, now is the best chance to do a new car site to subvert the old car site, why do you say so? Listen to me, too!

The strategic thinking of subverting the old automobile website

Today I tell you a strategic idea, a way to do a new car site to subvert the old car site ideas, in fact, this idea is not only applicable to car sites, almost all of China's industry vertical web sites are applicable.

I want to tell you that the train of thought is very simple, but the way of thinking, there is no unique strategic thinking, you all day in the tactics of spinning, wondering how to report a new car to test, put a few more beautiful figure attract eyeball, you can always follow the industry boss behind eat fart.

The idea is: to be a personalized car website

The biggest problem of the old automobile website is all-inclusive, miscellaneous and disorderly, be advertising quotient about, have no own principle, sum up into a word is no individuality.

China's future trend is personality, the future trend of China's internet is also personality, the future trend of Chinese industry vertical internet is more personality. The Chinese lack individuality, all aspire to individuality, all has the individuality the Metropolis Fire, the automobile website also is no exception. So the new car site, you just have to do the basic function, Baidu, micro-letter and other large platform to use well, and then fully to do the personality, you can fire, you will be able to destroy all the car site now.

Second, how the new car website personality

What about the personality of a car website? The simplest sentence is to dare to reject a part of the person. If the new car site you dare to refuse the purchase of car manufacturers, even if the manufacturer gives you 10 million can not let you help him write a gun manuscript, can not remove a real car users negative articles, your site if you have this personality, you are not hard.

360 So the world knows the success of personality cases I will not say, the latest case is the recent 2 years very hot new technology website, they dare to refuse press releases, gunmen manuscript, only on the content of dry goods, as long as you can justify their courage to publish the author of any one of the site's negative contributions, The emergence of an old technology website with no personality at all, site brand set up, traffic is also rapid growth, many never write articles of the industry bosses, industry elites are provocative to start writing articles, and these high-quality articles combined with micro-letter platform spread, attracting more users, More user feedback to attract more writers, basically form a positive cycle.

Brief talk about how the new car website highlights individuality

Writing here, I know there will be a lot of people would continue to ask, can you elaborate on how to make a personalized car website. I did more than 10 years of vertical Internet, burned nearly 200 million yuan, successfully built 3 total market capitalisation of more than tens of billions of industry first vertical site, I came to the experience is as long as the strategy is right, tactically you can have n game, how to play all can recruit to kill the opponent, I am here to simply say a few points.

1. The website name must have the individuality: the name of a website is very critical, good name is half of success, such as tiger sniff nets, titanium media, 36 Krypton basically users see the site name to remember, he wants to find you, or recommend to friends are very convenient. New Car web site you can not call what XX car network, car xx, you must have a personality name, if you really did not just think of a good name, even if you turn the car network to call car Steam network, also than what is called XX car network to easily let users remember you.

2. Website content to have personality: if you want to make a car quote, do not simply let the editor ask a price to put on the site, you have to innovate a mechanism to enable users to buy their actual car real price on your site, the real user to buy the car price is the most valuable car price.

If you're going to make a picture of a car, don't just let the editor do the coolie, steal pictures or go to the 4S shop. You have to find ways to get users to send their own pictures of cars, for many car users, the car is his 2nd wife, he will take his car very beautiful, n angle, if you can innovate a mechanism, There will be countless users willing to upload photos of their cars to your site, or even this becomes an honor for them.

If you want to do a car dealer database, don't think of the dealer into a text chain ads, you can refer to the practice of the public comment network, how to let the user through an evaluation mechanism, the good car dealers to recommend out, you want to eat all of us to the public comment on the network to see a long time before making a decision, do not buy a car, Does fixing a car not care more about these car dealership information?

There are car articles, you want to make sure that all dry goods, so that the editor focused, even if the site only a daily dry goods edited, do not let the editors send a pile of parallel imports. At the same time to find ways to the old Car website forum to pull all day to write things to the owner, so that they are willing to write to you here, how to pull their own thinking. Slowly you will form a positive loop like the new technology website I just said.

3. Website products to have personality: the homepage of the website must be simple and exquisite, do not like now old car website so long and ugly, now is the mobile internet era, not a few people like that home page.

4. The website promotion must have the individuality: remembers the best website promotion is not to promote, has the dry goods, has the individuality website, the user will help you to promote. A personalized car site can make you very easy to be good 123 such web site included, because good 123 also do not want to give his users scold: rely on! Good 123 included in the car site are the same, nothing good-looking.

5. The website income model must have the individuality: do not think all day is weak wen, makes the advertisement, must always adhere to the public principle, as long as you have the user, the manufacturer naturally will put on the advertisement, the manufacturer is very realistic, they care about is the user, but is not yours those soft wen

In addition to advertising there are many sources of income, such as I have received in the last 2 days in China, one of the largest car designers (almost all of China's domestic models are designed by them, I will not say who is the boss of the phone, on the phone he and I discussed whether to make a website so that users can customize their own cars, Then hit the existing car manufacturer's brand to sell to the user. If you have enough users, I think the boss is happy to work with you to sell personalized custom cars.

If the old Car website also parody how to do?

Written here, I know that some friends will ask, if the old car site they also personalized how to do? In fact, this is the most interesting place, because you do the car site is too personalized, old car website want to learn also dare not to learn!

Do they dare to change their home page to simple and exquisite? They dare to offend their advertisers not weak text, the real car users to write a reasonable and reasonable negative articles on the home page? Do they dare to keep all editors focused and write only a few articles a day?

Because the old car site has too many benefits and burdens, so they even look at your new car website brand, traffic, revenue, such as rocket speed in the rapid development, they do not dare to have any follow-up action. Because any follow-up is to their own from the palace, even if the last he dared from the palace, you have been ahead of the N step, then you are the first. So, real entrepreneurs are starting to subvert the current car web site and grab the cheese from their hands.

Although my article is for the car web site writing ideas, in fact this idea can be used in any one industry vertical site, you can let any one industry vertical site for reference, and finally the following sentence as the end of the article.

Thinkdifferent,and the world.

I've prepared 2 topics for the next article:

1. Vertical Internet, the pig in the 2014 tuyere

2. Industry vertical website still have the space of SEO?

You most want me to write the first, please add my micro-letter Forrestqin tell me your choice.