Subversion of Smart home, with science, or art?

With the popularity of Internet thinking, this wind has also been violently blown into the field of intelligent home. In fact, the concept of smart home has been in China for nearly 20 years, the Ministry of Industry and Information technology in 2012 as the 9 key areas of application of the Model project, listed in the "Internet of Things" Twelve-Five "development planning." Let many enterprises chasing the intelligent home field, from the innovation point of view, has been wandering in innovation, there is no substantial breakthrough. In the face of consumers, industry experts, the media and other rising voices, but also to the realization of the breakthrough point of innovation. In fact, through science and art two aspects can realize the industry innovation and subversion. Science is the use of science and technology to create a long-term value of the strategic model, in the arts, enterprises through consumer demand research, the real needs of consumers into the product, so that its products have emotional, human nature. Finally, the combination of the two, so that smart home to achieve subversive innovation, truly achievements in China's wisdom family era. Scientific Innovation: The scientific innovation of Platform strategy is the strategic direction and must be built on the basis of scientific application in order to break through the bottleneck of the industry. First of all, the active use of advanced science and technology, such as the current large data, cloud computing, and secondly, must follow the natural development of things. In fact, innovation is the "marathon" type of long-distance running strategy, and at present many smart home companies think of it as sprint tactics. Contrary to the laws of nature, sprint planning to do long-distance running strategy is doomed to be unable to go far. One of the secrets of multinationals such as Coca-Cola and Procter-and-gamble is to always "be able to meet the requirements of consumers" as the highest standard of product innovation. At present, many smart home enterprises in the concept of innovation is flashy, but ignore the real needs of consumers, or even the consumer's needs to turn a blind eye, the purpose is only to promote short-term sales of products. In addition, the use of advanced technology is very small, and the concept of borrowing technology is mostly. This is typical of the long-distance running into a sprint of tactical behavior, so many smart homes are deep in the tactical jungle, difficult to extricate themselves. There have been experts pointed out that China's smart home market is "only to hit the money does not have the connotation." This remark has caused many disputes in the industry. In fact, from the consumer needs of the wisdom of the family, no matter what brand and what kind of products, home appliances equipment must be interconnected and interoperable, so as to constitute a true wisdom of the family. But the current situation is that if consumers want to realize the wisdom of family dreams, they can only choose a brand package. Consumers in real life, but need to use different brands of household appliances, but they can not interconnect. This caused, only stay in the same brand products between the self-control, so that the wisdom of the family is still in the dream phase, and enterprises can only be in the pseudo-intelligent strategy free. From a scientific point of view, only the establishment of a large platform to achieve interconnection and interoperability is the direction. Hong Pejun, chairman of the Shanghai Home Union Network Technology Co., Ltd., said that smart home must start from the strategic platform of building ecological circle, through software leading hardware thinking,With the help of home networking technology, can solve this troubled industry problems. Under the guidance of the Platform strategy, the Icomhome Network Technology Co., Ltd. launched the home networking platform. Dr Hong Pejun said: "This is a platform model, but also a way to meet the family personalized home, it will completely subvert the traditional intelligent home industry, leading the industry to the age of wisdom family." "Icomhome Home Networking platform compatible with all traditional household appliances brands, covering all household equipment, unlimited tolerance to accept all brands of home appliances into the platform, to provide users with a variety of previously separated from each other and can not achieve a variety of functions." This is the multi-redundancy mode, that is, to complete the unlimited possible interconnection interoperability. This kind of strategic innovation focus on the long-term, can promote the industry towards the wisdom of the family era. As Hong Pejun and his home union international have been emphasizing-they do not produce products, but ecology; they develop not a single unit of equipment, but a platform for thinking, to provide the wisdom of the city era of "perception, interconnection, intelligence, sharing." Artistic innovation: The pursuit of artistic innovation is based on the characteristics of human nature and demand, the completion of marketing innovation and product design. According to the viewpoint of the world Strategic University, the customer is the base of all strategies. In fact, innovation is not only science, but art. Only with the grasp of artistic innovation, can we create more business legends. So are Apple, Google and IBM. Since the smart home is used as a family to equip, it should bear the family warmth, love and other characteristics, otherwise it should not be called "home" intelligent. Like a person, he asks for love, emotion, thought, otherwise it is incomplete. For smart homes, whether it's a traditional business or a young enterprise that has sprung up in recent years, it throws a wonderful intelligence story, but actually? But no enterprise can give product humanization-sharing, interaction and so on. Dr Hong Pejun said: "Home in the wisdom of the family, the pursuit of more and more intelligent is certainly necessary, but can no longer be isolated or self-contained system, must be through the family level of interconnection to achieve the personification of intelligence, the realization of family life intelligent service, so that household appliances no longer cold, but family members. "Icomhome Home Networking platform, in the product terminal to increase information collection and awareness, change in the past only for smart home appliances to implement the control of the simple management model, through the feedback of data, real understanding of the real situation of home environment, the use of Internet technology, the home of products to achieve interconnection and interoperability, Farewell to the past different brands of different products between the "fragmented"; at the same time, the use of cloud platform and data exchange technology, complete the information exchange and data sharing, so that we can more clearly and intuitively understand the situation of home, and can interact with family and friends, really have their own way of life. Most importantly, the use of network communications in mobile phones and other mobile communication terminals to achieve information interaction, really do it anytime, anywhere "control the Family", "care for Family", do "home, never leave." The development and production of any product should be humanized, not aCold products, nor is the manufacturer wishful thinking of the function settings, otherwise consumers will leave you, this is the basis of artistic innovation. Some people think that innovation is science, all follow scientific standards, others say, innovation is art, innovation without a formula. In fact, there is no absolute right and wrong, just look at the results of innovation, consumer applause is enough to explain everything. Just as "no matter black cat, White cat, as long as can catch a mouse is a good cat", as a result of evidence. At present, the Home Union international Shanghai Network Technology Co., Ltd. in the wisdom of the family field opened a good head, look forward to more enterprises can achieve subversive innovation.