Summary of the reason and recovery method of website down right

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One, what is the site down right

Site down the right can be understood as a search engine on our site trust declined, the score on our site declined.

Second, the performance of the site down right

1, the search engine to your website content collection speed slows, the snapshot interval increases (but this is not absolute, is only a reference factor).

2, the website rank drops or the keyword rank drops. A website ranking and keyword rankings can fully reflect a site in the search engine weight, so once your site rankings and keyword rankings drop significantly, it means that the search engine on your trust or rating drop, then the search engine to the weight of your site will also fall (this is the full performance of search engine down right).

3, the site is included in the search engine all deleted (by K) if your site included in the overnight by the search engine all deleted, then say you may have a certain or a number of search engine for the illegal operation, so the search engine to the most severe punishment with your site. (The absolute performance of the search engine down right)

Third, the site is down the right reason

1, external links are missing, or external links are not valid. I believe most seoer are aware of the importance of external links to the site, and the loss of external links to our site has a fatal impact.

If our site has 100 external links, and has been calculated by the search engine weight, then if the search engine to our site score is 100 points, if 40 of the links are deleted or invalid, then the search engine to my site will be graded from 100 to 60 points, So the search engine gives me the weight of our site and the degree of trust will be greatly reduced. (The above is easy to understand the description of the list, not search engine algorithm)

2, the server or the instability of the space led to the right to drop. Your site's server or space is equivalent to the "body" of the hosting site, if the server is not stable so for the search engine crawling and user use is fatal, if "body" problems, then your site is not healthy.

3, site title, keyword, description of the substantial changes. The title of the site is equivalent to the head of the site, so it is not free to modify, a large number of changes will inevitably affect your site rankings and search engine weights.

4, website revision. The website revision includes the program change, the template replacement and so on, these all will affect the search engine to your website The trust degree, if your website changes the program or the template at any time, then the search engine may think your website is unstable, or does not have the readability, cannot provide the better service for the user.

5, substantial content changes. The content of the Web site is also affecting the weight and ranking of the site an important factor, if your site has too much junk information or no relevance, no readability content, it will affect the weight of your site.

6, Path change. Site path changes to the site's impact is fatal, the site's path is equivalent to conveying blood vessels, so you can not casually make changes, or you will receive the punishment of the search engine.

7, a lot of dead links. Site dead links will affect the search engine site content crawl, and the site appears a large number of dead links will have a huge negative impact on the site.

Iv. How to restore or remedy the right to fall

1, the loss or invalidation of the external link. External link loss or failure, we can take to increase the same amount or more high-quality external links for remediation, so we should do a good job of the external link statistics.

2, for server or space instability. For the server or space instability, we should first contact the space business to deal with, if the situation is still, suggest to replace better space, but to do a good job of space replacement remedial measures to avoid negative impact on the site.

3, for site title, keyword, description of the changes. If you have made many changes to your site's title and so on, and have been punished by search engines, it is recommended that you do not modify the title, keyword, description of the site. The stability of the site should be maintained.

4, if your site has replaced the program or replace the template, then we recommend that you do not change the path of the site, and deal with the internal structure of the site, easy to adapt to the search engine to its "new home."

5, if your site has a lot of spam or no relevant information with the site, then we recommend that you delete the content, and use robots.txt to screen. Avoid causing a large number of dead links.

6, the path change is strongly not recommended, if your site revision, etc. also do not recommend the content path to change, if your path has been changed but has not been included in the search engine, then we recommend that you change back to the previous path. If your path has changed and the search engine has crawled a large number of pages, it is recommended that you use robots.txt to mask all previously invalid paths. Minimize the impact of path changes.

7 If your site has a large number of dead links, invalid links, no content pages or duplicate pages, we recommend that you use robots.txt for one by one masks, reduce the impact of dead links and search engines on invalid pages, repeat page crawl.

Summary: SEO is a long and careful process, a small factor can determine the life and death of your site, the real SEO we aim to provide users with the best experience and the highest quality content, so we should do every day to do every step, quietly waiting, waiting for the user's approval, waiting for the recognition of search engines. If you have done one or more of these violations, it is recommended that you precipice in time to avoid the fatal impact on your site.

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