Suning easy to buy weimin shelling domestic e-commerce is "MLM"

"TechWeb Report" August 8 News, Suning Appliances (002024, shares Bar) Co., Ltd. Vice chairman Weimin today in the "Suning easy to buy six months introduction" will bombard domestic e-commerce is "MLM."

Weimin said that the domestic e-commerce burning money development is not marketing, is a pyramid scheme, MLM is the first batch, the second batch, the third group of investors. "E-commerce should return to the essence and improve efficiency. ”

Weimin said that Suning's easy to purchase operating costs in domestic e-commerce, the lowest cost accounted for less than 8%.

Su Ning Tesco executive vice President Li Bin said that the second quarter of Suning easy to buy more than 70%, if the second half to maintain 70% of the chain growth, the completion of annual sales of 20 billion target is not a problem. He analyzed, from the second half of the time node, August suning easy to buy the month, September school season, October Double Festival promotions, double 11 promotions, Christmas New Year's Day promotions, is to promote sales opportunities.

Category expansion, the first half of this year, Suning easy to buy travel channels, wine channels, mother and child channels, lottery channel online. Since August this year, Suning easy to buy financial products channel insurance business online, in the future, Suning will be easy to buy in pharmaceutical products, food and other aspects of expansion.

Li Bin expects the total number of Suning SKUs to reach 1.5 million by the end of this year. Kexin）