Suning Online Leisure Double layout performance released 2013 latest

October 31, Suning easy to buy book channel officially online, one-time online books up to 600,000 volumes, sales will be second only to Dangdang. "The Internet business will be one of the profit growth points of the company," Jingun, the company's chief executive, said in an afternoon of electrical communication with institutional investors. In fact, Suning's internet strategy for some time, the 1-3 quarter of this year, Suning net purchase business to achieve sales of 4.079 billion yuan (including tax), which achieved 1.51 billion yuan in the third quarter, the chain growth of 3.35%.　　Part of the profit net purchase sales, the third quarter of suning appliance Quarterly income growth of 28.2%, but because of the period of significant growth in the suppression of performance, net profit in the third quarter rose only 10.9%, lower than expected. In the third quarter, Suning Appliance's operating and management cost rate increased 1.7 and 0.5% respectively, year-on-year growth of 50.4% and 66.2%, significantly faster than income growth. Dong-Jingun that the cost of rapid growth is mainly phased, with the layout of the perfect, Suning will achieve sales scale, in the increase in sales, the cost will be diluted. He also noted that "inputs and outputs are restored to normal levels in the second half of 2012, the slowest in 2013, and the early layout will release performance." "Rising costs led to a surge in the third quarter, suning appliances operating and management costs increased by 1.7 and 0.5%, year-on-year growth of 50.4% and 66.2%, which makes some organizations are greatly puzzled, in the income growth chain reversed the trend of continuous decline, the net profit situation is still not optimistic,　　More institutional investors frankly hope that Su Ning aspects of a good explanation. Suning appliances, said the increase in the cost rate is mainly: 1, the new open shop costs increased 2, the implementation of a series of pay adjustment measures, 3, advance the talent reserve, 4, headquarters office building put into use, supporting personnel and office expenses and other expenses increased.　　Four causes. In response to questions from institutional investors, Dong said this afternoon, "some of the cost increases are phased, mainly in two aspects, one is the change in staff pay, the beginning of this year and July this year suning appliances two times, staff wages rose about 30%, in addition to store and backstage technology for talent reserves, Suning enrolled 5,000 college students this year, these people are paid according to the new salary system, so the salary cost of the staff is greatly increased, which is also the main reason for the increase in the cost rate; second, this year, the new opening of some stores, the need for new costs, and some of the old store lease time, Rent renewals have also become a major expense, with community shops taking the example of a 30%-40% increase in rental costs, while some flagship stores and first-tier cities have doubled their rents by 1-2 times.　　"But Jingun said the three quarter of these major expenses are phased, based on the current Suning appliance store layout needs." Jingun admits that the increase in the cost rate began in the second half of 2009, mainly the cost of new stores, the expansion process in the store has a quantitative change to qualitativeProcess, expansion to a certain scale can realize the scale effect, the completion of the previous layout results will focus on the outbreak, it is expected that gross margin will be more than 20 points, and the cost rate will fall below 12 points.　　The deadline will come in 2013.　　From the third quarter, suning appliances net 87 stores, January-September company with the store growth rate of 3.43%, higher than the first half of the 3.14% level, currently in the domestic total has 1537 stores, 29 Hong Kong, 9 Japan. Su Ning said this year will also be in the two or three-tier cities to increase the distribution point, the whole year is expected to open a total of about 400 new stores. The cost pressures for new stores remain. In order to solve the problem of funds, Suning Electric in this year issued a new plan to raise capital, and on October 21, the SFC issued an unconditional approval of the Commission.　　Suning appliance will be in cash to the Nanjing run East (Jindong wholly-owned holding company), Beijing Hong Yi, Xinhua Life 447.15 million Additional shares, the issue price of 12.3 yuan/shares, a total of 5.5 billion yuan to raise funds.　　E-commerce singing and opening the new store is the rise of E-commerce.　　October 31, Suning easy to buy book channel officially on line, officially with Dangdang, Jingdong Mall, excellent network and other shopping malls to form a competition bureau. "At present, Suning easy to buy books in each location can be found in the category (SKU) about 300,000, and the other 300,000 SKUs in the partial search."　　"Jingun said.　　There are fund practitioners questioned Suning appliances, suning easy to buy book advantages, why should "Yang short avoid long"?　　Jingun denied that suning easy to buy books "Yang Short Long", he believes that the company's advantages are mainly comprehensive competitiveness, can be seen in four aspects, one is the brand advantage, the other is the cost advantage, the company's fixed cost and management cost is lower, the third is the procurement costs; The most important is Suning's corporate management culture.　　More importantly, Suning easy to buy book channel online is just the first step of the play, the company pointed out that there will be other products on the line. Weimin, deputy chairman of Suning Electric, told the media suning E-commerce business has been from home appliances to retail development, but as an online brand retail platform, easy to buy if a day without 3 million ~500 million independent IP traffic, is not enough to support, so easy to buy the current stage to make the site hot. To achieve 3 million ~500 million/day flow, the need to achieve 2 million categories (SKU), and currently easy to buy the category of goods only 200,000 ~30 million.　　Therefore, Suning easy to buy to sell books, next will also sell department stores, clothing. "Su Ning Yi buys or will take 3C product mainly, the introduction of the book is mainly in order to increase the user's stickiness, because the purchase frequency of books is far higher than home appliances, while the gross margin will be higher than the home appliance industry, but due to higher logistics costs, so the book industry's performance contribution will not be particularly large. The biggest contribution is to increase user stickiness.　　"Jingun said. Even so, there is a broker to open a good suning appliance network shopping business. Guotai said, the annual network of Suning appliance sales completed 657 billion level problem should not be small.　　CICC also believes that with the completion of positioning debugging and the rich category, online shopping business is expected to be faster to upgrade. However, Jingun said that the integration and construction of distribution network is still a part of the need to improve the network shopping business. Responsible Editor: NF074