System data leads the advertising process

With the rise of E-commerce, online advertising has gradually become a competition in the advertising market, but because of the recent Internet industry advertising market chaos, leading advertisers easy to confuse, do not know where to start. It is reported that at this stage, more than 90% of the enterprise customers rely on agents based on simple site rankings and sampling demographic characteristics data to choose the promotion channel. This kind of extensive investment way, not only will cause the enterprise capital waste, at the same time also can not produce very good effect. Recently, the Association letter CEO Qinwen in Wuxi for Unicom executives in the process of training to highlight the system, effective data on the network advertising the entire process of guiding role, and said that advertising needs to collect the whole system, effective data to do support.

On this issue, she pointed out that the first to the network advertising implementation of the entire monitoring, and then the process of advertising activities analysis. According to the results of advertising data monitoring, the process of advertising activities will be analyzed in three aspects, that is, the analysis of advertising before, analysis of advertising and analysis after the advertising.

Pre-advertising analysis mainly includes the historical effect analysis, competition advertising strategy analysis, target user behavior analysis, media selection strategy analysis. Advertising is mainly the implementation of monitoring, for example, we can according to the user exposure of the media to calculate in which media the best effect of advertising, which causes the enterprise's network ads by netizens increased attention to. After the analysis of advertising can be a comprehensive assessment of the effectiveness of advertising, we can learn from the analysis of the launch of this advertisement is how the ROI, the size of the advertising coverage of how big, this launch is effective coverage of enterprise/product core target groups, the launch of effective coverage of which areas of the group, This launch of the effective dissemination process is how, the efficiency of the launch, this time the launch of the resources are effectively used and so on.

Qinwen also said that the implementation of advertising before, during, after the effect of monitoring and evaluation, is not an isolated process, we need to put our monitoring to the data for a collation, and establish a system of databases, which will not only a systematic assessment of the ads, At the same time, its evaluation results will be recorded into the history of the effect of the next advertising campaign to play a good reference and references, and the future of corporate advertising to better the direction of development has played a very good leading role.