Take the tourist station as an example to look at the key points of data collection and analysis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Some time ago did a travel site data collection and analysis of the work, from which a lot of thought, but also learned a lot. Data collection and data analysis, the latter is the focus, the former is for the latter service. Data analysis is not only important for web extension personnel, it is also important for people who study data, and for corporate leaders to control the direction of the company's development. It's important, but if you take a detour when doing this work, even if you finish the final analysis, it will cost a lot of manpower and time. Because I did, so to share.

Determining the collection criteria

At that time I was collecting the provinces online travel site TOP5, where the conditions are tourism sites, online, TOP5, the first two are OK, to determine TOP5 words, you must use the second point, according to the analysis of the project to determine whether the line to TOP5. From this, can be extended to collect other industry data, first determine the rigid conditions, to collect their own industry, competitors, or many industries, and then based on the final analysis of the project and objectives to determine some of the conditions of collection. Prevent the collection of time, the collection of a lot of information not used.

Identify the analysis project

To determine the analysis project, the main thing depends on what we collect and analyze the data, and according to this goal, determine what conditions can achieve this goal. For example, a good or bad travel site to the top, and not only to see how the site does, the main also depends on the user experience and SEO related data. For example, a travel site, whether it provides users with the required services, but also as much as possible satisfactory service, this is very important. SEO data should be considered, because, again good site, if in this era of network-oriented people do not search, it is difficult for more people to serve. As the saying goes, the bouquet is also afraid of Deep alley, can also be used here. For example, tourism site, the analysis of the project at that time: the nature of the site content, Web services, Web site contact information, the basic website data. In fact, a website's profit model, website traffic information on the data analysis is also very important.

Data collection

The conditions for collecting data and the analysis of the project are identified, and then the data is collected. If all the sites are collected, the workload will be great. I think it's better to sift through the edges and pick out a good part of it for later analysis. If you collect a lot of websites, it will also bring inconvenience to the analysis work, after all, we want the number of sites is not the more the better, to be able to get from these sites we want information. For example, when collecting a tourist website of a province, we should find out the TOP5, collect the website not more than 10, of course, these 10 sites are also we according to the collection and analysis of the conditions of screening out better. Put the collected sites into Excel tables, and so on, collect all the data you need.

Next, let's talk about the channels used to collect. For example, the collection of tourism sites, the main collection of four kinds of channels:

1, search engine: Baidu, Google, search and so on. This does not need me to introduce more, will surf the internet, also can use the search engine.

2, Navigation Station: hao123, tourism navigation and so on. Navigation stations are generally included in a very good industry website, and a lot.

3, Links: Find a travel site, there will be links to the general section. There are friends in the chain, this is the collection of good methods available.

4, statistical ranking categories of websites: Eric, Yi Guan, chinarank, compass and so on. The information of these websites can be said to be helpful to our analysis data, the result of their analysis can not only provide us with information, but also can provide reference.

Data analysis

Data analysis needs to be explained so that others will know what is going on when they see the data. For example, travel site TOP5 Data Description, it should be clear what this is a data, ranking is based on what, which accounted for the main, which auxiliary. Of course, if the data is for yourself to read, write is not a bad thing, save the future forget. Data collection is done and data analysis projects are identified, and the data is then analyzed. It can be said that the data analysis is also relatively boring, but the coming out of this data is very useful. Like the analysis of the provincial tourism website TOP5, a province of a province to analyze, the workload is really not small, but in order to get this useful data, we must insist, believe, adhere to the end, is victory.

Landscaping Forms

Data analysis is finished, the form can be beautified, such as adjust the format, change color and so on. This adds the data analysis explanation, more can let the person at a glance.

Data collection and analysis is sometimes boring, but when you're done, we get an important and useful piece of data and we find the fun. I think the key is to stick to it. Say so much, these several main points and want to pay attention to the matter, want to be able to do data collection and analysis of friends help.