Talk about China internet single page sales

We all know that in the United States single Sales page site is very popular, English is called landing page. This kind of website is called "one-page sales" or "Sales single page" by some people in China. I agree with these two terms.

And the traditional site is significantly different, one-page sales as the name implies that the entire site is mainly composed of a page, most of the page is very long, including product characteristics, referral, price demo, online purchase and other elements, more content. Some are simple and lively, and simply encourage visitors to subscribe to the message so that they can further hold the target group in the form of mailing lists.

Landing pages (Single-page sales) Features:

mainly form a single page. The goal is quite clear, or lead the user to further communicate, to raise interest in order to sell products in the future. or directly to complete the sale of products. To the visitor psychology grasps extremely accurate, the entire page production process does not have the technical content, but to the target crowd analysis is quite specialized. Stack, "make" a lot of inflammatory words, promotions, product pictures and various referrals. The most common is the combination of: Mailing list system, membership system, or an online payment gateway interface.

Give me 2 typical examples:

http://www.tradingprosystem.com/forex/

http://www.ericstips.com/pdfebooktemplates/

The first application of one-page sales (sales-type one-page site), I am afraid is all kinds of joining the website and TV shopping site, the main sales of products have high value-added cosmetics, slimming drugs, adult products and shanzhai electronic products and so on, after the enterprise training, money-making materials, herd software are One-page sales in the Internet world stage gradually bloom luster.

For a domestic example:

http://www.mszaz.com/

In fact, many enterprises and portals have already applied landing page, for example, to do AdWords, if the ads directly linked to the home page, will let the user two eyes in the dark, can not grasp the focus. and the special production of a single page, you can achieve a multiplier effect. Formally similar to the topic. (topic)

Examples look here, look here:

Http://www.dahuozhan.com/landing/zhengxiang.html

http://www.eben.cn/ad_order_t3_v4.php

Http://www.ledaojia.com/promotion/product-1946-163_ny06bt.jhtml

Apart from the topic of the enterprise, just general single page sales, to a lot of people feel is "quickly pick up the phone to order it!" "Network version; Yes, the feeling of TV shopping, low-end, not credible, profiteering, poor quality, unreliable irregular, deceptive and so on are part of the user's mind in the first impression.

Domestic one-page sales environment, definitely not as good as abroad. First of all, television shopping in foreign word-of-mouth than domestic, similar to TV shopping internet single page seems out. Second, China as the largest product of the country, so familiar with the national people of this kind of products have a natural resistance.

Does this mean that single page sales have no future in China? Wrong!! On the contrary, the market still has huge potential to dig! And be able to occupy the share of the practitioner but to a large amount of true gold and silver. This is determined by several factors:

China's consumer base is huge, and most of the small and medium-sized cities and counties town, rural users. Even if half of them don't, the other half is hundreds of millions of, just as there are still a lot of people going to the TV shopping, and even a lot of people are cheated by the traditional telephone and internet scams. 2, 3 line city and county is a single page sales paradise. In recent years, the total number of Internet users in China has soared to the world's first, the average quality of the internet has been pulled down, uneven, even today, most people still more easily accept the "dirt slag" marketing, rather than "Spring" product marketing methods. Or in other words, what percentage of the high quality, highly educated target population the latter aims at? The targeted design of one-page sales is excellent, with inflammatory slogans and psychological cues that are appropriate for Chinese consumers at lower and middle levels. Single-page sales costs are low, whether it is equipment costs, or technical costs. Easy production and mass production, easy to produce scale profit. Even in foreign countries, one-page sales are still booming. Domestic nature has greater potential for development. The transformation of domestic enterprises, from labor-intensive to pay attention to technical content, research and development innovation and the pursuit of high value-added product design enterprises, is bound to bring more brands and subdivided products, these differentiated product features in the future easily through a single page sales to show. Under the global inflation environment, it is more convenient to reduce the enterprise channel expenditure through this kind of consumption way and realize profit maximization. Technically speaking, single page sales can greatly improve the actual purchase/browsing ratio, so that the enterprise's advertising investment more cost-effective and value.

In this environment, what can we do to share this cake and get real wealth (RMB)?

I do not specify this point, there are interested friends please send me a letter Email:qielei (a) gmail.com {substituting @ (a)}

Please explain several points in the message: 1, personal name (nickname also can), gender, age 2, the understanding of the Internet level (technical level). 3, the level of understanding of sales (if there is no product sales experience or customer service experience, etc.). 4, now the profession. (if unemployed or freelance, please specify)

This effective period is due June 1, 2011.

Author: Chris Qie