Talk about how the one-off service industry improves site retention

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In all walks of life on the internet site, there is a user rarely two transactions in the industry, such industries we call it a one-time service industry, such as: Medical stations and wedding photography sites, such as the information site, the site of these industries have such a situation, the user chose not to make a second choice after the first time, Low rate of retention, the flow of natural is relatively small. So how to increase the site's rate of the site to improve traffic? Then the author will give the answer through this article.

First, the use of third-party carriers to bring the same

The traffic of the website is a collection of old user and new user, want to promote the traffic of the website, is to constantly increase the proportion of old users, if the old users and new users are decreasing, then we will retain the old users to increase traffic, because the old users of your site has a certain degree of trust, you can bring new users to the site, but the new users can not. The one-off service industry can also retain the old user to produce the same, but need a third party carrier.

1, wedding photography site, the general user first came to the website if the service is not satisfied with the site will choose to leave, will not be the second time; If you are satisfied and choose to reach a deal, it will not come again, because most people take only one wedding photo in their lives. At this time the flow is one-time, how to accumulate these flows, we can establish a wedding photography forum, so that has been photographed customers to share the exchange, increased user retention, interactivity has improved praise will be more, when new users come to the site to see these content, Will trust your site to eventually choose to shoot here.

2, the medical site, users will choose a highly trusted site treatment, but a lot of stations to the user's trust is not very high, only in the site to show the professional is far from enough, the same need for third-party carriers, to do medical site optimization friends, Can go to a good doctor such a large medical question and answer platform to solve the user's problem, provide medical experts for detailed explanation, this can achieve a number of aspects of the benefits, the first can enhance the medical station's brand, the second increase the trust of the health site, the third guide users to enter the site exchange, etc., these three effects can enhance the site's heads.

Second, the reasonable renewal of the contents of the station to increase their heads

The replacement of the station with the updated optimization has a direct link, in fact, the webmaster are deeply experienced, most of the webmaster have their own blog, when the weekly blog Update 2 original articles of value, at this time to update four articles in the week, the user's head-turn will increase at least 30%. It is also not said that the higher the frequency of updates, the higher the rate of return, the station should also pay attention to the following aspects of the update:

1, analysis of the user's favorite content, can be based on the PV data statistics analysis, some of the content of less browsing gradually reduce the update, at the same time to update some users like content, so that the content system to maintain a balanced state.

2, has the good content, but also needs to give the user the fluent access speed as well as the good reading feeling, may increase the user to return to the customer.

3, control the update frequency of growth, this growth is a slow process, also according to the industry to analyze the frequency of updates, usually users will be based on the content of the site to update the inherent habits, when you start to update content every day, then can not adhere to the daily update, users will feel the deception, if other sites are updated every day , your website users will be a lot of loss, especially the most obvious novel category site.

Third, the website fine-tuning can enhance the user to go down

Product class site to constantly update the activity, to attract users to click many times, the activity time of the product must make good, this is a question of timing, if time expires, the activity is withdrawn immediately, put on above also have no function, many sites may overlook this point; when the product is gone, it should be immediately off the shelf. , but also continue to show that the user's deception, will reduce the user's return.

Four, the quality of service to enhance users to the same

For corporate web sites, quality services can effectively improve the user's retention. Enterprise Station to do a good after-sales service and technical solutions, can allow users to choose your products many times, corporate Web site content updates less, whether the product or text, must find a user needs to update, do not collect and update a lot of text, because the more the newer the quality is difficult to control, to do Jane and refined.

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