Talk about the local portal optimization to pay attention to some of the details

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I am currently operating a real estate portal, do the station more than 3 years, experience a lot, go a lot of detours, learn a lot, today's whim, want to tell you I do the industry station 3 years, some of the experience of the ups and downs, today, first write optimization, other experience later have time to chat.

1, the beginning of the establishment of the station, to think of a good site the overall thinking and structure, first of all, the site level path for optimization is very important, the site URL level within 3 layers, I think it is more reasonable, because the lower the level, the higher the weight, the focus on the main domain name will be the higher the weight, for example, you can use the URL Www.xxx.com/a/uid/2010/10/20/id.html or www.xxx.com/a/uid/id.html, after contrast very obviously, the path behind is better than the previous path, because the latter level is small, the weight is high, the other static page is better than dynamic page, this compared to everyone clear, I will not say.

2, the site code to be concise, many do not pay attention to the optimization of the site, you look at the page source code, will find a lot of JS or CSS included in it, this will lead to search engine crawling encountered many obstacles, suggest friends to put JS into a special JS file, and then use the statement to call this JS is good, Styles are all in the style sheet, which ensures that the code is neat and neat.

3, the site to use absolute path, many sites do not pay attention to this, such as a friend in the writing template, when the call, generally only with \abc\uid\id.html. This is true, but for optimization is not very good, should use www.xxx.com\abc\uid\id.html, do have 2 advantages, one is the main domain name weight will increase, another advantage is to prevent others to bind another domain name to your server IP, and thus hijack your PR value, more important.

4, the site Title I think repeat 3 words is good, such as my website will write "keyword rental, keyword house rental, keyword rental information", the keyword can repeat titil, described in 120 word or so, the keyword appears 3 to 4 times. In addition, a lot of friends for the inside page description is very tangled, because the inside page is not good with a unified statement to write, so, I suggest simply not to write the site page keywords and descriptions, leaving only a title on the good.

5, the page to even multiple occurrences of keywords, but do not very reluctantly add a lot of keywords, should naturally appear, such as my site inside the page, will appear xxx real estate, XXX real estate pictures, xxx real estate, XXX map, etc.

6, site link building, to be in a page b page of the keywords anchor text point b page link, in the release of the article, you can pay more attention to, can also be added to the site template, a page can call random similar articles and the latest update of similar articles, the purpose is to increase the link between the site, add anchor text markers, Increase the weight.

7, the appropriate use no follow, the site some unnecessary weight of the page, in such a link above add rel= "nofollow", such as the bottom of the about us, disclaimers and so on such a page, I have added to his rel= "nofollow." Website advertising is best to use JS Add, one is convenient management, the second is to prevent the weight.

8, Friendship Links, this I will not say, nothing more than to find a high weight to do the link, snapshots included and so on.

The time limit, today chats these, my website http://fz.111zf.com, welcome everybody to communicate with me more, has said the wrong, the friend also invites many exhibitions!