Talking about: How to write SEO plan? Teach you to customize your own SEO scheme

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SEO is a system is very strong project, very complex, so as I just started SEO rookie seo work, often ask: SEO How to do? SEO program How to write? Where can I find the SEO plan to write ideas as a reference?

I looked it up on the Internet, found that there are many SEO programs, but in fact, like me, SEO beginners, the most want is a guide to the meaning of guidance, do not need to be very detailed, as long as there is a general framework on the line, and then I will be based on this guidance to customize their own SEO program.

So, I decided to organize a copy of such SEO ideas, and based on this to write their own SEO scheme book.

Let's get down to business.

SEO program refers to a site already familiar with the situation, for this site, combined with SEO techniques to develop a suitable for this site SEO optimization and promotion of ideas, strategies. --Baidu Encyclopedia

SEO plan to write the idea is probably as follows (limited by knowledge and experience, there must be many deficiencies, welcome to criticize correct).

SEO Pre-preparation stage

Understanding and familiarity with customers

What is the customer's core product or main service? What is the customer's current problem? What kind of expectations do customers want to achieve? What is the current overall situation of the customer site?

We must take the answers to these questions as our top priority and record the information we get in earnest, meticulous and targeted. This information will be the most fundamental basis for our follow-up work-the need for clarity, the direction is wrong, the direction is wrong, then all efforts will be useless work.

At this time we should not be anxious to determine the SEO objectives, do not lightly to make commitments to customers.

Analyze the industry and study excellent peers

Grandson has cloud: the enemy, win. Through the first step, we basically do the "confidant", the next is to find ways to "know". We learn from the general situation of the industry, in the understanding of the industry as a whole, find out the industry's outstanding peers, with the customer's current problems to analyze peers, and do targeted research, record good research results.

Identify customer groups, analyze user group characteristics, identify site keywords

Different industries, different types of websites, target customer groups are not the same, we should identify the customer's user groups, do a good job of user groups analysis, and customer group characteristics as the guidance of mining keywords, and customer communication, and finally determine the key words, so that later SEO can achieve precision marketing, improve the flow of conversion rate, rather than " SEO for SEO ".

Confirm SEO Objectives

Doing the above work can basically let us understand each other, at this time we can set the SEO goal-the goal can be a long-term goal with strategic significance, can also be able to quickly effective short-term goals. Whether long-term goals, or short-term goals, must be rational, not blind.

After further communication with the customer to reach the final goal, you can start the next step.

Decomposition SEO objectives, determine the SEO phase objectives

There is a way of thinking called "result-oriented thinking," In the embodiment of SEO is: We do SEO, regardless of how to do, but first to determine what the results, and then to determine the outcome as the goal, formulate the corresponding plan, to the goal forward.

Therefore, we can according to personal habits and preferences, the SEO target into annual goals, quarterly goals, monthly goals and so on, to guide the follow-up implementation.

SEO implementation phase

Do a good job in the early preparation (must do a good job in the preparatory work, not to be anxious, otherwise all do not meet the needs of customers, then white busy), we can develop the implementation of the SEO plan. The execution plan can be developed for each phase of the goal, and then done step-by-step.

From a large perspective, SEO work can be divided into SEO site optimization and SEO outside the station optimization, in which, the main site optimization including URL pseudo static, 301 redirect, page meta tag optimization, outside the station optimization is mainly to do outside the chain.

Personally think that the station optimization is the premise and basis of outside optimization-imagine, if the station optimization did not do a good job, the user experience a mess, so even if the station outside optimization to do better, bring more traffic, and ultimately not wasted?

I graduated from the entrepreneurial time to eat a similar loss: their products did not do a good job of advertising began to sell, the result of the brand, blew. Before helping clients to do the promotion of Alibaba has had similar experience, conversion rate is very low.

Therefore, we must first "practice good internal strength", do a good job in the station optimization.

SEO Monitoring and strategy adjustment phase

In fact, the latter stage of supervision and the implementation phase should be parallel, indivisible whole: After the implementation of optimization, we should monitor the effectiveness of the site, do a good job of data statistics, and according to the data on the site data analysis, and then according to the results of the SEO implementation plan to make corresponding adjustments. So the cycle repeats. It is also a key link to do data analysis well.

PostScript

At this point, a Web site SEO program Writing ideas are almost shaped. This is my SEO introduction of a little insight and experience Summary, is a primer SEO plan to write ideas, will be based on the experience of continuous improvement in the growth, the master can ignore it.

My follow-up will also be based on this idea to write the site's complete personal complete SEO program, to guide the optimization of personal SEO work.

As a guide, we can basically for a specific customer to meet customer needs, suitable for the customer's SEO program; at the same time, with the increase in practical experience, we can go back to this program writing process to do a specific improvement, and finally to improve work efficiency, the purpose of standardization.

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