Talking about how search engine crawls your Web page

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A while ago in the point Stone forum to see a large number of clicks on Baidu search results in their own website, thus further improve the ranking of the discussion. The logic is that a site in search results is clicked more often, the more useful it is, the more users like it, and the search engine will further improve the ranking of the site.

But this user behavior is very noisy data, very easy to cheat. It is difficult for search engines to extract the essence of these data.

A few days ago, Google employee JOHNMU the Google Help Forum and made it clear that clicking on a website and then returning the button immediately would not affect the crawl, indexing, and ranking of your site. It's too easy to cheat and it's easy to be used by competitors.

There's a lot of data like this that seems valuable, but it's hard to distill useful information. For example, a mass spam link to a competitor's website.

In the final analysis, the key to effective use of user behavior data is how the search engine confirms the user's identity, that is, exactly who did it. If a lot of real users click on your site, stay for a long time, then the rankings must be beneficial. If a search engine can tell that a large number of clicks are for you or a group of people involved with you, it might be the opposite.

To the opponent mass is also the case, the key is to determine who is the mass.

I have written an article about no hiding, more science fiction and blind thinking. But who is to say that one day, the online gene to judge the identity will not be achieved? 20 years ago, if who told me there will be Internet, there will be Web sites, there will be SEO, then I will think it is science fiction.

Now the search engine has actually mastered a lot of data, can help to identify user identity. For example, Google can pass Cookies,js script, toolbar, Gmail account, AdSense account, Google Analytics account number, IP address, user search data, etc. to determine and identify user identity.

A user who logs on to a Gmail account and then accesses any Web page with Adsense,google Analytics, and any JS script that Google can control, will be documented. And with Google JS script site is now a dime, in addition to the obvious Adsense,google analytics, and so on, now Google also acquired the largest network advertising company DoubleClick, countless advertising sites are using Google's code. So what you do on the Internet, it's hard to escape Google's eyes.

If you have a Google Toolbar installed, you will be more at a glance at the site.

Even if you can extremely clean, do not show traces, neither login to any Google account, browser turn off the JS script function, also do not use the tool bar. In short you are an invisible person, still can't guarantee search engine can't catch you.

For example, if you are trading links through a consortium, this is something Google hates. Even if you can be invisible, you can't guarantee that anyone else in the league will be able to do it. If someone in the link-and-trade alliance exposes identities, and these people visit your site from time to time, check the links they buy, your site and your own.

Think search engines are not so smart? Who knows? Be careful.