Talking about how stationmaster follow search engine to learn

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Whether rookie or master, we are learning every day, because the search engine is also changing every day, Phoenix Nest is a good example. But what I want to ask is, what is the way to learn? Some people say a lot: training courses, networks, books, teachers. Then I ask another angle, how many people will start from the search engine here to learn it?

I read a lot of articles, so some fine code words down, but the names did not remember, there is a general saying is, "since doing the search engine business, it is necessary to see the search engine's ' face '." Search engine's ' facial expression ', the actual subdivision is very simple, one is its dynamic, the second is its own technology. Dynamic, can be understood as movement, such as Baidu change Nest, Google adjust the ranking factor (ignore keyword tags) and so on, its own technology can give an example, a customer asked me, a number of titles should be used between the "space", "comma", "|", or what other symbols to separate, I let him go to Baidu to check, He's quite obedient, too. Go directly to Baidu search "multiple titles with what separate", come back to tell me, mostly said to use |, but also some use what all say nothing, this point, all introduced SEO books and "article" in no specific, certainly said with what to separate. Predecessors again and again to practice, that "," the effect is good, go to their own soft Wen stressed "," can be used to separate, another senior through their own practice, will also go to their own article to emphasize "|" The effect of the symbol, the most pathetic is that most of the rookie, they read the predecessors of the article after a few days to change the symbol, then I wonder, why not go to Baidu on their own search results look? Here I example Baidu, Baidu for a number of titles, the basic three ways, one is the description of the title, for example, "Baidu Bar- The world's largest Chinese community "," Yahoo Pictures--search the World 2 billion Chinese pictures, this kind of title, the middle separator is all "--", the appropriate explanation for the use of the other, can be said to be the main deputy type of title, such as "Baidu website _ News", "Baidu News _ Baidu Encyclopedia", this kind of title is generally the Lord, The relationship between the pages, with "_", similar to the title of a parallel, this I did not go to research, said so much is just want to let everyone also to analyze the similar problem, so this is left to everyone to analyze.

In fact, do SEO, are always dealing with the search engine, plainly, 10 people, five people with Baidu, because it is China's eldest, three to four people with Google, because it is more comprehensive, another to two people with Yahoo Ah, Youdao and so on to deal with, Some business contacts or most of the other search engine to interact, so it can not be completely ignored. So learning Baidu, Google can be classified as the focus of learning objects, other search engines, have the time and energy is also a lot of learning, for their own sure good.

Also want to mention a mouth, recently in the valley to listen to a lecture, the general content is that the keyword optimization strategy of large sites, feeling very good idea is very strong, but actually do it is very difficult to be very weak. Just choose this piece of keyword, a large web site, whether it is commercial or portal, the flow of the site from the long tail there, so the choice of key words to do a lot of investigation and analysis.

For the keyword investigation and selection, a lot of methods, tools are also many, here not one by one, there is no need to introduce, now I want to say is a recent new discovery method----Google's Magic compass. I found this thing a week ago and started to look at it, feel good, so recommend to you, write this article, I also did a small survey, respectively, Baidu and Google on the "Google's Magic Compass" the word search volume, Google's search volume is 14800, and Baidu is 9630. That's one of the reasons I want to write this article.

Admittedly, there are many tools for keyword analysis, but so far I think this magic compass works really well, and intuitive also more convenient, the left is a graphic display, the right is the search volume and ranking, can see the relationship between the words, and can directly compare the long tail of the heat and cold, and then, it is located in the Hundred treasure box, to the webmaster, What a good study box.

Focus on search engine changes, master the latest technology of search engines, personal view, far more than monotonous to the training courses, soft text to learn more, and advanced, timely.

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