Talking about: Professional SEO personnel must learn 8 skills

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With the prevalence of social networks, the traditional SEO has died, the new professional SEO personnel must master a comprehensive system of knowledge to be possible in the future competition to win.

Once, I also thought about the website, just learn SEO on the line? In the learning of SEO technology, also met with hesitation and helplessness, until one day, see a super simple site than all the peers can make money and attract eyeballs, I suddenly wake up, originally, Do site people need to learn not only SEO optimization skills, but also learn how to study the psychology of customers, how to write exciting sales letter, how to produce marketing-oriented website to guide customers to buy a deal.

In order to help more learn SEO rookie not many detours, but also to record a little experience, so I wrote this job SEO personnel should learn what kind of knowledge.

Please be sure to note that the value of the following content is very high, if you are not good to read, then you will regret, remember!

I. Simple Web site production technology

People engaged in SEO, do not need to write more code, as long as you can create a simple to make visitors satisfied with the information you need to find the site is a successful site, please be sure to pay attention to the satisfaction of your visitors, this is very important, as you are satisfied, this is secondary.

How to make the interview full? There are three main points.

1. The website opens quickly, the faster the better, the best is the visitor clicks immediately after opened.

2. Your site content must meet the expectations of the visitors, such as visitors to the Web site to create a tutorial, your site does not appear in the content of food.

3. Your site must be very simple, do not have a large number of unrelated ads around the flash, the text layout of the page to facilitate users to read.

Two. Accurate data analysis capability

The importance of data analysis is self-evident, for example, you do the website, but do not know why jump rate is very high, why not to study the site of the data analysis.

If you have the server space on hand log analysis tools, you can download the space of the log analysis research, you can see very small things, such as to your site is a spider or ordinary users.

Keep in mind that if you don't have reliable, accurate data on hand, or you don't analyze site data, you want to improve PV and viscosity of your site.

Three. Strong writing skills

Many times, want to test out a do seo people have no strength, the simplest is to let it write an introduction of their content, if a person even write their own resume is not good SEO, who can believe you?

Are you still making false original? Do you dare to tell others that your own content is edited by others? To know a SEO person, even an article can not write, you do not feel ashamed?

People engaged in the SEO industry, must be able to write, whether it is to participate in copy writing training or you see others tutorial a lot of practice, there is a good writing foundation is essential.

Because, you will be in the later in a variety of SEO projects written planning, write a variety of implementation of SEO norms and precautions.

Note that the ability to write here is not just about writing tutorials, but also about writing sales letters and all kinds of soft advertising articles, all kinds of promotional techniques, and various standards of implementation within the company.

Four. Marketing Psychology

Why your product is lower than the price of competitors, the site and his beautiful, customer service is also very enthusiastic, but the customer is to your competitors to buy products?

Why, your site through a variety of methods to obtain a lot of traffic or no customer consultation and deal, why customers to your site to visit only one page left? You work hard, but you don't have any sales or profits, you want to know why?

The result of all this is: you do not understand the user's shopping psychology!

Do you Sai Tou change all this in your mind and make the website your ATM? If you want to try to change, then look down.

1. You have to understand why customers buy this product and what the customer's main requirements are.

2. What's the difference between your product and your competitor, is it exclusive? What are some of the fun features that others don't have?

3. Is your website secure? Is there anything to prove?

4. Is your website purchase process very convenient, the purchase button outstanding? Is there a good compatibility site?

5. Product page copy is not prompted customers can contact you directly?

If you are not clear on the above 5 points, want to make the site a large number of sales is impossible, see here, you know how to improve the sales of the site?

Five. Basic SEO Technology

Why SEO technology to put here, if carefully looked at the previous points and seriously thought about this problem, your level must be higher than the average person.

First need to explain is: SEO is just to get traffic one of the methods, seriously, SEO for the entire website operating system, dispensable.

However, as a professional SEO practitioners, learning and familiar with the SEO system related technology is very necessary, the operation of the site also has certain benefits (through it to obtain free traffic).

Need to learn the main content are: keyword research, layout, the basis of the page optimization (including title, content writing, internal links, etc.), access to external links, the structure of the site, such as the adjustment of several aspects.

Do SEO, details more important, but must pay attention to, do not indulge in excessive SEO.

Six. Cultivation of creative thinking

Do not know whether you like to watch the news, September 2012, a Taobao women's shop suddenly fire, before the incident did not have any rumors about the shop and introduction.

You must be very puzzled, why one night, an unknown Taobao store will be well-known and a lot of publicity, want to know? Please look down and I will give you a detailed analysis.

Now, please carefully observe these few words with no contact with women: Liu Qian Ping, grandpa, Micro Bo.

You must not have imagined that these few words have nothing to do with the clothes why let an unknown Taobao ladies shop overnight fame, but you have to understand that anyone likes to watch lively.

This is the tipping point of the event, a distinctive point that attracts a lot of eyeballs. Women only wear clothes, the shopkeeper because there is no sales, see their grandfather's body is also good, came up with such a seemingly alternative marketing techniques, because the public to meet the psychology of curiosity, but also sensitive media coverage, so the store succeeded.

See this case, your heart must also have a look at the idea, but don't worry, first put this sentence well absorption: The core of any marketing are creative.

Are you still in the pain of the hair outside the chain? It is better to change an angle, such as naked clothes, on the body to write your site domain name to many people on the street, not a day of your external links than you hard hair a year more.

Seven. Network accumulation

This is very, very important, even if the previous 6 points do not good enough, as long as there is a pulse, everything is not a problem, if you do not believe that I give an example of life you will understand.

Sometimes to work in the office, when you wait for a long time, will come to you, then the clerk said you first wait, to first deal with another person, but you see this ran to you in front of the original is ranked in the last.

At this time, someone next to you, the person who inserted your team made a call, called to work in this office friends, because his friend is an organ of the staff, and the staff relations are also good, so then, on top of the deal.

You may be a little upset, but what's the use of your discomfort, someone else, you have?

Some of the functions of the pulse is not only so, if you know a lot of tech, entrepreneurship, or to find a job, it must be better than others, as long as your friends say hello, than you run off 10 legs of the effect is still larger.

Do SEO is also so, if you know a lot of stationmaster, then you do any website, basically will be very smooth, even if this industry competition is very big. is not the link, a friend to give you a, than the competitors hard years a lot better.

Although the function of the network is powerful, but have a large number of contacts is not a success, you want to get help from others, at least should first help others.

Eight. The most important body

Yes, health is the basis of all, not a good body, the above seven points are not with you.

Ordinary webmaster or company SEO personnel are very bitter force, sometimes in order to achieve the daily task amount, had to sit for a long time, from the medical point of view, sedentary is very easy to cause the body disease, such as cervical spondylosis, lumbar disease and so on.

So, whether you are a successful person or is currently struggling to force SEO personnel, learn to take care of the body, protect the body is the most important, such as sitting a clock to get up and go around, the eyes around the rotation of relaxation, lifting shoulders, stretching and so is a good choice.

The above 8 points is the author engaged in SEO and do site experience, share to you, I hope you can study and use. This article by: Metal laser Cutting machine http://www.laser568.com, provide, reprint please specify!