Talking about SEO Technician Analysis website Six steps

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Many friends in small series QQ, Micro Bo, micro-trust public platform will always ask a huge problem, then we do SEO technicians how to analyze the site. This question is not one or two words can be clear, so today want to pass this article to explain the 6 steps of the analysis site.

Analysis of the situation of the site is basically divided into two kinds of one is that we step into a new company, competitors and their own site is not aware of the differences, the industry may be just contact; the second is to help others to provide SEO scheme to get commission. Of course, the latter should have the ability to analyze the Web site, but can also learn from my practice in the way to do the best treatment, let's talk about SEO technical personnel to analyze the site needs of the 6 links.

1. Confirm Competitor:

Undoubtedly, the key element of the analysis of the site is to identify competitors, only we know who the enemy is, and through some way to understand the enemy's general situation, only to overcome the enemy's possibility, or blind siege may be heavy casualties.

And clear the way of the enemy we can through the core of the Site keyword search, and compared to the approximate contents of the station to determine effective competitors, at least 5 or more competitors to determine the site, in order to carry out the next step, or one-on-one can not explain the problem of the site.

2, understand the basic data of their website:

Understand each site including your own site weight, PR value, snapshot time (same period), Domain name age, search engine full station links, the mainstream search engine home outside the chain, the mainstream search engine included. Mainstream search engine can be clearly positioned to Baidu, a number of search engines are too tired, sometimes lazy wood is also a problem.

such as weight, PR value, snapshot time, domain name age can be obtained through the SEO tools, such as through the Chinaz Comprehensive query tool, get the weight, mainly to clear through the search engine can bring us how much traffic, under normal circumstances, I will add the estimated traffic value of these tools and divide by the total number of tools multiplied by 60%, the final data obtained is relatively accurate. For the PR value to know these sites on the Internet link and link quality situation, of course, basically can conclude that the PR value of high (not necessarily ranked good) link quality or range is relatively wide, relatively high quality.

With the Baidu Webmaster platform outside the chain detection tool to obtain different sites of the chain of data, first contrast all the total number of links, and then download to the local, to compare the first page of each site link, as well as anchor text link. It is important to note that the anchor text is more inclined to that word is likely to show that competitors are more interested in which word, but also by linking to the most anchor text but no obvious site rankings, then it can be explained that the competitor's outside the chain does not do well.

3, Alexa ranking comparison:

Now a lot of people say Alexa rank is not a point, but this is also a reference tool, because none of the tools are 100% accurate. In this again simple Alexa's simple rule: "Through the sampling check, the total number of users to compare, so as to obtain the corresponding ranking", which is the most obvious direct access, I have done two Tests, and finally concluded that when your site directly access users for more than January to reach 100+, Then the Alexa World comprehensive ranked 50W less than a problem, the domestic rankings will also appear. So you can learn that Alexa ranked high site loyal users relatively more.

Of course, do not rule out cheating peers, then it is easier to distinguish them, according to the history of the domain name file, age and the search engine display situation can know true or false.

4, the site traffic comparison:

This and Alexa some similar, think or simply add a few words, after all, than Alexa to more accurate. Use Google Trends to view the flow curve between each site, analyzing the strongest and weakest competitors.

5, the Website brand name search Volume comparison:

If you are a tourist site that has not been built for a year, then you want to use 1 years of time to go beyond the cattle network so difficult is not generally high. So use Baidu Index, Google trend to analyze the search heat of brand words you can know the brand influence of the peer.

6, Web page optimization degree analysis:

For the optimization of the page SEO you must first look at the opponent's title, description, writing whether the use of certain skills, of course, this need for different industries and the title of the vocabulary to do a specific analysis. The second is the site page source code such as: Nofollow, Noindex, h tags, alt label use is reasonable, the page also needs to check, and then see the site's navigation, layout is reasonable, independent. Then is the URL address of the normalization problem, generally know that the tree-shaped structure is preferred. Finally, the soft writing, if the site itself soft writing statements fluent, reasonable and strong, the keyword appears naturally then it can be explained that this is a strong competitor, must carefully analyze the opponents of each of the above links.

Finally stressed that the above 6 steps are not only need to analyze the competitor's website, but also need to analyze their own website more analysis. Of course, these steps are enough for you to analyze small and medium sites, if you want to analyze a large web site, then these steps are far from enough, compared to large sites more strategic things, so the opponents of the site planning if not to dig deeply difficult to obtain, but the basic situation still need to master the six points of information I said, According to these points again to analyze, try to figure out the opponent's ideas, operating philosophy. This article by: http://www.laser568.com/news/499.html finishing release.