Talking about the daily operation of website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website operations in a clear organization and management system, the next important part is the day-to-day operation of the site, maintenance and updates, if a site likened to a theater, the site engineering and technical personnel is responsible for the stage, background and lighting, this may be a one-time work, And then the daily routine work is run by the operation, maintenance (for short, operational dimension) and editorial staff to be responsible for ...

In a large web site platform, usually in addition to the business and extension staff, the most is the operation of maintenance and editors, first of all, no problem than the site's connectivity and the speed of the opening of the key, because if the site gives a person a bad or unreliable feeling, it seems to be cheated once, Not in the next time, so be sure to ensure that users anywhere, can be very smooth connection to the Internet, but also the stability of the 7x24x365, after all, the network world is no rest ...

Again, content can be said to be the most important soul of the website, and the content of the Web site is specialized in the professional division of labor, for example: A franchise ebook platform, because to put all the new books or according to the topic, festivals to do book introduction, so the editorial department will be based on different attributes of the content channel to do grouping, or even a comic book, Can be subdivided into different editors, for example: Boys and Girls Comics, Teenage comics, management of workplace comics, same-sex Love (BL, GL) comics, or even 18 banned comics, the division of fine, in order to provide the most professional content and service to users, and adapt to the trend to lead a new trend ...

Professional, qualified Web site and editors have several necessary conditions, the first is familiar with the site to optimize the basic rules of SEO, such as: A Web page on a specific content of the main keywords have what, and properly arrange the density of keywords, at the same time to be able to allow search engines included in the number of pages, As well as the PR value of the promotion, because of his professional understanding, but also through some prior operation, so that the future may detonate the topic is included in advance, which helps improve the ranking of keywords ...

The second is the degree of detail and the quality of the site, the most basic is to avoid the occurrence of errors, including: The contents of the error without textual research, typos, web links above the error, the picture is not clear, poor resolution, placing errors, as well as more and more browsers on the problem of CSS incompatible And not without errors on the pass, the content also needs to have a certain degree of professional assurance, and if in the mainland, but also through automatic screening or personnel inspection, to avoid some sensitive or irregular text and pictures appear, once this, is committed a big bogey, heavy is facing the risk of closing the station.

If anything else, is the timeliness, the site should be comparable to the news of TV stations, at any time in the first moment to master the latest developments, such as news sites, to the first time, the latest news to provide out, and E-book site, must also be the first time to introduce the latest books, whether it is a holiday or midnight Timeliness is a very important competitive index of the website ...

But this is only the basic responsibility of the operation and editorial department, how to ensure a thorough implementation, or how to develop a reasonable management system, in fact, each has a different view, especially for the "quality" of the requirements have been relatively vague, generally with each person to maintain the content or channel daily reading amount ( IP and PV number, as well as the number of data collected to make provisions, while some major sites, will be in its updated content of the name, which is not only for the person is a glorious, but also a pressure, because it is related to their reputation ...

This shows that the general bottom of the operation of the dimension, editorial staff pressure is not small, because every day to find ways to produce a lot of quality content to complete the task, but also can not be slower than other sites, is generally his site to promote personnel, if you want to do a good job of media publicity to hit the visibility, will be with some editors to maintain good relations, And at any time to provide relevant areas of professional content to these editors, which has become a very special relationship between supply and demand ...

Of course, the network also teach a lot of how to put other people's articles into their own article method, it is not advisable to see the mentality of each editorial staff ...

Operations and the editing of this checkpoint, before we can start talking about the external promotion and operation of the website, and if you do not first the content of the site to operate well, on the rash of publicity and promotion, the end will only create a negative marketing results, heavy may destroy the future of a website, so this is like a fish to help water, water to help fish relations, And if it is a personal website, if unable to make good promotion, as long as the second, the site to operate well, perhaps a little slower, but naturally, good things are not lonely ...

Although the operation of the promotion of this link, with a link between the content of the professionalism and timeliness of a high degree of connectivity, but standing in the forefront of the enterprise, in fact, there must be a kind of, in fact, the product is not good, but also to sell him the knowledge of the smooth, because this is the responsibility of this Department, unless to other enterprises, otherwise should be ...

Perhaps a network or other type of enterprise, most happy to see is that your users, customers are willing to pass through the mouth through the ear (viral marketing), to help you introduce products, services, and this is also the most effective promotion strategy, many sites also use a number of direct marketing concept, So that users will be happy to play their contribution, however, perhaps this mechanism is in the site or product planning, the design has been pre-designed, at most only a branch unit of the Promotion Department.

In the introduction of organization and system, can see, a regularization of the Promotion department, the Division of labor is very fine, the first for different ways of promotion, there are different units of responsibility, this is a horizontal division of labor, for example, a large number of promotion and business personnel, they directly face the network of users, there are full-time channels of cooperation units, They collaborate through websites, Alliance Way, through the establishment of the relationship, let some like-minded websites jointly promoted, and finally is the so-called media public Relations Unit, this is a website can build brand and long-term efficiency of the important departments, they work with other media, the company's development vision and product characteristics, Constantly scattered out, but also through the operation of public relations, packaging enterprises, the establishment of corporate image, and through the maintenance of political and business relations, so that enterprises get the greatest benefits, but also from the unscrupulous elements to suppress ...

In addition to the horizontal division of labor, each independent unit will also have a longitudinal division of labor, they work on different areas, different customer attributes, for example, a global web site that has different operations teams for different locations, and, for example, a regional site, depending on the size of the customer, And there are different responsible units or personnel, which is to avoid all users, customers confused, and lead to the greatest benefit ...

Can do this whole operation to promote the purpose of partitioning, short-term expansion and long-term brand awareness and the establishment of customer loyalty, short-term to rely on large-scale promotion of business personnel, and long-term need to rely on cooperation, public relations, the two must achieve a balance between, if any side too much, For example, the short-term strategy is too radical, will cause users and the acceptance of these messages people's aversion, if the long-term prevail, it may be the real expansion of the company's speed will appear slow and high operating costs ...

There are a number of common approaches to network promotion that can be seen on a general network (refer to V-geek: which marketing channels bring customers up to date?)), is a short and medium-term promotion staff of the common tricks, such as to all the Web site, Blog, discussion area (forum), BBS, bookmark (NET pick) site posted articles to attract users of the link, or through real-time tools (MSN, QQ, Skype) or even email the mass, or a large number of exchange links, or even the use of search engine keyword ads, everywhere to buy ads and so on, which are organized, mechanized, or even 24-hour shift system large-scale operation ...

More specifically, because the benefits of promotion can be clearly defined to each person, so this department must look at the data operation, is generally the way to use cookies, the importance of CRM in this highlight, there is a good CRM as a compass, so that the promotion of the Army can know what methods, Which cooperation object's contribution is high, but not blindly bump ...

This article is not in some common formal methods to do more introduction, because these methods, as long as the "network promotion", " Internet Marketing "And so on, you can find a lot of good methods, but emphasis on how large-scale organizational warfare, and after talking about the regularization of the promotion, the next article, will share some promotion on the pang aisle ...

Author: Street dancer-Hip-Hop-hiphop-China's largest dancer exchange platform Source: http://www.jiewuzhe.com.