Absrtact: Mobile chat Apps Tango previously announced that they had received a new round of financing from Alibaba's 280 million dollar investment. Now Tango will build a 25 million dollar game development fund to emulate some of the Asian social apps to build the game ecosystem. According to TNW's report, funds
Mobile chat Apps Tango previously announced that they had received a new round of financing from Alibaba's 280 million dollar investment. Now Tango will build a 25 million dollar game development fund to emulate some of the Asian social apps to build the game ecosystem.
According to TNW, a large portion of the funds will be used to optimize the gaming platform--tango Platform. The platform was formally established last year and is the same as the micro-mail or line gaming platform, where users bask in their achievements or play against each other through their friends.
Tango CEO in an interview once introduced: the Tango platform has a dedicated team responsible for Chinese games in the Western market distribution and translation. Compared to micro-letters, tango can be the largest platform in the west, the mobile side is to go a streamlined route. The release of the game will also bring a great benefit Tango, to now released a total of 40 games, the vast majority of the more money.
In order to be more professional in the field of the game, Tango also hired the game company Gree former development and Distribution department VP Jim Ying as his first game issue VP, responsible for managing the fund. Jim Ying says the game development Fund is designed to support applications outside the tango ecosystem, which could be invested in mobile ads like Facebook, and could be used to invest in more gaming companies or mergers.
Like other gaming platforms, the tango platform focuses on diversion and liquidity for developers, including 200 million registered users of Tango, 2,500 active users, for game developers. And Tango registered users in the use of the game will have a better experience, enjoy value-added services, which in turn brings the flow of tango, to achieve mutual benefit. Like a game M.I. riot brings 550,000 live users to the app, two to three times times higher than the previous stand-alone version.
Operating mode, as just said, tango games are usually from the existing stand-alone game, and then repackage access to the Tango Platform SDK. But with the help of the fund, Tango will bring in the exclusive original game. Ying that this can be a strong brush in North America and other markets.