Teach you how to do a good job of website business statistics

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Website business, we should be no stranger, is now relatively fire an online communication software, I am the Medical Industry Network editor, data statistics has always been my concern, but also every day to do a thing. Long-term data statistics coupled with data analysis so that I can quickly grasp the user's psychology, to write more in line with the patient's search habits and more close to the user's psychological article. Moreover, for new units of the editor, the analysis of business pass statistics, but also to allow themselves to better and faster integration into the new job. Grasp the user's psychological point of entry, starting from the analysis data. As a result, a novice literacy sticker was written. Hope to help new friends.

So, from the editorial point of view, what are the data on the business pass that we should focus on? Next, follow the author together to see:

Before we statistical data, we must first set up from the business background, set the composition of the business we want to export, first into the business background, to find the navigation

History of this item, click Enter and find on the navigation

Set the display column for this menu. Then there will appear the following image of the interface, will not be shown to remove

For our editors, the following items appear.

After setting up, we can download chat records, you can choose one day or more days, and there are HTML and Excel form, according to their own needs to choose a different way to download. I am generally more commonly used in the form of HTML.

Next, let's look at how to do data statistics and the significance of the statistics. In general, I will make Excel tables in the following format

1, business access to the source, through the trajectory can be viewed.

Every day to record the source of the dialogue, is the search engine is the forum or other, if it is a search engine, compared to one months which search engine is the most likely, search terms and display page relevance.

2. First visit website and final consultation page

First visit to the Web site we are currently downloaded on the page can be seen. The final consulting page we can see in the access trajectory is the last clicked page. In contrast, look at the visitors through the entrance through a few pages of the consultation. Summing up the law of the visited page, this is a very important aspect to figure out the user psychology. Summary week or two weeks to form the highest consultation page, look at the content and layout of this page, as a key transformation page can be vigorously promoted. Here, need special hint is: Editor in writing article when must have the overall consciousness, to the whole website key Transformation page planning and key writing, the relevant data must be statistically good, this for the entire website future trend and turn into the amount of online consultation is a crucial factor.

3. Consultation Content

Here, what we need to focus on is what the patient first asks, and in the usual case the first sentence of the patient is the most important sentence to embody the patient's mentality (hello, etc.) here we have to compare, the patient consultation content and its search to enter our website keyword what is different. This allows us to categorize: search for certain keywords in patients who are concerned about a particular type of problem. In this way we will be able to write the article when we can analyze the data into thinking. Write more close to the patient's psychological conversion rate of the article. This is what thoughtful editors have to keep doing.

4. Key words

The above we are in the analysis of the content of the consultation also talked about the relationship between the content and keywords, here the significance of statistical keywords is to understand the patient in a period of time to pay more attention to what problems and patients most concerned about some of the problems, so as to set the optimization of the target word and edit to write articles are a very favorable reference. Need to accumulate for a long time.

Above I stand in the editor's point of view to analyze some data statistics significance. Through their own work experience to see a long-term data accumulation, whether for the editor or for the overall direction of the site is very important. Therefore, from the perspective of their own position to summarize a set of working methods and experience for future growth is very beneficial.

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