teach you to write high quality page title and descriptive text

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The website is the person, the webpage is the soul; Head is the first, title is the face, if the title is a face, the title of the META element tag is the face of each entity Gas Officer organization ...

See a man, first look at the face, and the search engine SP to see a site, first of all see is a page inside the "head", that is, heads part of the content, so, whether it is the Baidu SP, or Google SP, and even other SP, write a page head part become more important.

Here, I mainly take Google as an example to explain;

Google's process of creating a site title and description (or "extract") is completely automatic, taking into account both the content of the Web page and the reference to the page on the web. What does that mean? Google first of course will be obedient to look at the head of your site, and see the excerpt that is the page description content, at this time the Google SP will not direct this description text as a description of the search results, but continue to search the Web page, to find more relevant to the theme of the page text tag description, When a more accurate description is found, the description tag in the head is discarded, and the more precise text tag is used as the descriptive text for the search results (this, not what I said, is what Google says). )。

We use several different sources of this information, including descriptive information in each page meta tag. When this information is not available, we may use public information from DMOZ. Although accurate meta descriptions can increase the number of clicks, they do not affect your ranking in search results. We usually prefer to display the meta description of the page (when available), because these descriptions give the user a clear idea of the content of the corresponding Web site. This will lead users faster to find the ideal results, reduce the frustration of visitors and increase network traffic back and forth.

Although we cannot manually change titles or excerpts for individual sites, we have been working to enhance their relevance. You can help us improve the quality of page extracts by providing meaningful meta descriptions for each page.

However, how do we create a standard, consistent with their own web site situation of the title and description tag?

Create different descriptions for different Web pages. When individual pages appear in the network results, using the same or similar descriptions on each page of the site does not produce any good results. In these cases, we rarely display boilerplate text. Whenever possible, create a description that accurately outlines a particular Web page. Use Web site-level descriptions on the home page or other summary pages, and use page-level descriptions on all other pages. If you don't have time to create a description for each page, try prioritizing your content: Create a description for at least the key URLs (for example, the home page and popular pages).

Contains clearly marked facts in the description. The meta description is not limited to the form of a sentence, but can also contain structured data about a Web page. For example, a message or blog post can list the author, release date, or vice-line information. This provides a very high degree of information to potential visitors, and without that data, the information is not displayed in the excerpt. Similarly, a product page may contain important pieces of information distributed throughout the Web page, such as Price, 2003.html "> Production date, manufacturer, etc." A good meta description summarizes all of this data. For example, the following meta description provides detailed information about a book.

Description of the program generation. For some sites, such as information media sources, it is easy to generate accurate and unique descriptions for each page: Since each article is handwritten, it is easy to add a simple sentence description. For a larger database-driven Web site, such as a product summary Web site, the handwriting description cannot be completed. However, the description of the program generated may be appropriate for the latter, so it is recommended that you use. As mentioned in the 1th above, a good description should be user readable and not uniform. The data that we mentioned in the 2nd page is ideal for use when using program generation descriptions. Note that a meta description that contains many long string keywords does not give users a clear impression of the content of the Web page, nor is it likely to be displayed in lieu of a regular excerpt. Use a high quality description.

Finally, make sure that your description is truly descriptive. Because the meta description does not appear in the Web page that the user is viewing, its contents are easily overlooked. However, high quality descriptions are displayed in Google's search results, which can greatly improve the quality and quantity of your search traffic.

Prevent search engines from displaying DMOZ data about your site in search results

One source we use to generate excerpts is an Open Directory management system. You can tell us not to use this source by adding meta tags to the Web page.

To prevent all search engines that support meta tags from using this information to generate Web page descriptions, use the following meta tags: to specifically prevent Google from using this information to generate Web page descriptions, use the following meta tags: if you use the bots meta tags to provide additional instructions, you can use these meta tags together. For example, note that when you add this meta tag to a Web page, it may take a while to reflect the excerpt changes in the index.

If you are concerned about a problem with the title or excerpt, you may need to verify that the content does not appear on your site. If it does, changing this content will affect your Google excerpt the next time we crawl your site. If not, search for a title or summary on the google.cn and enclose the search in quotation marks. This displays a Web page that references your site through this text on your network. If you contact the webmaster of these pages and ask them to change information about your site, our crawler will recognize all the changes the next time you crawl the pages.

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