Technology needs to take advantage of fashion into the mainstream, fashion needs to rely on technology to lead the trend

In mid-October, Angela Ahrendts, chief executive of Apple Burberry, was not the first time Apple had hired a fashion professional, and the last known dig was Paul Dennivi, the former CEO of Yves Saint Laurent, which sparked a climax in the recent encounters between technology and fashion.

In early October, fashion models wore Google glasses to the show in New York's Dianne Feng Fostenberg. September, Samsung launched smart watch Galaxy Gear. In July, 3D print leader Stratasys Company brought 12 pairs of fashion shoes made from 3D printers to Paris Fashion Week.

All this suggests that technology and fashion are becoming increasingly inseparable.

What drives it is the wave of wearable equipment that is taking place. With the development of mobile Internet and the rise of the movement of tourists, large and small companies have entered the field of wearable equipment. In the past 2 years, wearable equipment has remained in the minority group and small companies, consumers are mainly in the science and technology circle people, not into the public view. A succession of big companies this year is expected to push them into the mainstream. However, unlike smartphones, computers, and Internet services, access to wearable markets requires a different approach to the technology industry, and technology companies look to the fashion world in unison.

VentureBeat, a technology website, has written that it is not technology, but fashion, that hinders future wearable devices from moving to the mainstream. Only by incorporating fashion elements into technology can we create products that consumers really want and are willing to "wear out".

It is also thought to be a reason for Apple's move. The company has long been thought to be entering wearable equipment, possibly a smart watch, and Ahrendts's experience in the fashion field will help Apple grow in wearable areas.

The embrace of fashion technology is not wishful thinking, in fact, fashion has been the initiative to hand technology. Ahrendts, by injecting technology into Burberry, has revitalized the old British brand that has lost its aura, becoming a symbol of the global luxury brand. The more than 150-year-old company is catching up with the social-networking wave, which has more than 16 million fans on Facebook, and its videos posted on YouTube for millions of times in just 24 hours. It has also transformed its stores with technology, and in its flagship store in London, you will find that every salesperson has an ipad, and that the mirrors in the store are replaced with a display, where the model shows the season's fashions. Last year, Burberry was rated by the research institute Luxurylab as the world's most technologically capable fashion brand.

Technology and fashion, both of which imply a trend, are now converging, thanks to the bursting of the mobile internet, which has allowed technology to penetrate into people's lives in unprecedented degrees.

Technology is moving out of the confines of an industry into fashion itself. Not so long ago, in the rankings of the 2013 most valuable brands recently unveiled by US brand consultancy Interbrand, Apple has replaced Coca-Cola as the world's most valuable brand, which has occupied the position for 13 years. Of the top 5, only the Coca-Cola family is a non tech company. For Coca-Cola, the reason for the top of the list can not be separated from its initiative to embrace technology and make changes.

It can be predicted that the integration of technology and fashion will be more and more, technology needs to use fashion into the mainstream, fashion needs to rely on technology to lead the trend.