Ten failed website operation mode

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The most stunning thing about the dotcom bubble is the speed and amount of money being burned. Fanatical venture capitalists, desperate for millions of internet start-ups, are spending millions of dollars on the so-called eye-catching marketing campaign, with their huge amount of money burning. Newly-graduated college students often become millionaires overnight (on paper), and then rush to burn the money, and the companies that have yet to be validated by business models are soar. Of course, we all know what happened later. Only a handful of companies have made enough money to survive, and most have been brutally phased out, and these histories have taught us to grow.

1, Webvan (1999-2001): Online grocery store Webvan's failure teaches us that even if you have a good idea, remember not to go too fast, or you will likely be physically overdrawn and lose the ability to move forward. Webvan raised 375 million of billions of dollars in an IPO, then launched a massive expansion, stretching its tentacles from the San Francisco Bay Area to 8 cities and setting up a huge marketing network, Webvan also drew up a "26 urban expansion Plan", the peak period, Webvan's share price is $30 trillion, with a market value of $1.2 billion. But the small profits of groceries make Webvan huge expenses can not make up, the result is only 18 months, Webvan to burn the money, closed down, 2000 people also lost their jobs.

2, Pets.com (2000): Online Pet Shop pets.com verified a truth, no matter how creative advertising is not enough to become the reason for success. In order to promote a talking mascot, Pets.com to spend millions of of dollars in the "Super Bowl" in the NBA championship in the return of advertising, but also in the Thanksgiving *************************** produced a mascot-like balloon. Yet none of this has allowed buyers to pay their wallets. In order to attract customers, Pets.com had to play low-cost delivery signs, but the result is a loss to make a yell. Despite being supported by Amazon and raising 82.5 million of dollars in the IPO, Pets.com collapsed just 9 months after sticking to it.

3, Kozmo.com (1998-2001): Online warehousing and delivery service provider Kozmo.com is a typical example of "good deed". Kozmo.com is really cool and convenient for city dwellers, you can order items from movies to snacks, and then you can get them to your doorstep in just one hours. In the rain night, this is really wonderful! Of course, this is only for you, for kozmo.com, this has become an impossible task! After extending the business to 7 cities, Kozmo.com found it was awful to send a CD-ROM or a pack of chewing gum. Although Kozmo.com later had to raise the minimum fee to 10 dollars, it failed to save its fate. Kozmo.com not listed, but it raised 280 million of billions of dollars and signed a 150 million-dollar promotional contract with Starbucks, none of which prevented it from shutting down and leaving 1100 employees jobless.

4, Flooz.com (1998-2001): Flooz.com would like to become an online money provider, its dream is to replace the credit card, but this plan is too grand. com era has many good ideas, but flooz.com is not one of them. Oscar Best Supporting Actress Whoopi-Goldberg is Flooz.com's main patron, she wants flooz.com to be a brand new online money supplier, and as long as you buy a certain amount of Internet money, you can use it to shop in a retail store, which is a lot like a voucher from many malls, but at least a voucher is real. The flooz.com of the internet currency is illusory, and people can't find a reason to use it instead of credit cards and cash. Although Flooz.com received 35 million dollars from investors, and signed the Tower Records, Barnes &noble, Restoration Hardware and other retail giants, but in August 2001, but closed down, And the beenz.com of its rivals.

5, Etoys.com (1997-2001): Like Pets.com, online toy store etoys.com will pay too much attention to advertising marketing, while ignoring the provision of valuable products and services, the result can only be abandoned by consumers. In May 1999, the Etoys.com IPO, which financed 166 million of billions of dollars, fell from 84 U.S. dollars in OCTOBER 1999 to 9 cents in 2001 during its 16-month run. Too much emphasis on advertising, marketing and technology to make it ignore sustainable development, ultimately lead to living beyond their means, and quickly into the collapse of the situation. Now, Etoys.com's domain name is owned by Kaybee Toys company.

6, boo.com (1998-2000) : The online clothing store Boo.com is a high-end route, and its apparel display uses a lot of pictures and Flash animations, which is a bit of a drag on the relatively slow pace of the web, with language and other management problems, Boo.com finally failed to escape. Boo.com, founded in Britain, has collapsed, and the dotcom bubble is not confined to the United States. Objectively speaking, boo.com from the inception of the problem, complex web design relies heavily on JavaScript and Flash, for dial-up users, access to boo.com is a nightmare! In addition, Boo.com, a global company, is hard to cope when it comes to dealing with clients in different languages. Most importantly, the sales of online clothing has never been able to reach expectations, after burning 160 million of dollars in investment, waiting for boo.com only bankruptcy liquidation!

7, Mvp.com (1999-2000): Online sporting goods store mvp.com gained the support of Jordan, but time to prove that the star effect can only be useful for a long time, no matter what. Founded in 1999, Mvp.com, with the exception of big-name celebrities, has been given 65 million of dollars in investment. Only a few months after its inception, the company signed a four-year reciprocal contract with the famous CBS, amounting to $85 million. In just one year, however, CBS lifted its contract with Mvp.com because Mvp.com failed to pay 10 million dollars a year. Soon, mvp.com on the "Game over", mvp.com domain name also fell in the hands of the CBS Sportsline.

8, Go.com (1998-2001): Although Go.com is Disney's effort to build the portal site, but in the competition with the Giants such as Yahoo, Go.com or defeated. Founded in 1998, Go.com was originally a bridgehead for Disney's foray into the Internet arena, integrated by InfoSeek and Disney's online assets. Although Go.com wants to be Yahoo's "target site", its goals have never been achieved. Although Disney has invested heavily in advertising, it has not worked. In January 2001, Go.com closed, and Disney was forced to count 790 million of dollars in bad debts. Although Go.com is still present, its content is only reproduced by other Disney sites.

9, Kibu.com (1999-2000): Online girl community service provider Kibu.com and a few other companies, it is not at the end of the end, but the bleak outlook still let management lost the confidence to continue. Kibu.com was created to attract the attention of the current customer base, the teenage teen. But the rapid deterioration of the Internet environment has made the company decide to close the door as soon as possible, to avoid further losses, company officials said Kibu.com was untimely, and its rapid closure also gave other Internet companies at that time sounded the alarm.

10, Govworks.com (1999-2000): As a bridge between the government and the people, govworks.com efforts to become a successful E-commerce site, but ultimately failed to do so. Founded in 1999, Govworks.com is the result of a joint effort by two childhood playmates, whose goal is to provide a virtual arena for the public to do business with the government. At first, the outlook seemed optimistic, with two people sitting on tens of millions of of billions of dollars of wealth, often alongside political bigwigs, but then Huoqixiaoqiang, with their personalities and egos leading them apart, and the company in the middle of its own infighting, eventually being acquired by rivals.