The actual content of the website is the important factor of optimization

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know SEO search engine optimization (English is called Search Engine optimization, referred to as SEO) is to optimize the site structure, the code and content of the Web site to the full text search engine friendly, Thus help the full text search engine Spider program to find the page containing the best content, thereby improving the site in the search results in the natural rankings. It is worth pointing out that the search Engine optimization service for the search engine is limited to the spider program based on the Full-text search engine is the real search engine, they through a complex algorithm to the most relevant natural search results returned to the user. Customers through search engine optimization services in search results to achieve the ideal ranking, the full text search engine will not be charged to the search results, that is, customers do not need to pay for the click of the additional costs, customers have to pay the cost is to network marketing company's search engine optimization service fees. And in the search results by click Fee (domestic call bidding ranking) of the fee search engine (Pay per click Search Engine) is not the target of search engine optimization services, this kind of toll search engine uses the bidding method to improve the site in the relevant bidding keyword search results in the ranking position, Money is the only factor in determining rankings, and their search results are essentially a keyword ads appearing in search results, advertisers pay according to user clicks, each click Price is determined by the ranking position, the higher the rank, the higher the money The Advertiser pays to the paid search engine. Because the search results of the paid search engine are not the natural search results computed by the correlation algorithm, returning to the user is not the most relevant search result, that is, the search results are not determined by the content quality and relevance of the website, but by the money to determine the search results. Access to the Search Engine optimization service is free so that you can continuously access new customers without the need for a click to pay an extra fee, this is a long-term goal to do the search engine marketing, but to achieve the ideal ranking time is longer, generally 2-12 months , the advantage of using PPC is immediately can get traffic, but for each click to pay, ranking higher, the price more expensive, long-term do, the cost will be very large, so can only be a short-term goal to carry out the search engine marketing methods. We recommend that users according to the actual situation of the site to choose the search engine marketing, if it is a new site, it is recommended to choose Search Engine optimization and bidding rankings to do search engine marketing; If the site has a certain amount of traffic, you can only select Search engine optimization to improve the traffic to achieve the best ROI


2, the basic Search engine optimization strategy Why some sites can be ranked very good in search engines, and some are not even find it? What is the secret? As the guidelines on free search engines say, there are five factors you must keep in mind: 1, the content and theme of your site.


2, the key words per page.


3, where the keyword is placed.


4, click Volume.


5, number of links.


6, SEO strategy: The actual content of Web site content is an important factor in your network optimization strategy. If you want your site to be ranked in search results, you must have actual content in your site. Search engine spiders are basically a blind man. They can only judge the quality of your Web site content, but not from the picture, Flash animation. Having enough content on all pages to index a search engine is a basic need for a successful search engine optimization strategy. It's easy to see why a site with no content is very difficult to line up. When people look for information, they always want to find a site that includes a lot of important information. Naturally, Web sites that are rich in content are much better ranked than those with rich web content. Every station owner who optimizes their site is remembered. Don't forget to update your website. Both search engines and visitors want to see newer information. What does that mean? This requires you to collect a lot of information and focus on the changes in this field.