The application of social network in China and the development direction of SEO

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According to the SEO Information dissemination network statistics, after nearly 20 years of development, the current number of Chinese netizens have reached 420 million, the popularity rate climbed to 31.8%, above the global average level of nearly 10%. Among them, 80% of users have social network applications (such as forums, chat rooms, social networking) experience, or have been published on the site Forum articles, replies or blogs, micro-blog articles. This level is far higher than the United States, Japan, Europe and other developed countries, highlighting the Chinese social network application of a good mass base 548C great development potential, but also for the Chinese-style SEO industry in the future direction of development provides favorable conditions and guidance clues.

Social networking site: A gathering place for the gold consumer

Since the age of 20, with the economic independence, social life participation in the improvement and marriage, breeding needs highlighted, the consumption capacity is gradually longer. Among them, the 25-46-Year-old is the most consumer power period, which is also known as "golden consumption period." People in this period, in addition to basic necessities of life and health care, for the enjoyment of consumption, leisure consumption, social consumption of interest also have, and good physique and exuberant metabolic characteristics for its participation in all kinds of consumption activities provide the necessary physiological basis. Thus, the "gold consumer" has always been the target of many businesses.

Because the Internet "fly into ordinary people's home" process is not too long, and first for young people to accept, so the ability to gather "gold consumer" is very powerful. According to the "26th China Internet Development Statistics Report" released by Cnnic in 2010, the proportion of the Chinese network population aged 20-29 is about 28.1%, the 30-39-Year-old is 22.8%, and 40-49-Year-old is 11.3%. The 20-49-year-old population accounted for nearly 62.2%, the backbone of the network population, multiplied by the base of 420 million can be known, in the "Golden consumption period" before and after the number of about 260 million of the giant!

In CNNIC statistics of the 16 categories of network applications ranked, network news accounted for 78.5%, search engines accounted for 76.3%, blog application accounted for 55.1%, social networking sites accounted for 50.1%, forum/bbs is 31.5%. Visible in network applications, information acquisition and communication between the overall bias. This is closely related to the current situation of information circulation and pervasive loneliness in Chinese society.

Given the cnnic of separating blogs, social networking sites and forum/bbs, we have every reason to believe that the frequency of Chinese netizens participating in social networking sites is much higher than the result of two separate, because many social networking sites are also through blogs, chat rooms and forums, discussion groups to realize the acquaintance of friends. Among the participants in the social networking site, 52.6% were 20-29-year-old netizens, 11.9% were 30-39-year-old netizens, 2.9% were 40-49-year-old netizens, and the total 67.4% participants were in the "golden period" before and after.

If you take into account the dynamics of the next decade, the 10-19-year-old new user who now accounts for 31.1% of the entire social networking site will enter the age of 20-29, although 2.9% of the 40-49-Year-old will be out of the "golden Age" used by social networking sites, but the age structure will be optimized to 96.6% Social networking site participants are in the "golden period", so social networking sites will become the core of future network promotion.

Realize SEO leap-forward development: Promote quality is the key

Originated in 1997 before and after the Chinese network advertising and E-commerce applications and the world's advanced level, although the start time is not too late, but for a long period, some enterprises are keen on short-term behavior, accustomed to the use of volume to win the promotion strategy and some practitioners do not pay attention to their own quality, self-cultivation, The application of Internet advertising and electronic commerce in China still stays in the initial stage of "advertisement everywhere pastes, the rank takes the money to smash". This is distressing, in fact also for the next ten years of China's network promotion, especially the SEO industry to achieve a leap-type development provides a good opportunity.

Since more than 78% of people use search engines as an understanding of news trends, various branches of knowledge, product information platform, and a variety of network interactive application platform for the site information release provides a cheap way, so, in a new round of small and medium-sized enterprises, to business-to-business, Consumer-to-consumer application characteristics of the business changes, using blogs, forums /bbs and dating sites to capture the attention of netizens to promote related products and services, has become every practitioner should pay attention to the main points.

More importantly, with the new generation of high education, high quality, high income of the "three high" crowd gradually become netizens within the "Gold consumer groups" of the "mainstay", traditional "fatigue bombing" type of network promotion means has not been up to the development of the Times, so in China's SEO industry development in the new decade, to increase the knowledge of advertising, interesting, practical , "Smooth things in silence" to promote the attraction of potential consumers, the cultivation of "hardcore market" is the key to success. Therefore, for each person who is interested in the cause of SEO, constantly learn knowledge, and constantly improve professional quality is to adapt to the future competition begotten.

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