The big data behind the "Halo" PK "the card house" across the Poseidon drama

"TechWeb Report" March 7 News from the music network production, Wu, "After the Halo" is now in the music video of the midday homemade theater hit, the play once on the line on the rapid Leap Red, online 20 set only PC end total playback volume gradually climbed, quickly broken billion. To the Baidu user concern index as a measure, mobile end users of the "sea-Poseidon play" is far more than the same file "card House" in the second quarter, at the same time, Archie Sohu "Cock Silk men 3", the Art of "soul Ferry" and other domestic homemade drama, the entire line leading the mobile end, 2014 network homemade drama Spring gear. The same file strong PK "after the halo" catch-up "card House" 2013 video site, such as the tide of the platform, and to this year, several major platforms have launched a homemade drama as the core strategic objectives, Sohu CEO Charles Zhang on different occasions have said that the core of the competition this year is homemade drama. Le video Network is in the original own "music as the midday homemade theater" advantage platform, using 365*2 strategy, plans to launch the year 700 sets of homemade drama, two episodes a year uninterrupted form of play to enrich the content of homemade. Youku potatoes will invest in 300 million development networks, including homemade programs, collaborative programs, and user-generated original. In addition, Tencent, Archie art, 56 nets have joined the war, the internet era of self-control opened immediately, each video platform to set up a tactical Rimini, can be described as Poyun treacherous unpredictable. This year, the emergence of a network of homemade dramas several of the situation. In addition to the "Halo", "Cock silk men 3" and "Soul Ferry" and other domestic video site production of excellent episodes, from overseas Netflix "card House" second season also joined the Chinese network homemade drama Year of the war. Picture a "second season of Solitaire" "After the halo" poster in the same time file online homemade play, the music network homemade drama "Halo" and "card House" competition is quite eye-catching. The same as "Palace Dou" theme, if the "card House" play is "political dark", then "after the halo" Play is "Entertainment Diablo", also the whole play no good person, also for "superior" play conspiracy Tricks, "after the halo" as the Chinese entertainment version of the "card House", since the line is a rocket-like "upper" speed, The amount of playback and attention has soared. The data shows that "after the Halo" only 3 episodes, the total number of play on the breakthrough of 14 million, now the series has not played more than half, only PC-side playback has exceeded the 100 million mark. As of March 2, although "after the Halo" and "card House" in the overall trend of Baidu Index is basically equal, all in 80,000 up and down, but "after the Halo" in the mobile end is far more than "card house", Baidu Index mobile end trend approaching 42,000, more than "card house" nearly one times Figure 200-degree index "after Halo" and "card house" moving trend Contrast (2014.2.1-2014.3.2) in addition to the American Opera "card house" outside, compared with Sohu "cock silk men 3", Archie Art, "Soul Ferry" and other recent network homemade drama, "after the Halo" performance is no less, whether inPC end or mobile end, are showing the trend of the force, become the spring stalls well-deserved "network of self-made play King." Fig. 300-degree index "after halo" "Cock Silk men 3" "Soul Ferry" overall trend contrast (2014.2.1-2014.3.2) Big Data master six drives to create a network of homemade drama in fact, "after the halo" of the great performance also have to let people pay attention to its behind the scenes of the production side, As a leading domestic video site, le video network in recent years in the field of homemade drama is a masterpiece, from "I conceived your child" to "the Tang Dynasty Good Man", and then to "Woman Help Girl 2", until now is hit the "Halo", the network of video-making drama to maintain the quality of the production of high-quality products. As the brand idea of "elite creating quality", the self-made matrix which takes the data as the foundation and the user whole process participation has subverted the traditional TV station content production routine. From the theme selection, script creation, creative team selection, to the later broadcast and mass communication, to achieve full participation of fans users. "After the Halo" is to learn from the music network 2013 Sea-made "Pmam" successful experience, through user interaction feedback again focus on the secret of Taiwan Entertainment, as well as "handsome and beautiful, sex, love, Betrayal," Several network hot topics, and took the broadcast before the users to take a sample of the interactive production model. This model can be summed up as a large data based on the six major drivers: driving one: Users full interaction, big Data decision theme music network Director 郝舫 revealed: "The video network of self-made matrix of large data production process can be traced back to the early stage of the project script planning process." For example, "After the Halo", we specifically for the network users conducted a preliminary investigation, found that more than 70% of the users watching drama like the style of the palace genre drama, which most concerned about the "rights struggle" content of the user reached 40%. And like the proportion of the anti-Japanese drama is 17%, like the proportion of idol drama is 49%, like the proportion of urban love drama is 55%. This data ultimately determines our choice of women in the style of the theater to plan. "FIG. Four data research: the most popular film and television theme of netizens/the content of the subject matter of interest five data research: the most popular information type" Next, we analyze the information types that users are most concerned about, and find that nearly 90% of Internet users pay attention to the topic of entertainment, followed by news, sports, automobiles, fashion and so on, so in the script creation ' Deliberately ' follow the most interesting content of netizens, combining two aspects of data analysis concocted the ' entertainment circle version of Women's Struggle ' topic. "郝舫 said. Drive two: Users as "producer", large data selection production team in order to take the best quality entertainment circle version of the house bucket content, after the "halo" formal filming, the network also did a very interesting research, so that users to select the "most gossip of the birthplace of entertainment", the result of more than 70% of the users chose Taiwan, and entertainment originator, Wu with 90% support rate to become the most representative of the user's gossip entertainment star. Diagram Six data research: The most gossip of entertainment birthplace/most representative of gossip of the entertainment star "user anti-Feed back the data to give us good guidance, so we finally chose Wu as the producer, and to find entertainment gossip of the birthplace of Taiwan Entertainment production company to carry out cross-border cooperation, the only purpose is to present netizens ' most expect ' the self-made content, "郝舫 introduction." Drive Three: The user provides content, the big data prepares the script after deciding the subject matter and the production team, the script plans on the music network also fully utilizes the user big data the superiority, carried on very "the flattering" the setting. The planning team specially searched the current entertainment circle the most concerned about the hot news, at the same time, summed up the preliminary research in the most interested in the entertainment gossip content, such as the play in the "rich merchant bag daughter star" "Days to raise small wolf dog" and other eye-catching content, are derived from the most attention of So only the drama of the plot to insinuate the real characters of the drama premise and broadcast after the wide resonance. Figure Seven Data research: Entertainment circle "key Words" Attention index drive four: users to help select actors, large data to determine the role of the success of a play, and the role of matching actors play a key role. Therefore, the video network directly in the launch of the interactive selection of netizens, voted by netizens to "your heart to play a rich businessman, hot days, fashion director, Super broker" and other roles of the right person, eventually wangsi, Huang, Li Yu, Linli and other new and old play bone become the best candidate, together with the majority of the audience to form a favorite cast lineup. Figure Eight data research: best suited to play the "rich Merchant of the package" star voting drive five: User part-time director, large data to create the perfect details in Taiwan to shoot the focus of the play, video network deliberately in the early days of users to conduct user research, specifically for these times of clothing, modelling, scenes, shooting techniques, etc. solicit opinions, Let the user incarnate "executive director", decide how to shoot, and organize the media to participate in the scene of the class. The cast is adjusted in time through the collection of comments and feedback, finally presents the most perfect netizen in the heart of the scene, such as the first episode of the end of the King boss Dinner, Linda's red dress, Feifei's black gown, as well as Feifei off the hint of underwear shooting angle, are in the "Netizen director" vote under the proposal produced. Fig. Nine "after the Halo" filming scene: in the Netizen proposal under "Take off underwear" Play part drive six: the user left and right plot, big data leading clip "after the Halo" on-line, the promotion team always pays attention to the interaction with the Netizen, earnestly collects the netizen to the plot itself suggestion and the feedback, and has released regarding the plot direction the vote. For example, the king of the boss's sudden death, in the netizen caused a controversy, many netizens hope that the King boss can eventually with Fifi together. In this respect, producer Liu said: "Will follow the wishes of netizens, to make another end, so eventually the king of the Resurrection, will also leave netizens another look." "After the halo," the achievements of the musical strategy of making homemade drama "after the Halo" of the red is not limited to a few of the big game with a series of the victory in the competition, and its internal performance in the video also eye-catching. According to the video of the internal data display, "Halo" in the video network mobile end of the rapid assault, and evenMore than "I am a Singer" and TV drama, after the popular Korean drama "From the stars of you." This is the only "I am a Singer" production cost 1/10 of the network homemade drama, created "I am a Singer" average daily play 60% of the success. Another data show that "after the halo" of the main users of the age layer distribution between 20-29 years old, just caught the network video the most core user layer. It also confirms the success of the "self-made matrix of data based, user-flow involvement" strategy. Le Vision Network chief producer 郝舫 said, the user is all transformation and the ultimate energy of innovation, the music sees self-made drama low input high output is relies on the big data as the foundation, and takes the entire flow of fan user's participation as the safeguard, except "The Halo", before "the woman helps ·" Let a large number of netizens participate in the plot trend and success also benefited from this model, including on March 26, "Renee" and the ancient costume through the great drama "Tang Dynasty Good Man 2" will follow this model, the future of all the music will be made with the content of the "data based, user-wide process participation" of the marketing creation model, We will be with users to witness the birth of a network of movie King.