The classic steps of website optimization

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Create a network of a large number of Senior professional Web site practitioners, combined with the 1998 since the various types of Web site planning operations experience, proposed five-step Web site optimization. Hope to help enterprises to better explore 162 million Internet users (2007.7) business opportunities, the site is not only a permanent window, but also to achieve e-commerce income generation, establish brand image, enhance customer service a new magic weapon.

I. Positioning analysis

Site Analysis: The site positioning once again in-depth anatomy analysis, the purpose is to find the basis of the site of the problem, can use the SWOT analysis and other strategic analysis tools, clear advantages and disadvantages, market opportunities, key elements of success to build;

E-commerce positioning: The Enterprise website for E-commerce positioning, clear site location, select suitable for online sales of products and services, online customer service system;

E-commerce model analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern matching with the website;

Industry competition Analysis: Industry development stage, industry competition situation, industry website comprehensive analysis;

Website Development Plan Analysis: E-commerce site Short-term planning and long-term development strategy implementation feedback analysis, strategic clarity and reflected in the site content design.

II. Website Diagnostics

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Promotion Strategy Diagnosis: whether the website promotion strategy is valid, whether backward, whether adopts the compound promotion strategy and so on.

Third, marketing analysis

Keywords Analysis: keyword is appropriate, keyword density is reasonable, etc.;

Search Engine Login Analysis: The use of what type of login, the information is valid;

Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;

Target Market Analysis: Analyze the target market and study the relationship between target market and marketing;

Product Analysis: Analysis of product characteristics, product selling points, etc.

Marketing page Analysis: Marketing page Setup location, marketing page content, marketing page of the first feeling, etc.

Marketing channel Analysis: How to use the channel of marketing, new marketing channels how to open up;

Follow-up product and service analysis: follow-up product development, service feedback analysis;

Price analysis: Price, rationality, etc.

Iv. Comprehensive Optimization

Website structure optimization: Structural optimization, e-commerce operating environment optimization;

Web page Optimization: page layout, page design optimization;

Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

Link collation: The site's internal and external links to deal with;

Label optimization design: To optimize the design of related labels.

V. Integrated PROMOTION

Network promotion Strategy: The key or the flow problem, this process will use a lot of network marketing methods;

External link Promotion: the use of friendship link strategy;

Viral marketing strategy: The specific strategy needs to be flexibly applied;

Let the virtual world and the real world blend, in the real life lets your product become the consumer and your website Communication bridge.

The network name becomes the name of the product. such as "QQ Energy date" beef jerky into the online games "Datang"

Register the electronic ID and write it on the product.

Design some kind of meaningful event and spread it through the network media. (such as network survival, Project Hope, rescue mother and other events, such as the Chinese entertainment Network Yu sex tape follow-up report events; Create a network as the TMT International Chamber of Commerce member, donated the Chinese Women Development Foundation "mother Health Express" charity activities)

Other promotions: Focus on network changes and develop new means of promotion.

In short, web site optimization can not be separated from real life, the target audience loved, will inevitably bring site Word-of-mouth and brand of rapid promotion.

The above five key steps of website optimization integrate the knowledge of website planning, E-commerce website construction, search engine optimization, website promotion and so on. Fully understand these five key steps, supplemented by a strong implementation, plus perseverance, then wait and see, your site will be fame!