The company has increased its mobile ad revenue by twice times over the past 6 months.

Google's YouTube video site announced in Wednesday that its mobile ad revenue in the past 6 months had grown twice times, the latest in a quarter of $350 million trillion.

Lucas Wossen, the vice president of YouTube, said in a media interview that YouTube has about 1 billion users around the world, and about One-fourth are currently accessing the service through mobile devices, boosting the growth of mobile advertising revenue.

The growth in mobile video advertising revenue suggests YouTube's advertising business is progressing well and poses challenges for rivals such as Hulu. As the speed of wireless networks improves and the penetration rate of smartphones and tablets increases, America's 2017-year mobile video advertising revenue is expected to reach $2.69 billion trillion, up 10 times times more than last year, according to emarketer, the US market research firm.

"The advertising business has erupted. "This is an important part of our business and we know that is the direction of our development," Watson said. ”

According to Martin Pyykkonen, a wedge partner analyst at the US investment bank, YouTube has contributed about 10% of its revenue to Google. According to Google's 14 billion dollar revenue in the previous quarter, Piknen estimates that mobile advertising accounts for about 20% to 25% of YouTube's total revenue, up to $350 million trillion.

Google's shares rose by less than 1% in Monday, at $859.70 trillion, which has risen 22% this year.

According to Nielsen, the US market research firm, more than half of US smartphone users used YouTube in March this year, with a total of more than 70 million people, up 42% from a year earlier.

YouTube apps are compatible with both iOS and Android platforms, showing ads first before the show is officially played. Julie Lie Asco, an analyst at the US market research firm, said the challenge in the mobile advertising industry is to attract users to watch ads.

"Cell phone users have less patience and their goals are clearer. "Advertising must be entertaining, so the demand is higher," Aske said. ”

Although Apple last year decided not to preinstall YouTube apps on the iphone and ipad, the service still Fille Fahi a big boost, said Phil Farhi, director of YouTube's product management.

To make it easier for advertisers to migrate to mobile video, he says, YouTube offers automated ad-buying processes that allow desktop browsers and mobile devices to share ads longer. But companies can also give up this multiple-screen ad.

Christine De Martini, video game giant EA Social marketing and media director Christie Dematini, said the company also plans to increase mobile advertising input.

"YouTube, as a video platform, is certainly an important promotional channel for our products." "I expect that with the growth of mobile video consumption, we also have to explore ways to reach out to audiences through various platforms," he said. ”