The competition of the agency in the ten years of the network game industry

Nine city, long tour, T3, G10 Quartet Game "Review the whole thing must from last year T3 and long swim net of ' suddenly turn '."　　"The source said. As a result of nearly two years of "Jin dance troupe" in the domestic operation has been successful, the domestic game operators on the T3 upgrade version of "Jin Dance Regiment 2" competition is unusually fierce.　　May 21, 2007, T3 announced that the "Jin Dance troupe 2" China's exclusive operator to nine cities, long travel network and nine city relations are also rigid.　　The following day, the long Travel network issued a statement, said long-run network has "dance troupe" China's operation Rights and trademark rights, any other similar products from Korea, without its permission to use the "Jin dance troupe" has the associated name, will constitute a tort, long travel network reserves the right to pursue legal responsibility. In response, T3 countered that all the "audition" game rights, including copyrights and trademarks, belonged to the development company itself, and announced in July 2007 that it would recover the arrears from the long cruise network and not renew the contract.　　The contradictions between the two sides became increasingly intensified, and eventually led to the long tour of Japan's listing plan stranded. Then July 20, nine city "third party" identity surfaced.　　Nine city and T3 secretly reached the intention, by nine City Yuanju travel network agent operation "Jin Dance Regiment", the total contract close to 40 million U.S. dollars, including copyright, minimum margin, and T3 and long network disputes accumulated since the debt. However, in September 2007, things suddenly changed, long Travel Network and T3 and distributors Yedang between the settlement, long network Renewal "Jin Dance Regiment" 2 years.　　At the time, the market has long been rumored to have spent 45 million of billions of dollars to resolve the dispute, but the amount has not been a long trip to confirm the network.　　Nine city therefore suddenly frustrated "dance troupe", in fact, due to the capital will behind the parties. "Nine city intervention, not only led to T3 and long network dispute public, also make the end of 2007 landing Nasdaq financing 100 million U.S. dollars G10 halt." Prior to this, a person familiar with the investment industry told reporters that G10 owns more than 50% of the T3 stake, then must be consolidated statements, "The dance group" in the Chinese market for the main performance of the T3 will drag G10, and long network has ' Jin Dance troupe ' Chinese trademarks, 2008 G10 another business, "Jin Dance Regiment 2" It is also difficult to operate smoothly with similar names.　　According to the reporter investigation, in April 23 nine city before the shares, G10 owned T3 more than 80% shares, and G10 from the T3 spin-off part of the assets into the formation of IDG, including the T3 of the founder Keeyoungkim brother and sister G10 the largest individual shareholders, IDG is holding G10 more than 30% of the equity. If T3 and long network disputes can not be properly resolved, so rush through the G10 IPO exit IDG, will inevitably become the loser of this dispute. and responsible for the G10 of the IDG partners in the macro also in the interview repeatedly stressed, "IDG has to G10 shareholder identity and long Travel network of some shareholders to communicate, hope that both sides can maintain friendly relations, and aDirect hope to promote friendly relations between the two sides.　　"As to why the founder of T3, Heart of nine city, in addition to T3 and long network in cooperation in the accumulation of unhappiness, Park Sunyu is the biggest hero." However, if the nine city eventually to the "dance troupe" will also face a lot of pressure. The first is the pressure from investors, 40 million dollars is not a small number, and long network has expressed the intention to use legal means to T3 unilateral termination of the contract plan, and because of the Long tour network has "Jin Dance troupe" Chinese trademarks and all game user information, the company will face the law and market risk, and may be harmful to the nine City "Jin Dance Regiment 2" to "　　Dance Group "similar name operation. "For the nine cities, this is a fallback strategy, in turn to a 38 million-dollar stake in G10 also through the control of developers to share the benefits of the dance troupe." In addition, in the development of Chinese online games, the Chinese game agent operators and Korean game developers contradictions occur, nine cities can also use this control upstream of the game research and Development, for "Jin Dance Regiment 2" domestic smooth operation of the foundation.　　The source said that in the G10 with the Long tour network after reconciliation to continue to be listed as Game developers concept, in addition to through the nine city shares to introduce companies to optimize shareholder structure, it is also important to inform the capital market of its ample cash flow. Coveted research and development "equity G10 in favor of nine cities for the" Jin Dance Group "series of the game's agent right. Credit Suisse believes.　　However, in the current domestic online gaming operators increasingly fierce competition, independent research and development has become the core trend of the game of the background, the nine cities this share also looms of the agent of foreign boutique Games has been nine cities hope to increase investment research and development strategy.　　The Nineth City (NCTY,NASDAQ, hereinafter referred to as "nine cities") and Korean game developers T3 "overall docking" thinking, finally surfaced.　　April 23 18 o'clock in the evening, nine city issued a notice said: will be a stake in the Korean game development company G10.　　According to the agreement, the nine cities will be about 38 million U.S. dollars in cash to buy G10 minority equity interests, thereby becoming G10 shareholders, the proportion of shares have not been disclosed, there is market rumors say slightly more than 10%.　　Since then, the nine city frustrated "dance troupe" has a new ending. Famous game "Jin Dance Group" for the Korean side T3 research and development, by the Long tour network in the first successful operation in China, but in July 2007 contract close to expiry, because of the nine city across a foot and almost "flower drop nine City", and led to a long tour of the online city plan temporarily stranded. After two months, long Travel network and T3 to reach a settlement, long Travel network continued to act as an agent of the game "Jin Dance Troupe" to 2010, nine city from this frustrated.　　However, G10 Company for T3, the largest shareholder, nine city G10, means not only through the control of developers to share the "Jin Dance troupe" proceeds, will further implement its own game development strategy. "April 14, the stakes have been basically confirmed."　　The source told reporters that this is not the nine city of a time to shoot the head of the decision, but a long-term planning, is the nine cities in frustration, "dance troupe" retreat and seek the next strategy. "I did participate in the matter. "April 26th noon, Nine City vice president Park Sunyu in an interview with reporters, said, "On this matter more content, I'm sorry I can not disclose."　　"Before, it is park to help nine City won the" Jin Dance Regiment 2. "　　According to reporters, nine cities in the independent research and development of the attempt began in April 2004, mainly including investment, outsourcing, joint operation and other means. April 2004, nine city injection target software, become its strategic investors, the target software in stand-alone era developed "AO three" and other games.　　Nine city insiders revealed that at present, the target software development of the online games "heroes" has landed in Singapore, "Heroes II" in Germany has entered commercial operations, while another using the core technology of the 3D online games "AO Online" has signed, two games operating countries including France, Switzerland, Austria and so on. January 2005, the Nineth City and Crystal Science and technology reached a strategic cooperation agreement to jointly develop large-scale 3D network games.　　With this, only the crystal technology has been Intel investment and HSBC's HSBC funds, the first formal involvement in the Chinese gaming industry investment. In spite of many sowing, so far, nine city independent research and development can not be counted as success, in addition to 2006 years of High-profile launch of the "Super Girl World" Midway Death (see this newspaper March 27, 2007 reported "Nine City quit the girl Games Dystocia"), its independent research and development and plans to launch the leisure games "Happy West Tour" actual operation is not ideal　　At present, the company's core game team is concentrated on the development of a new concept of "fighting" online games "famous three". "So far, the nine cities in the research and development of the net investment accumulated up to hundreds of millions of."　　"Nine city insiders revealed that the nine cities are going to increase investment in the further expansion of research and development center scale." According to the reporter understands, at present nine city already in Beijing, Chengdu, Nanjing and so on has set up the research and development team, the research and development center nearly 200 people, has 5 departments, in addition to "the famous Three Kingdoms" outside, also is developing the traditional MMORPG and the leisure game new product, as well as other　　In addition, the nine cities in the country to recruit, and successfully dug up a Jinshan research and development team. "Nine City capital injection into a strong game development company, belong to Stone."　　"Analysts believe that, in addition to dispersed in the online games operating face investment risk, nine city can also through cooperation with T3 to upgrade their own development capabilities, to build their own development model, and this is the current weakness of the nine city."　　Independent research and development is the outlet in addition, there are online gaming industry analysts pointed out that with the previous NetEase and the 2007 journey, Jinshan and perfect time and space in the independent research and development of the success of the agency to operate foreign companies started the game is beginning to reverse, through the upstream of the industrial chain of capital infiltration and accumulation of research and development team to strengthen the control of excellent online products.　　With many other industries companies have to enter the online games, and actively research and development products, including the grand domestic many rely on agent to start the online game enterprises are increasingly feeling the pressure of upstream manufacturers and independent research and development enterprise free model brought about by the impact. "After the game companies to raise funds through the listing, how to strengthen product development is the first toThe homework.　　"Analysts pointed out that, in addition to the nine city stake in the G10, the beginning of this year, the perfect time and space officially announced to the large-scale online games design and developers Chengdu Yi Hai Digital Entertainment Co., Ltd. Strategic investment, to 3 million U.S. dollars to buy a part of the Yi Hai sentiment days.　　July 2007, the Grand has launched a High-profile "wind and Cloud", "18" and "20" three plans to incorporate the outstanding domestic research and development team, and has acquired North America, Japan, Korea and more than 10 domestic companies, the initial formation of "Shanghai as the center, global-oriented" global research and development layout. According to Analysys International published research data, the 2007 Chinese online games market size of 12.8 billion yuan, in the next 4-5 years, the market will continue to maintain more than 20% of the increase. Undoubtedly, such market capacity will attract more enterprises to join the online games, and the industry competition will be more intense.