The confusion of industry leaders

Amazon, Apple, Procter and Gamble, Facebook ... Mention these global leaders in different industries, perhaps more people see what they have achieved success, but few people know how these industry leaders in the success behind the end of what the cost and risk, and how to overcome the strategic confusion. Although each giant's path to success is different, the price they pay in constant innovation and leadership is somewhat similar to the risks they face. For any industry, the leading enterprises in the initial development must pay a huge amount of technology, manpower and other resources for technological innovation and market cultivation, and the cultivation of market competitive advantage and the risk of investment between enterprises to become any industry leader must face a paradox. or success, or failure, is an unknown. As the global leader in E-commerce, Amazon's development experience has proved this trajectory to the fullest. Since its inception in 1995, the Amazon industry "pathfinder" free cash flow has been declining trend, from 1995 net outflow of 180,000 U.S. dollars to 1997 net outflow of 6.91 million U.S. dollars, and then 1999 the amount of up to 378 million U.S. dollars. It goes without saying that Amazon has been burning the money to scout. It was not until 2002 that Amazon first realized its Full-year operating profit, and now Amazon has become the world's second-largest internet company after Google, achieving a successful reversal of "Dick Silk". Amazon eventually become a continuous innovation and to the success of the typical enterprise, but to do the industry leader is not hundred percent grasp, there is a leader has not been recognized by the market, gradually by the risk of market changes submerged. Like Apple's ambitious launch of Lisa's product, it had the high hopes and expectations to subvert the market, but eventually had to bury tens of millions of dollars in the Utah State landfill. Obviously, the cost is beyond warning. In fact, as a leader not only to bear the loneliness and risk alone, but also to understand how to deal with the following backward enterprises. Once the whole market from the incubation period into maturity, the leader will face repeatedly by the industry to follow, plagiarism, how to through strategic innovation from this situation to continue to remain the leader of the status of another major problem. Like the world's hottest social networking Facebook, companies around the world have been scrambling to imitate it since its inception, and Facebook has continued to dominate the direction of the industry by expanding its new strategic areas through acquisitions and in the direction of super marketing tools. Do not pay, blindly follow the imitation, plagiarism, can not see beyond the hope, to lead, pay a huge price, after years of trek, the end of the dawn, but there is the risk of death. To follow the posture of life, or to die in the way of the leader, I believe that many leading enterprises will choose the latter, because they set the goal is to be the leader. At present a thriving scene of the smart home market, we also see such a business, that is Haier, it does lead the persistence and persistence and Amazon exactly the same. Starting from 1999Research and development of intelligent products, Haier in the 15 research and development process has introduced intelligent air-conditioning, intelligent refrigerators and other intelligent appliances, playing the role of industry preachers, awakened the entire industry's intelligent transformation wave. Now, the smart home market gradually mature, as the market for intelligent products, the awareness of the continuous improvement, Haier's intelligent road is a market verification. Just as everyone began to dabble in this field, Haier quietly began to explore new strategic models. After the recent release of the u+ operating system, the industry for Haier to seek from the smart home hardware solution provider to the integrated platform operators to transform the way to express approval. In Haier's planning framework, the industry will be on a unified platform around the user needs for innovative integration. According to the calculation, in 2015, 10 million households are expected to enjoy the wisdom of u+ life, by 2018 this number will reach 100 million, the entire ecological circle will achieve income of 300 billion yuan. According to a study published by Juniper, a leading US market research firm, the smart home market will grow from $25 billion trillion (about 152.7 billion yuan) in 2012 to $71 billion in 2018 (about 433.6 billion yuan). Through this figure, we are not difficult to find, Haier u+ Ecological circle will account for nearly 70% of the share, exclusive smart home market the largest piece of cake.