The content and purpose of the construction station's attention

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Fuzhou, as a professional website construction company, the network found that a very interesting thing, many to peer network to do business station friends, have a point, it is the page to be beautiful, or a good station, whether it can be produced according to its style? The pursuit of aesthetic is understandable, but the excessive pursuit and neglect of the enterprise to establish the basic purpose of the station, This approach is a bit of the cart before the horse, Maiduhuanzhu feeling. Below, each other di on the website construction of the fundamental purpose to do a summary, hope that the need for the company to build a friend of the station to play a certain role.

The purpose of Enterprise construction Station:

1, promote corporate image, promote corporate culture

In the network prevailing today, most enterprises have their own corporate web site. Whether independent or dependent on other platforms, the focus is to promote their own companies, their corporate culture to the vast number of Internet potential customers. The most basic function of enterprise Web site is to introduce enterprise and enterprise products in a comprehensive and detailed way. In fact, companies can put any information they want to know about the Web site. such as company profile, enterprise personnel, plant, production facilities, research institutions, product appearance, function and use methods, etc., can be displayed online. Let the customer understand their own company characteristics, advantages! The role of corporate web site is more similar to the enterprises in the newspaper and television to promote the enterprise itself and brand advertising.

The difference is that the company's Web site capacity is larger, companies can put any want to let customers and the public know the content into the site. In addition, the establishment of corporate Web sites is relatively much lower than other advertising methods. Of course, the site and advertising are two different ways of publicity, each has a different role, they are more complementary to each other, rather than exclusion, enterprises such as have their own web site, should be in the network (Internet) recommend the site, and put the specific content into the site.

2, contact potential customers, establish business relations

In the United States, when people want to know what products, services or new products, services, or even just want to know what news the company has, they habitually enter the company's Web site. Because most companies have all the products, service information published online, and regularly on the Internet to publish information about the company. Because the Internet is a High-tech medium to enter China for a short time, Chinese enterprises and customers are not accustomed to this contact. But as more and more companies become more aware of the Internet, the current situation of publishing products and information on the Internet will change dramatically, and more and more Chinese enterprises have their own network capabilities and are becoming accustomed to using the network to communicate with customers.

This is one of the most important functions of enterprise Web site, and why so many foreign enterprises attach great importance to the root cause of website construction. Now, the world's distributors are mainly using the Internet to find new products and new supply and demand, because it is the lowest cost and most efficient. In principle, anyone in the world can see the products and services of the enterprise as long as they know the website of the enterprise. Therefore, the key is how to promote the corporate web site. A very practical, effective and commonly used method is to register the enterprise's Web site on the world's famous search engine (such as Baidu, YAHOO, Google, etc.), you can make it easy for potential customers to find business and enterprise products. This is a commercially accepted practice and has proved to be very effective.

3, product display and online sales

In this regard, is the ultimate goal of the establishment of the Enterprise station. Whether we are propaganda enterprises or contact customers. The ultimate goal is to promote our products to enhance the company's earnings. Good corporate websites can often bring in large quantities of deal orders. Even some companies, online sales orders more than offline trading orders! Relatively speaking, those who pursue the appearance of the page and ignore the website itself propaganda effect of the enterprise website, is a very unwise way! After all, most need to use enterprises to promote the company's development and order conversion rate, rather than a "vase" effect! Unless you are a very well-known enterprise!

What should be paid attention to in the construction of SME website

1, clear positioning of the company and products

No matter what kind of website construction, should first give the site a clear positioning. And the enterprise site should be from the company's products, positioning the company's Web site framework, title and keywords and other elements! Since we do not want to spend a large amount of publicity, then why not do the site itself optimization, submit to the search engine, so that it for us to promote and generate profits?

2, the page atmosphere beautiful and conducive to optimization

In China, 80% of users use the search engine is Baidu. In foreign countries, the majority of the use of Google. Therefore, we in the enterprise and product positioning, but also to the relevant search engines do a good job positioning and optimization! and facilitate the search engine to include or upgrade search engine rankings of the site, most of the text is mostly the site! Because the search engine for some such as pictures, flash and other elements can not be well recognized, Let's not talk about rankings! Therefore, we are in the pursuit of beautiful beauty of the site at the same time, we should also pay attention to the site to search engine friendliness!

3, Strong interactive

A good corporate website, should have good interaction with customers. According to the observation of each other, many of the domestic corporate web site for this piece of support is not very friendly! Remember that the company's products, Andy saw the original intention to buy, but did not find their way to contact the site. This allows the reciprocal to be transferred to another website. Therefore, an enterprise website should add some interactive elements, such as: forum, message book, online customer service and so on. Of course, these things also need to have the enterprise management, timing of the problem to respond to processing. To achieve good interaction! Thus promoting the conversion efficiency of the order.

4. Immediate updating of product and company information

The information of the Internet is changing rapidly, the enterprise website product Information Update appears especially important, this not only can let the search engine include us more pages, enhance the website rank. More important is the timeliness of the promotion of new products. If you update the content one months after the product comes out, it is likely that the product has flooded the Internet, making your product without any advantage whatsoever. Alternatively, the company's phone number or contact has changed. But the website has not updated, the customer contact is not people, this not only affects the company image, also has brought many losses for the company. Therefore, it is necessary to update the content of the website in time.

In short, the enterprise website construction should not excessively pursue the appearance of the page, but should from the propaganda enterprise, sells the product for the purpose, completes the search engine optimization! Enhance the conversion rate of the website, to achieve the basic purpose of website construction, this is the most important! The above is Fuzhou website production company Di Network (www.huudi.com) To the enterprise website construction should pay attention to the question as well as its fundamental goal some summary. If there is a mistake, but also hope to forgive!