The crazy Book of the American Tech Circle

Editor's note: Recommended books, Tencent Science and Technology weekend recommendation column, by our perspective, found some you have not noticed the good books. "From 0 to 1" (Zero to one) has all the necessary qualities of a bestseller: the author Peter Thille (Peter Thiel) is the star of continuous entrepreneurial success, discussing the current era of Internet entrepreneurship the hottest topic, citing the case of Google, Tesla, Uber the company in the spotlight. Even if he did not understand him as the founder of PayPal co-founder, large data counterterrorism company Palantir founders, to see a Bachelor of Philosophy, Law Doctor, who has won the 21 age group chess Master title of the current topic of popular entrepreneurship, itself is also very interesting. Entrepreneurs can read the seven key questions that entrepreneurs should ask themselves in the book, and they can find the principles of building a team and developing a team. But there are a lot of refreshing points to this book. The interesting points of these ideas can be summed up as "what is wrong, but a lot of people agree?" Which views belong to this category? Here are some of the representatives: the business world is full of competition and must face competition-wrong. Startups should avoid, rather than respond to, competition. When you start to lose what you want and focus on what your opponent wants, you can't achieve growth from zero to one. Amazon did not want to compete when selling books online, nor did Google do it when it was doing search engines. When Google started to compete with Microsoft in Google search vs Bingo search, Chrome OS vs Windows,docs vs Office, Apple won the market, which made the competition no longer significant, At least in terms of financial performance. Monopolies are bad things--they are not. Monopolies are the norm of successful business, meaning that breakthroughs from zero to one are likely to be achieved. If a company tries to pick a niche market and try to prove that it is the industry's first (which is what many mediocre companies are doing), it is not successful enough. Successful companies are also busy to pick a very fragmented market, but to prove that they do not have such a large market share, did not form a monopoly. As if Google would say that it is in the advertising market or in single-digit digits, how can it be monopolized? But only judges in court will take the rhetoric seriously. Technology Entrepreneurship Team Heavy technology, sales is not so important-wrong. The entrepreneurial team is usually made up of a group of geek or nerd, often skeptical of many things, including the effects of advertising. But advertising has proved to be useful for both nerd and ordinary people. The role of sales lies in their priority of persuasion and the ability to do work by stealth. People often ignore these hidden strengths, their positions are called Account Managers, business development managers, rather than "sales", because behind them there is more than sales of the hidden strength of the word. For business-to-business companies, often the CEO is the largest sales, canPeople who sell space X's products to the government absolutely need complex and powerful sales skills. Start-up companies are flexible, and it is acceptable to work part-time and remotely-not too. The formation of the entrepreneurial team is from the vast crowd of people to sift out the like-minded, unwilling to fully invest in the candidates will affect the team's professionalism and executive power. Silicon Valley entrepreneurs do not like to wear suits, but are willing to wear the company logo of the t-shirt, because they are highly identified with colleagues and companies. The author believes that the entrepreneurial team should try to avoid part-time and remote work, and the recruitment of this matter should never be outsourced. The book clarifies many entrepreneurs may fall into the wrong, the text is easy to read, is a book without spending a lot of time, read but can be very rewarding. While the formulation of business strategies such as striking is slightly new, the author's process of obtaining this conclusion, as well as examples of subversive and subversive references, is still interesting. Entrepreneurs, especially in the scientific and technological world, are an interesting group: many of them are born in technology, in a capital-focused, legendary circle, with active thinking and good at summing up lessons from successful people's success stories. Silicon Valley's entrepreneurial stars, as well as the full liberation of the personality, technology-oriented popular entrepreneurial culture is of great appeal to them, the book is popular not surprising. But close the book and ask yourself, "What do I think is true but few people agree?" If you are an entrepreneur you can not answer, then, from Peter Thiel body to learn the 1th, is to do a good observation, discovery, summary, thinking of the people, think about the way to go.