The credibility of online shopping increasingly highlighting the standardization of services can be reassuring

"Event" April 12, the Ministry of Commerce and Beijing co-sponsored the "Integrity management, standardized services--2011 third party E-commerce Platform Summit Forum", and issued the "third party E-commerce trading platform Service specification". In recent years, E-commerce based on the network shopping in China's high-speed development, but also produced a lot of problems, the credibility of the problem is particularly interesting.　　This release of the service standards, may be to standardize the network shopping, purify the market environment brought some changes. The problem of online shopping is becoming more and more obvious. Browse the webpage to buy, internet bank to pay, someone door-to-door, the price is cheap ... These two years, the network shopping more and more convenient, the consumer to the net buys from the suspicion, the attempt, gradually becomes accepts, the custom.　　According to the Ministry of Commerce data, 2010, China's online shopping market transaction size of 523.1 billion yuan, an increase of 109.2%, equivalent to the total retail sales of consumer goods 3.4%. However, in the rapid development of the online shopping market, more and more problems begin to emerge, among which the network transactions are not good faith, network fraud and other phenomena are particularly interesting.　　Many consumers reflect that, compared with the traditional shopping model, although the Internet is fast and convenient, but this "long distance" consumption way there are many uncertainties, some product quality and service is difficult to be guaranteed. Xiao Wu, who studied at a university in Beijing, had a failed online shopping experience. "I saw a model on a website that was very good with a dress and a few detail pictures. I saw the store's credit mark so high that it took this dress. Xiao Wu said. Results after the goods to see, the fabric is particularly rough, is not a picture of the feeling. "Students all let me go to return, I have tried to communicate with the seller, but after several consultations, the other side directly ignore me."　　"This loss of money although not a lot, but Xiao Wu heart is very depressed." As a new mode of electronic consumption, group buying by the way of consumer groups to obtain a lower discount, since the advent of rapid development and expansion. Today, the domestic group purchase site has reached thousands of. However, the current group buying site is still in the extensive growth stage, fraud, the lack of security of transaction funds, the more difficult after the sale of rights, market supervision is not in place.　　Some grassroots group-buying entrepreneurs are actually in the continuation of the "self-employed" type of operation, personal sites do not have complete corporate information and customer service information, it is difficult to obtain user trust. Government intervention also requires industry self-discipline to standardize the network group buying market, last year, China International Electronic Commerce Center has issued China's first "e-commerce Credit certification rules." Among them, the authentication result by the credit grade and the credit limit two parts, the credit grade divides into outstanding, good, qualified, bad, loses 5 grades, the credit limit is the main index which reflects the group purchase website repayment ability, by the group purchase website's asset condition and the credit score determines.　　In view of the change of credit grade and credit limit, China International Electronic Commerce Center will also adopt inspection system, adjust the credit grade and credit limit of group buying website regularly, and protect the rights and interests of consumers better. Standardize the market of online shoppingEnvironment, government departments need to strengthen supervision and management. It is understood that the Ministry of Commerce and the State Administration of commerce and Industry recently investigated a number of e-commerce and network shopping areas of priority cases, a group of Taobao, ebay online shop infringement cases were investigated.　　Ministry of Commerce officials said that the internet shopping infringement and the proliferation of fake and shoddy goods caused the Government attaches great importance to the government departments, especially the administrative law enforcement departments, from the manufacturing, circulation, sales and other links, online and offline unison, the establishment of online shopping field to combat infringement and selling fake long-term mechanism. Create a healthy network trading environment, inseparable from industry self-discipline. Recently, many websites began to advocate the integrity of the Management Service concept, will establish brand reputation as the focus of development.　　HC Network Vice President Gao Xin in the Summit forum, the good faith comes from the company's own pursuit of brand value, rather than relying solely on outside supervision. Gao Xin said that as a business-to-business E-commerce provider, the HC network helps small and medium enterprises to build their own brands on the website, and will never slacken their inspection of the quality of the goods provided by these enterprises. "We have a ' 3 15 ' activity every month, exposing dishonest businesses, pressuring them to maintain our credibility."　　"Gao Xin said. Create a fair and honest trading environment in the Summit Forum, the Ministry of Commerce issued the "third party E-commerce trading platform Service specification."　　"The standard" altogether 9 chapters 32, from the platform establishment and the basic behavior standard, the platform operator to the station operator's management guidance, to the consumer reasonable protection, with the related service provider's coordinated supervision and so on five aspects clear transaction each party responsibility, protects each party's rights and interests.　　As a third-party platform independent of the parties to the transaction, the specification requires that it should comply with the principle of "business segregation" and must separate the platform's proprietary business from the third party service business and ensure the fairness, impartiality and independence of the two sides of the platform relative to the transaction from the system. The standard proposes that the platform operator should manage the transaction information on its platform reasonably and prudently, and the information displayed on the Web page must be true.　　For physical (tangible) goods, should be shown from many angles, not to the color, size, proportion of goods to do distorted or wrong display; for defective goods should be fully explained and displayed through the picture. "The specification" proposes that the third party trading platform operator shall, through the contract or other means, require the operator in accordance with the relevant provisions of the State, the implementation of merchandise after-sale service and return and Exchange system, for violating the goods after sale service and return and replacement system of station operators, platform operators should accept consumer complaints,　　And can be held in accordance with the contract liability for breach. Jiang Zengwei, vice Minister of Commerce, said that the issue of "Third-party E-commerce trading Platform Service specification" is to promote e-commerce and network shopping healthy and harmonious development for the purpose of establishing a sound long-term mechanism to promote norms to standardize the development of the third party E-commerce trading platform to standardize and guide the business activities, Protect the legitimate rights and interests of enterprises and consumers, and create a fair, honest and safe trading environment.