The depth analysis search engine user clicks the behavior to give the user one clicks the reason

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In general, most search engines default on the search results page to display 10 results (Baidu currently more than 10), and for SEO, appear in it is not a success, but also have to find to let users click on their own site instead of 10 results in other sites reasons. So today I will give you a detailed analysis of the user's click behavior!

I look at some of the online agencies survey that: click on the number one to occupy 70%, the second 20% third 10%, I do not know how they are counted? But I'm sure that this data is wrong, in fact, for information retrieval, if the first user can find the information needed, he will not click Second. But if it is a shopping netizen, it is very possible to click on the first page of all search engine rankings to compare search information, around. and the second page is often less, people have inertia. For sales sites, the first page is only a preliminary victory. Below to analyze the impact of user clicks on the factors!

First of all, needless to say, of course, ranking, the higher the ranking, the easier it is to attract users ' attention. The lower the position, the less likely the user is to notice. The first site is often the user will not ignore, a lot of times, users do not even go to the specific view of the first site of the specific display information, and directly habitual click.

Second, the title and description, which is one of the most important factors to determine whether users will click. Users look for keywords, related words, and extended keywords that are not entered but semantically related, based on their search intention. A good title and description tend to attract more clicks, but the problem is to be related to your site content, if you are selling mobile phones, your description written as a certain brand car big promotion, let 10,000 yuan, of course, the click of the people will certainly be more, but open your website is to sell mobile phones, of course, this is not good!

There are sitelinks, folding results and strange characters. In this regard, Google's sitelinks has a prominent advantage in attracting users ' attention, that eye-catching display way so that most users can not ignore, such as Sina, Baidu, Sohu, Yahoo, etc., if the site has conditions, so that their own website to get such "treatment" should be the ideal goal. My blog is also trying to achieve this goal, hehe!

However, SiteLinks is only available for sites that are ranked first and large enough to be rich enough for a particular search keyword, and may be difficult to achieve for most small and medium sized sites. But there are other ways to capture the attention of users on the Serp page. As shown in the figure, the folding display of two items is also very easy to capture the user's attention in an instant.

Other ways include some alternative methods, such as my blog, add a few special characters ("recommended"), in search results will cause the user's attention, can also be similar to the "☆★ ... Title ... ★☆ "Way to display the title, regardless of whether the final trigger click behavior, this is different from the other 9 results of the site can at least let users notice themselves. However, this approach is often to pay some price in SEO, if the symbol plus more may greatly affect the final ranking of the page, do not recommend the novice to do so!

There are other factors, such as time factors, geographical factors, the user's age factors, and so on, these factors because is not the main, here I will not elaborate, I hope this article for everyone a little help and inspiration, but also welcome everyone to Exchange!seo Network Promotion Senior Group Three: 8972555! Welcome everyone to join! Reject ad!

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