The details that should be noticed in the optimization process of the SME website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, gradual step-by-step SEO operation steps, and gradually change the spider's crawling frequency of the site (in the site optimization of the initial, search engine crawling frequency is not frequent)

At this stage, to do two work, to the site and new, and the spider to lead, to guide it to crawl new content. 1 first put new Content 2) Guide spiders to crawl. I do not think much of the updated content before being crawled. Once the spider crawls the updated content, update the site immediately. Sometimes there is a false phenomenon, is actually in the search engine database has been updated, but in the periphery we can not see. This is sometimes more difficult to grasp, follow the feeling to go. Update as much as possible with original articles.

Second, the site to do a good job inside the link to facilitate the spider web site smooth and carefree crawling

Website structure planning and internal chain construction:

What kind of structure is the search engine like? We all search engine crawler called "spider", Chinese meaning is spider.

Why do you call it, because the Internet is very large, search engine crawler needs a variety of obstacles to customer service, and painstakingly to find ..., to find the information that is useful to the general public, and then collect it, in the time when we need to show ...

He is actually very hard, he is always looking for how to find all the resources, he only through the countless links between the Internet to achieve the ultimate goal, in order to save strength, he likes to extend in all directions, he likes the transportation is convenient.

Then our website how to do, is the spider like it, will let him settle down here?

He is a spider, then we will build an internet café for him, only a net is his home, you can not give him a cave, he lived not accustomed to.

Now that we know the basic idea, we'll build the net.

How to build it?

Take a power source website for example to say this process.

Many kinds of power supply, there are ancient costume drama, there are modern drama, love drama, there are youth drama, comedy, there are tragedies, a wide range ...

Well, these kinds of things are classified from a different perspective. Just as we are learning the mathematical concept of "set", each set has its own conditions, the conditions we put the circle in.

Simple to see, this is not what the so-called net Ah? It's not consistent with the subject you're talking about. Don't worry ...

You said a movie he is a costume drama, he is not likely to be a love drama, A: It is possible, there is no possibility of foreign? It's possible.

For the same movie he may appear in many of these categories. From a sentence can be seen: a foreign ancient youth's beautiful love story, such a film, he will be in four categories inside.

The silk is connected, interlocking ...

In such a case, if a person remembers one of the properties of the movie, he can find what he wants to see; Similarly, spiders, he does not need to reach the goal is only through a road, all roads can be reached. This is not to make spiders very happy ...

So in building a website, the first thing we have to do is to think, thinking can be divided into several topics, whether there is a cross between the subject, exaggerated some say, we want to classify the things are not our separate categories, such a structure is more strength.

Web page Stereoscopic View:

1) home → article recommendation → inner page

2 home → articles → columns → pages

3 home → sitemap → section page → inner page

4 home → site Directory → inner page

5) Home →tag cloud→ Inner page

6 inside page → inner page navigation → Home

7 inside page → inside page

This is about the classification of content analysis, after analysis, our structure is basically a prospect ... Try to make every terminal page appear several times, increase his exposure opportunities. This kind of classification, whether it is the spider or our users, experience is very good, will feel without a great effort to complete his work.

This is the analysis of the content, 2nd, is the level of our website. The directory level of the site not too much, Google and Baidu for small sites crawl, is generally 3 layers, more than 3 layers, spiders may no longer crawl, do not crawl content, not to mention what may rank.

So in the design of the site, we try to make the site less level, to give spiders some convenient conditions, so that it can be easier to complete their work, and spiders themselves convenient for themselves? O (∩_∩) o ...

Http://www.bggoogle.cn/index.htm level Directory

Http://www.bggoogle.cn/xx/index.htm Level Two Catalog

Http://www.bggoogle.cn/xx/xx/index.htm Level Three Catalog

Http://www.bggoogle.cn/xx/xx/xx/index.htm Level Four Catalog

Take a look at this example can let everyone fully understand, the site hierarchy, if too deep, spiders are difficult to climb in, then we have done all the wasted effort.

Said here, the above mainly elaborated two points: first, the website content analysis, carries on the detailed classification to the content, lets each terminal page be able to find through many ways; second, is the website inside any one terminal page faces the level problem, as far as possible reduces the terminal page the level.

3rd, we begin to talk about the construction of the site's internal links.

Many early learning SEO people know, outside the chain for the site ranking is very important. But the number and stability of the chain are often difficult to grasp.

and a site within the chain is indeed we do as a webmaster can be fully controlled, the chain of the site to support the weight of the role is unmatched.

Below we begin to say the inner chain:

Inside the chain I think the most easy to explain the problem is Baidu Encyclopedia, is also the most easy to understand.

Baidu Encyclopedia, the so-called encyclopedia is, you in what kinetic energy to find, you do not understand any place, you can click on the noun at any time, after the word chain then his explanation ...

(Typical internal links)

This entry may be contained in many other pages, and the page containing this entry is the perfect support for the page rank or weight.

We do our own station is also the case, in your page if there is a relatively rare and related to your site words, then I suggest you find a link in the station with a relatively strong links to the page, can play an explanatory role to him; First of all, this is an effective help for the viewer to enhance the user experience And for spiders, he will go through the entrance to another page, to increase the number of pages included in the multi-channel sex. "In addition, if the page was copied to other pages, and did not remove the link, but also to their own site to increase the chain, bring traffic."

These 2.1 is called the user experience degree, one is called the search engine experience degree, this can achieve one: Hello, I good, everybody good win the situation.

Here, in fact, it also played down the concept of SEO itself, if you have considered the psychological process of everyone here, so that everyone got a good experience, that everyone will remember your station, natural, this is also a search engine to do the work.

Search engine's purpose is: in the vast number of Internet users can provide his customers the most useful information to achieve his own value. If you use a search engine to find out things that are with the information you want to out words, there is no doubt that this search engine has no foothold.

Oh, pull far, in short, is to do our website in line with the way people think, reflect human nature, human culture ...

To sum up, the first: the main is to allow the site content between the links as much as possible, is the structure of the site three-dimensional. 2nd: Simplify the Web site hierarchy, so that the structure of the site flattened, increase the search crawler crawl opportunities and possibilities.

To supplement the negligence of lectures by citing "indulgence":

The website structure that the group owner says is traditional meaning.

<h1> Themes </h1> <h2> subtopics </h2> <h3> sub-topic </h3> I think the site code structure is good for spiders crawling, To do the keywords in the chain is best related to the theme of the website words.

This is important for website optimization

Third, to make the necessary external links to the site (for and small sites, in doing well within the chain, should also pay attention to the site of the chain, Mr. Jiang Wen once alone in the chain on a site search engine to do a very good job, I think to his kind of internal chain to control the degree of the person is not much, we still have to pay attention to the chain bar. As we all know, the site itself is based on good circumstances, the same category of sites we can compete only external links

The Foundation: The website's structure, the website's internal link, the code simplification, the website original content

Outside the chain, is that we do the site, there is no way to control, only through the aspects of efforts

In doing the chain, we should pay attention to several aspects

First, the chain is expensive in the fine, not completely rely on the amount to support the

Second, the effectiveness of the chain, and sometimes look at others to add a link, but in fact this link is not used.

This I would like to say a little: if the link behind the Add, nofollow such a statement, then the link does not work, indicating that the meaning is not the original site

Let me say, the way to increase the outer chain

One, submit the website directory station

1th, submit the URL directory (in this, the most classic is: DomZ directory)

Add this directory is more difficult, this site directory is very authoritative, so add in relatively difficult, generally one months a process, in the application, should pay more attention to your mailbox, always pay attention to it! In fact, in addition to this authoritative Web site directory, there are a number of web directory. For example, there are 265 and so on, such resources will be summed up more.

2nd, Reciprocal link exchange

First, we're going to collect sites that are useful to you, then store them up, then make a plan, put the collection to the site into a table, and then plan to talk about a few links a day, and then talk about the skills, for rhetoric, to win the link to collect these sites, Note a few things:

(a) links with peers

For the major search engines, for the relevance of the chain is very favored, strong links, than unrelated links, the weight is many times higher

(b) With the high PR value of the site to do the link

High PR of the station means that the weight is relatively high, and high PR site links to and improve the site's PR is very meaningful for you to continue to find links to provide capital

(iii) links to frequently updated websites

Often updated site, spiders often to crawl, spiders crawl The updated page, you can crawl to our page

(iv) Quality is more important than quantity. It's the correlation, not the amount.

(v) The addition of links. Follow the step-by-step process. Don't loose fishing, remember to do, think not to do. That's not good. After swapping the links, we should mainly monitor and control to include, see To do link website is punished or may be punished to do the link must be the text form, and this text must be related to your website theme, and you want to push the main keyword consistent, check whether there are nofollow Statement。

It says two points to add a chain of methods: one, submitted to the URL directory two, reciprocal link exchange

Considerations for exchanging link exchanges

3rd: high-quality articles, also known as soft, write soft text, content to be able to arouse the interest of readers. Then published to the relevant strong, high weight of the site to go.

When writing a soft text, to bring their own site links, but I would like to declare a point, with links do not add too much bone, not naked. Post can not be a word inside add 4, 5 links, such a consequence is to be deleted by the administrator.

This high-quality soft paper on the increase in the chain, particularly helpful, especially your literary talent, then your article will be repeatedly turned to pick, each time you can bring links.

4th, submit to the news source. Write your site's articles on the news source site, or write a section. Then submit to the news source service provider (you can think of Baidu News)

5th: Good at helping others. Help those friends solve some of their problems.

6th: Get links from websites with high weights such as:. edu. org.

The education website and the Commonweal organization station usually have the relatively high weight.

A link to the seven, Forum and blog. Find a forum post, find a blog to do the sofa, the effect will be better

VIII, submit to the social bookmarking website. Now have a lot of Web site favorites (Baidu collection and QQ bookmarks are good, as well as the odd Tiger experience)

For example, Google's favorites, on Google's toolbar, easy to use, he has a role in SEO.

Four, real-time to add original articles to the site, so that the site has vitality (SEO industry has said: Original is the soul of the site) in other words, the search engine is most interested in the internet there is a new thing, if there is no original, the other meaning is not big.

Operational adjustment to the Web site architecture (the so-called operability, refers to the structure of the adjustment can not affect the performance of the search engine)

For example: Sina's homepage is a table architecture, Sina of course know div useful to the site, but did not refactor. There is a reason for this, the site's turbulence on the search engine to become a disadvantage. However, Sina's new additions are also available on the page, div architecture, which is what I want to say about the operability of refactoring. The site will be added to the page, we can do in advance.

VI, reduce the use of falsh animation, reduce the size of the background picture, increase the appearance of the site text