The domestic economy is slowing down, without hitting entrepreneurial zeal in the smartphone sector

Despite the slowdown in the domestic economy, this clearly does not hit the smartphone sector entrepreneurial enthusiasm. April 23, mobile phone industry celebrity Liu in Beijing issued a new smartphone brand "a plus mobile phone", announced a direct attack on the U.S. market. This is distinct from the traditional strategy of capturing emerging markets and then capturing the European and American markets. The industry believes that a mobile phone overseas strategy self-confidence and risk is very high.

Service team accounts for 1/3 employees

According to the introduction, a plus mobile phones using 5.5-inch 1080p display, Gaotong 8974AC processor, 3GB memory, 500/13 million megapixel dual-camera, built-in 3100 ma battery. Although the configuration is not low, but claiming to love Muji and Uniqlo style Liu said that design is the most important part of smartphones, a mobile phone determined to do the phone in the Muji, rather than to heap hardware. He also made it clear that a mobile phone would not be a "thousand-dollar" model, because the price of the product could not meet its own requirements.

According to a mobile service team leader, a mobile phone customers will be able to enjoy the "one-hour response, 48 hours to resolve the hardware problem" service. To this end, the current service team accounted for a total number of mobile phone company staff One-third. Liu said that a service team to reach the "Apple-grade" service, and even plans to dig from the Apple Store customer service personnel.

Enter the U.S. market directly

According to the reporter understand, after the domestic release, April 29, a plus will be issued in the United States for overseas markets. Liu the overseas market into three regions, North America, the European market, and the developed Asian markets, of which the North American market was chosen as the focus of development.

This is clearly contrary to the traditional practice of domestic manufacturers. Domestic manufacturers tend to take a firm footing in emerging markets and seek to enter overseas. Why is a mobile phone directly to the United States as the first overseas target market? "To be a globally respected brand. Overseas is a very big opportunity. Liu said the United States is the easiest place to form Word-of-mouth compared to other regions. It's easy to do sales in India, but that's not internationalization, and "It's up to the Americans to talk about the global market."

However, observers in the industry believe that the direct attack on the U.S. market is extremely risky. Overseas experienced Liu also said that the foreign environment is very complex, can only step by step to try, and then based on user feedback to decide how to do.