The Dragon Media Bookstore closes, makes her ugly.

Yesterday, in the domestic book Circle of well-known Dragon Media bookstore announced that the end of December this year will officially closed. In the recent period, the news of the closure of the physical bookstore has aroused readers ' attention again, and the network electricity trader has been regarded as one of the "killers" of the entity bookstore. Dragon Media Bookstore founder Xu Zhiming, but also the famous online bookstore "Fast Schoolbag" founder, he chose to abandon the physical bookstore, so that this is a sad event do not have some worth thinking about.

Dragon Media Bookstore was founded in 1995, its predecessor is located in the Xuanwu Gate outside the street Tatsu Qiao Zhi entrance "Beijing Advertising bookstore", the bookstore is the first professional bookstore in China. 1997, the bookstore officially changed its name to the Media advertising culture bookstore, and successively in Shanghai, Xi ' An, Guangzhou, Nanjing, Chengdu and Other place added 6 stores, once became the largest and most influential advertising professional bookstore. In addition to operating the book retail business, the bookstore is also engaged in book publishing business, its plan to publish the "Dragon Medium advertising election book", has been published nearly hundred kinds.

and other physical bookstores due to difficult business and closed the door, Xu Zhiming explained, although the Dragon Media bookstore rent is unbearable, store turnover is declining, but not to the point of unsustainable. "The root cause of the bookstore closure is still my Gao Zhihong with the partners, our common aspiration has been to start in 2010, the E-commerce Enterprise fast schoolbag." "Xu Zhiming said that the operating entity bookstore is very cumbersome, need time and patience of the investment, and the steady development of the fast schoolbag, has made him unable to focus on the real bookstore business, slowly, the bookstore's operating quality is declining, which also caused a lot of customer dissatisfaction.

In Xu Zhiming's view, the Golden age of the Dragon Media bookstore was seven or eight years ago. In recent years, with the development of digital, the impact of online bookstore and rent pressure and other comprehensive factors, bookstore sales have been declining continuously. "We opened 7 stores at the most, but there are only 3 left," said the company. The turnover of these 3 stores is one-third of the bookstore's golden period. "At the same time, with the recent collapse of foreign advertising magazines and design magazines, the bookstore, which is the main business of selling foreign advertising and design magazine, has almost cut food and cooking." "Half of our previous sales were from foreign magazines. "Xu Zhiming said.

Compared with the real bookstore, the performance of the online bookstore has been on the rise. Xu Zhiming said: "The early school bag investment 10 million yuan, although the current is still in a losing phase, but the annual income is twice times growth." He believes that, compared to doing physical bookstores, engaged in E-commerce to make themselves more promising.

Xu Zhiming has long been concerned about the development of the physical bookstore, predicting the overall decline of the entity bookstore, and the trend will be unstoppable. However, the real turn to their bookstores and readers say good-bye, he still feel a little bit. In order to be more dignified farewell to the "lake", Xu Zhiming planned to launch a "farewell to the party-to become a day Dragon media shop Long" activities, inviting customers to the bookstore as "one day shop long." According to him, the activity will begin on August 1, and dozens of people are currently enrolled.

"Instead of letting a once-beautiful bookstore slowly become ugly, recession, and die, let her have a decent farewell." "Xu Zhiming's remark is particularly intriguing.