The excavation and analysis of the long tail keyword of the website

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In this increasingly fierce internet competition, SEO competition increasingly fierce era, hot keyword has no longer a place for a new site, then the face of the Internet's survival rules, we should use how to improve the flow of their site? In addition to constantly upgrading the target keyword, we should dig some of the key words? ? Let's talk about the mining and analysis of long tail keywords.

One, what is the long tail keyword

Long tail keyword refers to the target keyword is not a site, and a small number of search keywords can be understood as long tail keywords.

The characteristics of Long tail keywords

1, long tail keyword is very "long". Long tail keywords are generally composed of multiple words, or a phrase, and when users use shorter words without searching for the content of the user or the answer, it will increase the length of the keyword to find their own content or answer.

2, Long tail keyword search Volume small competition. Long Tail keyword search volume is very small, there may be only dozens of or more than 10 per day IP, or even a few IP is possible. But because the search volume is very small keywords, so the competition is very small. It will help us to improve the ranking of these keywords as soon as possible.

3, is strong to sex. The range of target keywords or popular keywords is fairly light, the long tail keyword has a strong pertinence, such as the target keyword "Accounting training" refers to a wide range, and "Chengdu Accounting Training" range is relatively small, and then for "Chengdu Accounting Training School" "Chengdu Summer Accounting Training School" And so on these keywords have very strong pertinence.

4, high conversion rate. Long Tail keyword has very strong pertinence, then also has very strong pertinence. For example, when users search "Chengdu Summer Training School" then first said that the customer is in Chengdu, but also want to participate in accounting training this summer. Long Tail keyword Although the search volume is small, but can fully reflect the strong will of customers.

5, long tail of the number of keywords, can be unlimited mining. We are talking about the site's target keyword is generally set to 2-4, but this is the limit on the number of keywords, then for long keywords we can according to different industries, through different performance, hobbies, uses, seasons and other comprehensive excavation, will get a lot of long tail keywords, And these long tail keywords can be for our website cumulative traffic.

Third, digging long keyword notes

1, mining long keywords should be related to your site content. Digging Long tail keyword we can not do as we wish, should be combined with the site's target keyword and the content of the site relevance, for the site long Tail keyword mining, otherwise a large number of uncorrelated long tail keyword mining may have a negative impact on the site.

2, mining long tail keyword must be the user may search keywords. Long Tail keyword Digging Bureau is not a random combination of words and phrases, we in mining these long tail keyword should as far as possible analysis whether has the user search and the demand. Instead of randomly composing words or creating new keywords at your own discretion.

3, to meet the needs of users. In the excavation of long tail keywords should pay attention to user needs, do a long tail keyword content construction, so as to seize the user and retain users, or the excavation of the long tail will be the key to our production of garbage.

Four, long tail keyword mining method

1, through the Baidu Index to obtain. We through Baidu Index can find a lot of keyword search volume is very small, then you can dig out these keywords through analysis, upgrade rankings.

2, through search engine related searches to obtain. We found that when we search for a keyword, search engine related search will present some related to this keyword but more than the key to the long keyword, the relevant search keywords appear search engine related search, it is a certain user use. Then we can analyze the relevant search to dig long tail keywords.

3, get through the auxiliary tool. We can get it through some assistive tools, such as keyword analysis tools. Also through a professional website access, such as: Chasing the word network, a great deal of data analysis to obtain a large number of long tail keywords.

4, obtained by statistical tools. We will find a lot of long tail keywords with a certain number of users search, and access to your site, then we can analyze these keywords, and improve the ranking of these keywords.

5, Baidu bidding keyword recommendation tool. If you participate in the Baidu bid or have the use of Baidu bid so you can through the Baidu Auction background keyword recommendation tool to obtain a large number of long tail keywords.

6, get the long tail keyword through the geographical extension. such as: www.***.com target keyword is "Chengdu Accounting Training" "Chengdu Accounting Training School" then his keyword has a certain length and positive, but we can be zoned mining, such as "Chengdu Wuhou Accounting Training", "Chengdu Chenghua District Accounting Training" and so on

7, Mining long tail keywords through season expansion. We can dig different long tail keywords through different seasons. such as "Chengdu Summer Accounting Training" "Chengdu Winter Accounting Training"

8, Mining long tail keywords through career extension method. We can dig up a lot of long tail keywords through different careers and different jobs. such as "How to lose weight" we can expand to "teachers how to Lose weight" "white-collar how to lose weight" "How to Lose weight Chef" and so on

9, through different sex digging long tail keyword. Different genders have different positive sex, then we can dig different keywords through these genders. such as "weight loss method" can be dug out "men lose Weight Method" "Women weight Loss Method" and so on

10, analyze the user's thinking habits. We need to analyze how users search for keywords when they have a strong need for content or a product. Then we will conclude that users often look for answers with these keywords "where", "Where to buy", "where can", "how", "how", "how", "How much" and so on. Then we can use these users ' search habits to dig long tail keywords.

11, through Baidu search list or Google Hot List analysis. Baidu Cloud list: http://top.baidu.com/Google Hot List: http://www.google.cn/rebang/

12, through the keyword query mining. such as "Chengdu Accounting Training School" can be dug out "Chengdu Accounting Training School How" "Chengdu Accounting Training School which home good" and so on.

13, analyze the user's search intention. Such as: The target keyword "Chengdu Accounting Training School" can be expanded out of "Chengdu which accounting training school best" "Chengdu which accounting training school cheapest" and so on

14, according to different product specific classification. such as "car" can be divided into "convertible car" and so on

15, according to different brand name for long tail keyword mining. such as "computer" can be dug out "Asus Computer" "Apple Computer" "Lenovo Computer" and so on

Five, long tail keyword effect analysis

1, the mentality is known to the site optimization is required time, if you are too anxious, and did not adjust the good mentality, to do some or more excessive or illegal operation and the existence of a lucky mind, it will be punished, and even implicated the entire site.

2, adhere to SEO is a need for a strategy and process accumulation, if you are in the process of "loneliness" then perhaps you do not see your keywords on the day of the ranking. Do not question whether you do have the effect, you should firmly believe that persistence is the effect.

3, the content quality, the long tail keyword excavation also pays attention to the content quality, if your content is from the Internet, but you have done above each work, you will ask why did not rank it. The reason is that you need to experience the content of your site.

4, have done the above work we should repeat these work every day, and then quietly waiting, waiting for the ranking, waiting for traffic.

Summary: Digging the secretary's tail keyword is a variety of ways, and we do these work to better meet the needs of users, so no matter what way you dig long tail keywords, you should do the content for these keywords, so as to meet user needs. Only in this way can promote and long-term stability of your site keyword ranking. Reprint please specify this article from http://www.358tuan.com