The film "Rehash" Fried Cold Spring Festival stall box office than last year down 20%

Andy Lau Gong Li after the Lantern Festival, the Spring Festival is nearing the end. During the Spring Festival "Rob Money" and entertainment of the public's many films, the box office seating has been basically scheduled, at least 3 of the box office over billion: "The strongest event", "the martial arts", "will love to the end", it seems that the film market is booming. However, data from the hospital line shows that, compared with the same period last year, the Chinese New Year holiday during the National box office overall decline 23%. Industry analysts believe that, except "Avatar" pulled high last year box office factors, this year's Spring Festival box office big Drop and the release of the film collective rehash, lack of originality also has a great relationship.　　In fact, cold not only appears on the New Year's Eve, but will continue to appear in the film season. Phenomenon: Cold occupy the Market box office 20% in the late Saturday, "will love to the end" (referred to as "Love") director Zhang Bai appeared in the new Dong ' an cinema, interactive with the audience, for the film's box office publicity. And two days ago, the Lantern Festival, just held an billion celebration meeting. Such a frequent publicity, just can explain the Chinese New year during the film market competition intensity. The Spring Festival seven days long vacation, successively has "the strongest happiness Thing", "The Mysterious hero Companion", "the martial arts to be rumored", "I Know the Woman Heart", "The Green Hornet", "will love" and so on many films successively to release, among them, after four parts are the remake. "The martial Arts" and "Love" are all remake from the same name TV series, also are the original class of the TV series; "I Know Woman Heart" remake from Gibson starring Hollywood movie, find Gong Li and Andy Lau's Starlight Portfolio starring; "Green Hornet" is Jay Chou's Hollywood debut, The story is a remake of Bruce Lee has played the same name works, "The strongest happiness" type between the remake and sequel, is the Hong Kong-produced brand "Happy event series" another extension. Although it has nothing to do with the remake, it brings together the elements of "martial arts movie" + "Hollywood Superhero" + "Hong Kong style comedy" and makes a "platter meteorological companion". This "Six Golden Flower" sparkling Spring Festival, the surface of the record is impressive, of which 3 are over billion. But the line of data shows that the Chinese New Year holiday during the National film total box-office decline 23% than last year. Beijing Studio Line deputy general manager Gao analysis that, except "Avatar" pull high last spring Festival box office factors, this year's Spring Festival box office, and the release of the film collective rehash, lack of original also has a great relationship.　　To "Wulin rumored" and other 3 of billions of films for example, are the first week of High box office, Word-of-mouth is not good, so the stamina is insufficient. Analysis: Film side quick success one-time throughout the spring festival during the film "cold", have a common feature: Bad Word-of-mouth. The film side must be justified: You see online comments are "blown up", how can I say that my film reputation is poor. It's easy to hire a network, but a real audience will vote with money. According to Gao, the film's first week at the box office by the publicity and star effect, the stamina is bound to rely on Word-of-mouth. In the Annual movie box office 10 billion, the single piece of the box office is too billion today, the first week box office tens of millions of is very normal things. If it is aGood movies, the next few weeks the box office must be poor. "Let Bullets fly" from mid-December until the Spring Festival, the final total box office more than 700 million, refreshing the Chinese film box-office record.　　and "Martial arts" and several films, such as The case is: the box office over billion to stop before, propaganda again "to force" also useless. Why do Spring Festival stalls have so many "cold"? Gao analysis that this has a great relationship with the movie investor's mentality of quick success. "Copying success is far easier than making it original!" Gao said the investor who had a remake of a TV show told him frankly that if the original work was done, 10 rounds of publicity would not be known, but a remake would be widely known only for a round of propaganda. "The success of replication is understandable, but it depends on timing and on the quality of the remake and sequel." The quality of the Hollywood Terminator series, for example, is good. "On the other hand, the simplicity of replication success will allow more film investors to focus their money on this" make money "approach, rather than to invest in the painstaking and laborious original works. "The reputation of continuous remake is bad, which leads to the serious overdraft of the credibility of the original works, which is very dangerous." "In fact, investors and creators are well aware of the consequences of this credit overdraft--a remake can be two or three."　　"Martial arts," the Propaganda party director made clear that the film version of "martial arts" is one-time, there will be no sequel. Continuation: The director has to fry the money the road is very dangerous successful works can be copied, copied works may not be successful. Yu's comeback, but also in the 80 's classic film "Lushan Love" remake version-"Lushan Love 2010", investment 10 million, the final box office only 1.5 million, investors a big loss. However, throughout the 2010, "Lushan Love 2010" Such a failure case is only a case, most of the remake or sequel, have more or less to make money, and no exception to the original word of mouth. Film investors clearly ignore the risk, the money into the vigorous "rehash" career. Under this kind of money-making demonstration effect, this year movie market's "cold" will be more. There are more and more big-name directors to join the ranks of "rehash". "Ye asked" director propelled letter, on the remake of Tsui Hark fallacy "Qian female ghosts." Compared with the original starring Leslie Cheung and Joey, the Liu + Yu Shaoqun Group is more like a TV drama team. Yip had to change the character relationship, let Xiaoqian and Koo version of Yin Tangled Up, fallacy was remake, Tsui Hark himself also lonely, remake his "New Dragon Inn", renamed "Longmen Flying a".　　Fortunately, the film using 3D technology shooting, the cast is no more than "New Longmen Inn" weak, like "rehash" Riga valuable ingredients, at least sincerity is some, good all see Tsui Hark's craft how. The enthusiastic enthusiasm of the film investors for the remake of the GAO reminds him of the end of the golden decade of Hong Kong cinema. When a comedy made money, we all swarm into comedy;It's a big sale, and then there are 10 of them. After this madness, the Hong Kong film market crash.　　Gao that the mainland market is not yet so dangerous, but filmmakers should be vigilant, should be self-discipline. Morning News reporter Yang Lianjie