The five puzzles caused by the acquisition of business-to-business websites

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Background: The b2b168.com has recently acquired China's largest procurement information provider-----------the purchasing network of the company. The Purchasing network (cg160.com) is one of the most powerful business-to-business websites in China. The procurement Network is committed to providing high quality customers for small and medium sized enterprises (looking for buyers, looking for sellers), since its inception in 2003, the website has millions of enterprises to provide free consultation and product promotion services, at the same time for tens of thousands of enterprises to provide professional buyers information services.

Behind any economic phenomenon, there is a constant ancient immutable law-profit maximization. In the era of electronic commerce, in order to maximize profits, business-to-business websites should integrate resources within and outside the industry, make the best use of the resources in the whole society, and obtain the maximum social and economic benefits, which is a very important strategic problem. In the process of E-commerce market demand is gradually maturing, business-to-business e-commerce services are facing new development opportunities, all resources network at this time to buy China's largest procurement information website--------------------------the procurement network, just look beautiful, or can

Puzzle One: is 1 plus 1 equal to 2?

From a macro point of view, the most attention is undoubtedly the Web site and the integration of the benefits generated. In the economic circle, there is never a 1 plus 1 equals 2. So we have reason to have unlimited expectations for the construction of such two domestic top-level business-to-business websites.

Confusion two: Customer churn Vs. Customer aggregation?

There are nearly 1.6 million registered members of the network and the purchasing network. 1.6 million members for any E-commerce site in the country, is not a small number. After the integration, a big problem is how to effectively maintain the participation of these members or further enhance the original members of the active degree. From the member's point of view, A sense of discomfort with the new merger system? I think there are other experiences that will be widely available. How to guide members more effectively, so that they can more easily and freely carry out online trade, is worthy of deep thinking of managers.

Puzzle Three: Enterprise characteristics Vs. Management specification?

For two companies, each has its own characteristics. After integration, the initial stage will undoubtedly face management problems. Whether the 1+1 mentioned above is greater than 2 depends largely on whether the two internal staff can get along with each other, and whether they can establish a better and more perfect management mechanism.

Puzzle Four: Unified product Vs. Product mix?

Similarly, the integration of the two sites, more than the product. The choice of more members, is good for members, but also bad. Will it take a look at the eye? Is it a unified image? is the unified product style? Or is it just a blunt combination of the original product? These must be considered. From the current situation, the procurement network is more inclined to purchase information and 25058.html "> Enterprise Construction Station." As the first website of China's purchasing information, Adriano Procurement Network is very helpful to all the resources in data collection and decision-making. If the acquisition is successful, all the resources will not only add a business bright spot, at the same time to their own strategic formulation and directional development also has a great role in promoting.

Puzzle Five: Resource integration Vs. Resources idle?

Another important question is how to fully and effectively integrate the use of the original two Web site resources equipment, rather than laissez-faire, so that the original enterprise resources idle.

Perhaps too much worry is superfluous. Business-to-business Market Big Cake Fragrance overflowing, the business-to-business industry surging, who can integrate industry resources, who can deeply service customers, who can create more effective business model and network platform, who can share the sweetness of the golden cake. Whether it succeeds or fails, All Resources Network acquisition and integration of the procurement network is undoubtedly in the Internet industry resource integration took a big step! Whether the resources network can take this as an opportunity for domestic e-commerce development to make greater contributions, let us wait and see!

Author: jerryking