The content of the website is still king

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The network popular such a word: "Content for the king, outside the chain for the Emperor", I believe that everyone will not be unfamiliar! In my understanding, the content here can be video, can be pictures, can be sound, but more are refers to the soft text (article). It is also enough to see how important soft text is to a website.

Soft wen, what is soft?

You may be looking at a lot of books or on the web. The definition of soft text is this: soft text is relative to hard advertising, by the company's marketing planners or advertising agencies responsible for writing the "text ads." But I think that everything to advertise or sell products for the purpose of the article can be called soft text.

I think: the core of the site is content, and the content of the soul is the article. And here the article is more soft wen, in my another article "Brief Introduction SEO New people three misunderstandings and solutions" inside mentioned: the content of the site is fodder, SEO is weapons. The operation of a Web site is similar to the war, the soldiers did not move, fodder first. is to design the site before, it is necessary to plan the theme of the site, layout, as well as planning the content of the site, the site should put what content to attract users, in order to help users. As in war, before the war to put the fodder in place, design tactics, the use of what Matrix, where to play ambush; Chess is also very similar to each step to think about how to go next, the same can not be too hasty, quick success.

The article is the soul of the entire site, the value of the site's survival. Search engines Show your site information in front of the search results page, not depending on how much you have outside the chain, or how well your optimization skills are doing. You see, any long-term occupation of the search engine site, are the content of the site can really meet the needs of users, but also can constantly improve the user's ideas, has been recognized by users, formed a certain degree of visibility and viscosity. For example, some tourism sites, hotel booking website, there are SEO industry search outside, net Union, webmaster A5, webmaster Home and so on. And it's important that the search engine thinks your website content can satisfy its customers, it also needs to provide a good user experience to its customers, otherwise, no one will use it again, but would choose another search engine.

Users often patronize your site because he feels that your site content has a certain value to him, to get the information he needs, but when your site content is no longer what users need, then users will also mercilessly abandon your site. Soft is the grain and fodder, this soft text is the entire website drive.

Now a lot of corporate Web sites, updated articles are in the News center plate, update is not the structure of the product features, is the principle of work, is not a matter of note, is the operation method. These are not necessarily users of interest. Imagine what it would be like if you were that user. We have to put ourselves in the user's perspective to think about the content of the site, users may have been very understanding of this product, he would like to know the price, after the sale, the specific parameters of the comparison ... Users may not understand your product, then you need to tell him what your product can do for him, bring what benefits and convenience, save how much labor, bring him how much value ... But he was disappointed to shut down your website and continue to search for the search engine.

The content of the site is still king, do not blindly to the site users do not need information. Like a pond, often fresh water to come in, often to the bottom of the silt clean up, dig deeper.

If the site is a fish pond, you want to keep enough of the fishes in the big, then your fish pond water will be deep enough.

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