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Although the concept of web2.0 is outdated, Web2.0 's career continues.
The massive rise of the video site was after the web2.0 concept was presented, so if the video site does not follow the web2.0 of the development of ideas, it will be a backward, and even the possibility of being eliminated, as now can not copy out of the same Sina, the reason contains not only the opportunity, more important is the model. China's Internet development today, we have a profound experience of several key words: interaction, sharing, personality.
Tudou as the first batch of video web site, the user experience of its products has been achieved a considerable height, peer exchange in the horizon is also often praised. Tudou has such a high viscosity, one of the important reasons is a deep understanding of the essence of web2.0: User participation in which users produce content.
As one of the most rapidly developing video websites, Youku has a surpasses trend But Youku's understanding of web2.0 is broader: News video content to add to the audience is no doubt to the audience to pass the serious TV media a heavy blow, but also rely on endless series to cheat some boring audience tears of sympathy; second, the user upload content also carried out a series of personalized guidance, not to turn over the singing, Dance, funny and so on too much entanglement, so that its content richer, thereby increasing the user's enthusiasm for participation.
As a network video sharing platform, can let more people take the initiative to share their individuality, even if it is half of success, then need to do is how to form a group with the same interests, and further improve stickiness. From the program architecture, you may wish to try more on Digg and wiki. From the website operation can also be questions and answers, Solitaire and other traditional play to join in.
In short, the video site needs to web2.0, to web2.0 must mobilize the enthusiasm of the Pats. Since the video site has not yet "advertising time", but also look forward to the "3G era", so it is better to play together now.