The status of SEO in medical industry

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The medical industry is a relatively prosperous SEO industry, but also Baidu more concerned about the industry, after all, the medical industry is the main source of Baidu bidding. The industry, which represents cash in the medical profession, is by no means excessive. But the medical profession also has the unique characteristics of the medical profession. Especially at the end of August, Baidu algorithm update, the medical industry is very big blow. Let's look at what the medical profession is all about now after the algorithm is updated.

Search Home Hospital independent station percentage reduction

This is the end of August, the results of the updated, many hospital website keywords have been reduced to dozens of, hundreds of thousands. And the top ten, originally is the high weight of the hospital site, is not now, independent hospital site accounted for half of the large medical web site accounted for half of the page. In particular, some hospital sites, although the site did not give K, the simple right to drop, now even search hospital names are ranked dozens of outside.

Baidu bid More important

This should be a result of course. Ranking reduced, in order to make up for the flow of water shortage, only more traffic to take refuge in Baidu bidding body. In particular, a lot of the original did not do bidding, removed the flow of SEO, consulting volume of a straight line, in order to ease performance, will also choose to test the water Baidu bidding. However, a large number of competitive bidding, for everyone is not good, competition to fierce, will only let investment and income towards a balanced state. Therefore, Baidu bidding is important, indispensable, but gradually become not the main way of profit.

Many hospitals are starting to rely on large websites

This has only recently developed. The site has been down the right, and from the recent several updates can be seen, large sites are basically unaffected. And if you choose to redo the station, this cycle is generally too long, but also can not avoid will be again by Baidu's right to fall. So many hospitals have chosen to rely on a large site, according to the weight of large sites to pass, you can quickly get a good ranking. In fact, this is also a good way.

Most hospitals are strengthening external information

In the website internal information ranking gradually lowered now. Many patients rely on information from outside websites to access hospital information. In particular, the above mentioned even hospital name search can not find, this time are relying on external sites, such as good doctors, such as the weight of large medical sites, general can put the hospital information to the first place, so as to avoid more users lost. Most hospitals are also moving away from relying on websites alone, building a variety of large blogging microblogs and so on to build more positions. Originally more dependent on the station to do long tail keyword, now more rely on the weight of the information network to create long tail keywords.

Strengthen the maintenance of Word-of-mouth marketing

Question-and-answer type website has been in the right to Baidu, especially in the medical profession also has a lot of professional question and answer system. These are ranked with Word-of-mouth marketing a good platform. Of course, each hospital will always pay more attention to this, especially in the update, the question and answer system also presents more rankings. Everybody basically strengthens this kind of marketing way.

Search engines will not never change, no matter how it updates, the site is still to operate, the company is still profitable. The most important thing is how to find new ways to challenge.

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