The survival rule of search engine natural ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Survival of the fittest. This seems to be no matter what industry on the law of Snake Balm, where the search engine natural ranking of the survival of the law is not the same as the law of the snake?

So let's start with the meaning of natural rankings in search engines. Familiar with the search market and site optimization are aware that the search engine home rankings for a business, especially want to be on the internet to emerge from the huge role of enterprises. The high ranking of corporate websites also means that the temporary high exposure rate, the user's high search rate, CTR, browse rate, high ranking also temporarily high flow. These reasons should be enough to allow a lot of sites in order to let their own site in their own industry search natural rankings to chat several home page location and fierce competition.

Internet industry has always been the first names to eat the big head, the rest of the residual root leftovers of the unspoken rules, just past the double 11, Alibaba Hao take 19.1 billion, a profound to all the electrical business on a lively lesson. What about the search engine's natural ranking of the top names should also be the continuation of this Internet header rule?

If you follow this unspoken rule, the header site should be a highly platform, high resource, high business model, it seems to create a perfect site. If you follow this logic search engine's natural ranking should continue the above mentioned unspoken rules. But the reality is that the search engine's natural ranking is just a temporary site ranking, say truth now search engine under the natural rankings of the site, especially the homepage on the site can be said that there is no first name unspoken rules of the domineering, so that the home page ranked under the other site of a snatch advertising benefits, brand benefits of a huge opportunity.

Let's first restore the user to use a search engine process: The user defines their own search keywords, with search engine search box, get the search engine feedback to the user on the user search keywords of a natural ranking of the search results list page. Users will first scan the natural rankings under the first location of the site, if the title and description of the site can be a good match for the user's search keywords, which users will point to open the Web site link, and then if the open page can solve the user search keyword intent, It will give the site an effective flow and further the conversion rate, to the site's brand, add points for the website brand Word-of-mouth legend laid the groundwork.

But the reality is above the user a search link is interlocking, in the present website basically rarely can do this, this also broke the first names latent rules of existence. What about the other rankings on the home page? How to compete for the cake that can't be eaten?

Cattle fish This definition of a successful website: SEO improvement + Site Web usability + website Timing Promotion = Site success.

1, SEO Improvement

SEO improvements We have here defined is to make the site better by the search engine recognition, from the site's structure, the site's keyword layout, spiders crawl convenience, the site's basic elements (domain name, space, server, procedures) of the improvement, these should be the site to the good aspects of the move, on the contrary, Too much persistence and the depth of the site SEO, perhaps temporarily effective, with the search engine algorithm changes and updates, this obsession will often become the site to create high rankings, brand bonus points drag.

2. Web Usability of Web site

Web usability of a Web site is actually the site you can have how much of the merchandise available to those through the keyword search links to your site's users, this product we can understand the site's information, Web services, web site information, website products and so on, The ability to get the user's keyword search out of the way means that the site has very high quality web availability.

Some common ways to help improve web usability are

1 Improve the website's information clues, improve the content of the site to find;

2 on the Site content page to provide links to related links to increase the user's active participation;

3 improve the classification structure of website content;

4 Improve the content of the Web site can be read, while allowing the title to more accurately reflect the content;

5 The use of symbolic lists and serial numbers to improve the content of the Web page can be read;

3, the opportunity to promote the site

The opportunity to promote the site should be with the site changes began to do, many sites are generally even the most basic is not mature began to wantonly spread, where even attracted a lot of external browsing volume, will also want to come, disappointment and return. These rampant promotion wasted a lot of human and financial resources, the initial promotion of the website should be in the site continuous improvement and content increase on the need to order gradually.

When the site's own construction is basically mature, daily independent browsing volume to reach a short term goal is the best time to increase the intensity of the site, if the funds allow the case, some search advertising and website advertising is still necessary, because some promotional effects do not spend money is not to achieve the effect of Natural Promotion + Unnatural promotion is now the best combination of Internet enterprises to promote on the network.

Baidu in the previous period of high-profile hit the sale link, in fact, is an unnatural promotion, this is a market demand efficiency decision. A lot of site level of the site every day or as always the continuation of this unnatural promotion, Baidu has repeatedly hit the link to sell and so unnatural promotion, but they are in the absorption should belong to Baidu that piece of cake.

In short, search engine natural ranking of survival rules need each site webmaster to fight for themselves, perhaps SEO improvement + site Web Usability + Site opportunity to promote = The successful model of the site can 100% solve each site in the search for natural ranking after the survival problem, but to create a Web site availability, Search availability is the bounden duty of every webmaster.

This article by the Cattle Small fish Http://blog.sina.com.cn/1976xiaoyu released, welcome reprint, Reprint please indicate the source

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