The future of electricity dealers is in women.

The Wise Jew has a saying: "Either make a ' eat ' money or earn ' her ' money." "The Smartest man in the world has already pointed out two of the easiest ways to make money in human history," he said. "Eat" has long been a global economic way, and "she" as women in the global status of the changes gradually become the new economic growth point.

Research reports on women are also on the rise, both in the previous report by Chinese women in Baidu, or by EIU, a British economist think tank, and a survey of women online in Asia, which seems to be a fact that cannot be overlooked: women have changed! A more independent, richer and more discursive "she" Is becoming a "ruthless role" in our lives. For electric dealers, the findings are likely to change the electrical quotient, as vertical dealers, which gather large numbers of female consumers, are likely to stand out in future competition. Don't believe it? Let's take a look at what the Economist has said about the emerging Asian women's online power.

A word: money, power, love online shopping

If the former is a man's world, then with the advent of the "Women money" era, Asian new women are more and more rich. Women in the "Women's money Age" are financially independent and confident: 43% of women are in business positions, 48% have their own credit cards, 67% have their own bank accounts, 83% contribute to family income, and 15% are partner net purchases, according to the report. The rise of the "feminist power" also indicates that women have a more powerful voice in the use of household spending: "she" to buy clothing, cosmetics, the right to speak for 88%, the purchase of household items 85%, leisure tourism 84%, maternal and child products 69%. "Goddess consumption" of the rise, indicating that "she" love her family, more dote on their own, happy for the "beautiful" to pay: 62% of women interviewed for their own online shopping, while 41% for their families online shopping, 63% at least online every day "stroll" once.

This series of data shows that the development of the electricity quotient, has spawned the market subdivision. With the advancement of Women's economic and social status, the consumption and economic forces that surround women also show unique economic phenomena. From the industry point of view, the female-generated "her economic" demand has changed the new electronic business settings, but also to the actual sales have a greater impact. Some insiders point out that "her economy" will make important contributions to the future direction and O2O.

Stimulating addiction, female fragmented shopping features obvious

The traditional Asian women are reserved and selfless, and are busy for their families. And new Asian women are subverting their traditional perceptions. 63% of women surf the Internet at least once a day, 67% of women than their partner online to buy more, 48% feel that online shopping is her favorite pastime, 40% of women regularly with their girlfriends "online prodigal." and the Asian women "job elite" and "housekeeping expert" dual identity is: No matter work, work or even bed, they are everywhere, the heart of the online shopping. 78% home computers to buy, 70% at home with Mobile end to buy, 28% in the office with a computer to buy, 20% in the company to buy a mobile phone. With the development of mobile Internet, the powerful mobile end of a group of "late-buy bed", 28% of women, tend to the evening in bed online shopping.

It's not hard to see how exciting shopping, addictive shopping, and fragmented time shopping have become obvious features of women's shopping. Female consumers in the online shopping, often there is no clear idea of the purpose of the goods, they browse the shopping site in the process, may initially just casually stroll, but the end is always "full", almost all female consumers have had such feelings. Men, by contrast, are more targeted and less likely to be aroused by sudden urges. And when women online shopping once stimulated and addictive, it means that the online shopping is destined to become a "prodigal trip."

In the future, women will dominate the online shopping industry trend

What kind of electric quotient is worthy of love in a woman's eyes? The survey found that the top 3 factors of female online shopping attention are: Quality (83%), Price (83%), authentic (82%). In a report on China's first online special-sale industry published in July this year, it has been pointed out that the market-oriented cat, the traditional operator-oriented Beijing-east and the special-selling products will jointly form the three great business camps of China's modern electric quotient. In these three modes, the market, the traditional business-to-consumer are rich in commodity category, the normal sales characteristics, and the only product will be "online special selling" mode to "Select brand, depth discount, timed snapping, authentic guarantee" play.

From the Asian Women's research report, we can see that "her economy" is becoming an important part of the social economy. Domestic electric business focus on a lot of women's economy, only the first product will be put forward love "she", understand "she", is derived from their own large number of female data research and excavation. And the only product will focus on the special selling mode is also really better with the female network to buy a fancy "price, quality, authentic" "," select brand, Depth discount, limited-time snapping, authentic guarantee "from the initial guarantee to attract female consumers crazy admission, and when this experience extends to the mobile end, the fragmentation of time shopping characteristics are magnified. Because of this, only the quality of the women's membership reached 80%, creating more than 70% of the repurchase rate, contributing nearly 90% of sales.

Obviously, the arrival of "her time" and "her economy" show that women are becoming an important force to dominate the future development trend in the online shopping industry. If you want to meet her growing desire to purchase, you need to be in the user experience, product quality and mobile end of the constantly exerting force. It has become the leader of the electric business "her economy" through continuous mode innovation, improved consumption experience, and mining of women's large data. The famous American Electric dealer website Amazon CEO Bezos's famous saying, "The electric business research is not only the business, but also the psychology behind the business." "Once the women's shopping characteristics and demand," she "coming, will give a new climax of the electricity business what kind of catalyst role?" Let's wait and see!