The Gold kitchen cabinets and the music "women's Help Girl" thing

What do you do in the kitchen? Cooking？ Cooking? Washing dishes? Is there anything else? With so four girls, they are young, stylish, beautiful and aggressive, and their elegant kitchens are not just a place to satisfy their appetites, but a living room and chamber. Kitchen is the ideal place for them to focus on the concept of healthy living. This is the exclusive sponsorship of the gold kitchen cabinets, China's first long video web site music network original online drama "Women Help Girl". As the "Play King" of the 2012 homemade drama, the show's head of countless rings: A record 1 billion records, refresh China's network of homemade drama, the fastest breaking billion record, Baidu ranks among the "7th concern" sixth, won the 2012 micro-film Jin Yu Award "the most commercial Value Network series Gold Award"; Won the silver medal of the Chinese Classical Communication Tigers award, and recently won the "excellent case of the Year" award by the "Economic observer", a golden kitchen cabinet and music as "Woman Help Girl" became a hot topic in marketing circles, no two. Gold kitchen cabinets, music, "Women help girls", what is the cause of the causes they come together? The Harmony of brand and content China's kitchen cabinet market is gradually moving from a single price competition to brand competition. With 70 and a new generation of people to become the main housing market to buy people, kitchen cabinets brand began to think of this user group, especially in the home to play a decisive role in the young female group consumption habits, information channels and brand preferences, so as to adjust their communication strategy. 2012, the Gold Kitchen cabinet put forward the "Kitchen Life Center" brand concept, and actively promote a healthy lifestyle. The flat advertisement of the Gold Kitchen cabinet This annotation new brand idea: A young and beautiful woman to the table, to the kitchen floor for the training hall, at any time to make a variety of yoga movements, with "comfortable kitchen, smart life" of the advertising language, passed out is no longer a simple brand proposition, but also represents the female liberation of the traditional "dirty" The kitchen binds, enjoys the modern fashionable home life the real desire. and hard to match, the Gold Kitchen cabinet hope to be able to adopt a kind of young people in line with the aesthetic habits, and relatively soft and clever advertising way, will own brand image and brand concept "embellish things silently" to the target audience, and obtain their acceptance. Implantable marketing, the first consideration of the Gold kitchen cabinet model. Compared with the traditional film and television drama implantation cost is huge, the playback time is not confirmed, the broadcast cycle is short, the risk is high, the platform is uncertain, and so on, dapper and independent of the network of self-made drama apparently later in the home. and have "Le Vision manufacturing" This network video homemade first brand of music, with its consistent quality of the differentiated route, become a gold kitchen cabinet for online drama implantation marketing of the choice. Mention of the brand in the network, the operation of relatively immature norms of local enterprises, often only put forward the appearance of the requirements: The logo is bigger, revealing time longer ... The audience has been tired of the handsome men and women with a strong love when the sudden popping out of so-and-so credit card, as well as the muscular male car racing when the eye of such a big close-up. le-Vision in the implementation of the Gold kitchen cabinet"Women help Girl" case, from the beginning to completely break the simple rough type of brand implantation thinking, but strive to implement the "brand content", the pursuit of brand information and content of the perfect combination, recognition of the content of the leading position, and respect the development of the plot. Gold Kitchen Cabinet debut, is in the role of one of the leading actress-advertising company creative director Soso for customers-gold kitchen cabinet in charge of the Han Kun proposal, in the display of brand information, she concise and accurate emphasis on the concept of brand and ideas. Here is the first small climax of the play, because Soso play the slide information suddenly turned into its own sex photos and videos, the first episode to an abrupt halt, Italy, and eagerly look forward to the follow-up story of the audience although did not forget just implanted, but worry, after all, or the plot. Of course, this is just the beginning. Having seen the Han Kun of Soso, let the Gold kitchen cabinet become its client naturally, and the image of the good man Han Kun caring for his serious girlfriend is beginning to unfold gradually. After the four episodes, Han Kun and Soso's emotional development has been a start, the Gold Kitchen cabinet has become the most beautiful love story witness. If the plot to achieve harmony is the brand image of the interpretation and overstating, then the indispensable product implantation is to float the brand landing the best choice. Should adopt children, Ganvi, Xiangnaijin, Yun played four heroine feelings deep meaning thick story, many are in their common rented house, in this set kitchen, restaurant, living room in one living space, gold kitchen cabinet full range of products experience and use is natural. It is worth mentioning that these show few implanted traces of obvious, deliberately emphasized brand name and logo of the lens. Run the silent effect can also be asked, the premise is the brand side and the content of mutual understanding and seamless collaboration. In this case, the gold kitchen cabinets and music video have done. In addition, the film is also scattered interspersed with gold-box cabinets, posters and other elements. Music to the quality of the content to attract a large number of users, coupled with the implantation of the position of repeated exploration, implantation form of the combination of various methods of presentation, the ultimate realization of three-dimensional coverage, but not the ideal effect. The kitchen of "The Birth of the King" in 2012 is a kind of contradictory choice for most women. Indulging in the kitchen will no doubt isolate the social value of women, while away from the kitchen is confronted with family antagonism and the consciousness of motherhood can not be satisfied with the problem. "This is the" New kitchen Doctrine "manifesto on the official website of the Gold Kitchen cabinet, which strikes the heart of modern women in fashion. Gold kitchen cabinets Focus on the 25-40-Year-old main consumer, the choice of standards, is usually the image and advocate highly fit the spirit of their pursuit of the brand. With the 70 generation gradually becoming the main force in the housing market, the kitchen cabinet brand must keep up with these new consumers, especially in the home in the process of determining the role of women's interests and concerns. It is called a good beginning is half done. Le view that the brand, target consumer groups, script content and broadcast time to attract and cover the crowd to achieve a high degree of overlapis the reliable guarantee of the broadcast effect. Young and fashionable urban independent women, passionate life experience, sentimental love, emotional temptation and adherence, career struggle and betrayal ... Le see "Women help girl" thrown out of these topics, any one has to arouse the potential of the waves, because, these from the real life, from the attention of netizens too close to the point! Fashion, hot, direct, positive "is the content of the play tone, but also with the gold kitchen cabinets want to advocate the spirit of the same. Le see also decisively farewell to the domestic network of homemade drama small cost, low input, low level, less to promote the old routine, at all costs invited to join big. In addition to the four female stars, such as Ganvi, there are Siyan, Chen, Jiane, Chen Sicheng, Fong and other stars portrait out of the mirror, to create a sufficient fan effect and topic spread point, for "women help girls" earn enough popularity, but also for the gold kitchen cabinets brought a very high brand exposure opportunities. Entertainment integrated marketing, music as the early stage of the Magic weapon Seiko secret agents, star card suction people eyeball, just finished half of the work. Later promotion of publicity, decided the Gold kitchen cabinet, "Women help girl" explosive effect. The use of IMC Entertainment integrated marketing model-sunflower, integrated online promotion, user interaction, social communication, public relations, offline activities, outdoor hard wide and other multiple resources, for the Gold Kitchen cabinet "woman help Girl" spread stereo propaganda. Le vision not only for the play dedicated to the whole station of the gold resources such as home, focus map, hot spot recommended, but also invited the star in person to visit the video Network original entertainment interview program, joint brand in the core city north to wide range of outdoor advertising campaign, and in accordance with the big play marketing in the way the steps to organize the launch of the Conference, the creator thank you, The seamless docking and deep integration of the six major communication sections makes the topic of "Women's help and girls" spread on the social media, and each of the stars in the show is covered by Tens fans, and continuous interaction makes the play a long time after the release. Plowing, the end of the return. Research data show that "women help girls" of the main audience age 26-39 years old, of which women accounted for more than 55%, the main viewing area concentrated in coastal economically developed cities, the perfect gold Kitchen cabinet brand promotion of the expected. Advertising data also Bright eyes: More than 440 million times the brand exposure, Baidu Index as high as 120000, micro-blog discussion over millions, Taobao and other E-commerce platform even emerged a large number of the same name derivative products. The latest news, music vision produced by the original network drama "Women Help Girl" the second quarter was officially launched in July this year, Ganvi, Xiangnaijin will continue to play, and Xiaolu will join the portrait, and Ganvi together as a producer. Perhaps, the Gold Kitchen ark and "Woman Help Girl" more wonderful story, is about to unfold.