The Great Leap Forward, the wailing and hope of Chinese electric dealers

"Alibaba's goal is to help China to enter the era of large-scale on-demand production and user-independent innovation, we will swallow the entire Chinese supply chain, it will no longer just a shopping tool, but will become the core of the economy!" ”

Zeng Ming, Alibaba's chief strategist, when it comes to the prospect of China's e-commerce, ambition, ambitious, like a domineering big dictator, ugly but let the people pay homage, of course, Zeng said such words are strong enough, Alibaba has been China's E-commerce leader in the field, 75% Transactions are not open to Taobao (Consumer-to-consumer) and the Cat (two) platform, as of June, Alibaba three quarters of revenue reached 2.9 billion U.S. dollars, the same period of profit growth of twice times, To reach 730 million dollars, the only embarrassment is Zeng's vision is a bit too far away, directly skipped the Chinese electric business of a aihongbianye, in fact, 90% of the electric business did not make the first bucket of gold, the hoarse scream can only brush the existence of a feeling, one morning after the death, to prove that they have been

Now, China's electricity business accounted for the entire retail market 5% of the share, with the United States, the potential is even better, but China's electric dealers have not fully grasp the pulse of this field, a vibrant industry leng let saliva, price war strangled neck. Want to let this industry really healthy development, the electric business wants not only Shan ambition, must have the stable solid mentality, the great leap forward pattern has not had the successful case!

Double 11, the disguise of the Chinese electric business

Singles Day is drifting away, and the popular discussion around the Double 11 shopping festival continues, the climax of a wave of this wave, 50 percent discount to the National people flocked, lively degree in the network outlined a beautiful "qingming on the river map", but a bustling, prosperous under the spirit of the hidden unavoidable embarrassment, regret, abuse, complaints, Shopkeepers fight and kill the red eye of the price war, let this piece of prosperity appears very discordant. Artificially stacked a shopping frenzy, leaving behind the legendary figures in history and a lump of the short-term unresolved sequelae!

According to relevant data, only November 11, Alibaba online platform's turnover reached 19.1 billion yuan, almost beyond the retail history of any staggering figures, and Jingdong Mall, Dangdang, Amazon China, Suning and other electric dealers also with the wave of Singles Day to refresh their own sales records, While people are paying homage to the sales performance, China's electric dealers have been embarrassed by the embarrassment: Shopping Day trading volume from the early morning of 11th, the first test is the network server processing capacity, Taobao snapped up the first hour of the start to receive orders 5.98 million, Alipay immediately on the verge of collapse ; The teeth have been strong. System problems, then issue an endless number of shipments, due to large orders, far larger than the operation of the shop and express delivery of the carrying capacity, inventory goods, businesses do not ache does not itch apology; Express burst warehouse, shippers collectively demand a rise in wages, some real-time merchandise even one months before delivery, Let consumers complain; In addition, the Double 11 shopping festival also broke out in the inventory, price, vouchers and the terms of the Overlord and other disharmony factors, let the shopping festival during the surge in the flow of the emission of thick copper stink!

Singles Day is an age, it is China's electric business history of the Great Leap Forward, this artificial peak on the whole will bring some benefits to consumers, at the same time will let the cat, Jing Dong, such as the establishment of brand image, accelerate the traditional brand collective to the online transfer, but it will not bring the real advance of China's electricity, It is as if the people in the new century are looking for China to join the WTO dream of waking up in the morning and heard that the things can be white, but 10 years later, the people are looking forward to only soaring house prices and blood-stained inflation, so far there are many people do not understand, the WTO does not come to the management of this thing? Throughout history, the Great Leap forward case has failed. The bad after-sale service lets the consumer's complaint uniform to the merchant not to prepare in advance, but in fact, in the face of such a large number of orders, any enterprise in the world can not calmly face, not to mention some people just want to make a windfall, apply a special vulgar words: Double 11, this is the best of times, this is the worst of times!

The sound of wailing, the endless war of saliva

If the consumer complaints and complaints, businessmen can also strive to improve the quality of service, then the endless saliva and malicious price of the owner of the war on the industry to completely take a road of no return, this unscrupulous competition in the near future will accelerate the development of electrical business, establish a strong brand concept, But in the long run will let the Chinese electric business growth encounter to the bottleneck, detours go more, mature slow, late 10 years or 50 to see the industry when the big guys change!

When it comes to electric quotient of the words war will have to mention Jingdong Mall CEO Liu, his position in China's electric business is like Ren Zhiqiang in real estate, said Liu Cannon. "Su Ning dares to buy 1 yuan, I dare to sell 0 yuan", Liu's Jin Yan is very lethal, directly let Suning and Gome's share price fell 7.31% and 1.37%, then two appliances big guy rushed to fight, accusing Liu is personal hype, for show experts, and there are moral issues, but in fact, this is just Jingdong mall marketing strategy, Liu Total meager appear radical surging, this is relatively weak competitor must go through the process, if Jingdong Mall scrupulous play warfare, Su Ning and how willing to leave them opportunity? From this point of view, the continuous war of words and the electric business structure has not yet formed before the catalyst, in fact, to participate in large-scale war of words has become the CEO of the mall quickly get attention to the shortcut, and, to run to the interests of the battlefield to talk about morality, this is an unreliable thing!

It is true that the war of words is not a decent thing, especially the rich industry leaders to spray each other even more appear to be, can be in this fast-food society, CEOs have to be a sacrifice it, and the real test their ability is, saliva after the war how to build the real strategic system, If you understand the rapid development of Jing Dong in a short span of years, you will understand more about the Liu caused by the saliva wave is more like the power of the electric business field, the only thing to note is that they have to brake at the appropriate time, from the mouth water war to the substantive strategic competition!

The overflow of saliva will bring some negative effects to the industry, but saliva can not kill any enterprise, the real strong is always soaked in saliva growing, these saliva will not leave any traces in history, just like with Einstein's name is always behind the great relativity, not his old man's extramarital affairs, If Jingdong Mall can maintain the current momentum of sustainable development and successful listing, then, Liu's total saliva war is just a cloud!

In the field of hope, the electric merchant horse needs to walk slowly

Although there are 11 astronomical sales volume, e-commerce in China is still only the beginning stage, apart from Alibaba, more electric dealers are also struggling to burn money and the stage of the muddled battle. As mentioned above, mixed with vicious competition, verbal warfare and fraudulent consumer behavior, the Chinese electric business has not been the pulse of the field, but this does not affect the future of e-commerce in China's broad prospects, in fact, they have shown great potential:

Compared to the traditional retail industry, the biggest advantage of the electric dealer is the cost, inventory, labor cost, land leasing cost to let the entity store pressure doubled, especially in China's special conditions, to Beijing three ring inside grasping a loess is equivalent to Amoy to 500 carat gold, land is the focus of Chinese social contradictions, Before only the farmers shouted to the land to ask for money, now any class are kneeling on the land, hands full of blood to rush to the land of gold planing, government, civil servants, Prime Minister, general manager, fried Housing Regiment, the city of the landlord in the village are all the bloodthirsty ghosts of this age, The traditional entity shop is inevitably involved in the whole nation squeezed dry land of red swirl, high rents so that shopkeepers have to significantly improve commodity prices, so virtual jump, fake brand, soft after-sales service, and constantly grilled traditional marketers!

With the development of the Internet and cloud computing, shopkeepers finally find comfortable lizhuizhide, they do not have to try to cosmetic, storage world famous warehouse next door may be disregard's pigsty, in this context, the traditional private bookstore will become the first group of closed entity stores, And the street's clothing shop has gradually become the consumer's fitting room ... In addition, China has a huge population base, and most people have not yet contacted online shopping, this part of the people have a great opportunity to choose online shopping. Taobao Double 11 period between the sale of 19.1 billion yuan, this number is 11 Golden Week Beijing 130 key commercial enterprises 8 days more than twice times, although stained with the light of the Great Leap forward, but fully explained that if the strategy properly, E-commerce will never do worse than the traditional enterprises!

And the turmoil in China's retail sector leaves the electric business with an excellent opportunity. Compared with the United States, China's electricity industry accounted for the entire retail sales of 5% basically flat, but American retail is even more impossible, almost everywhere, a single Wal-Mart on top of the world's top 500, China's retail industry is chaotic, lies is to maintain the huge profits of the retail industry's core weapons, the traditional retail stores of goods in a water jump price, With the emergence of foreign fake brand names, China's electric business can reverse the impression and make consumers prefer to shop online, which makes it more secure and absolutely promising.

The Electric trader horse walks is not lets the Liu stop to appreciate the scenery, but is steadfast steady to step out each step, eliminates the malicious price war, but actually treats the customer as the kiss father. Finally, sent to the non-famous electric commercial flying tiger Tesco business purposes: integrity, speed, noble not expensive, service in place, regional ecology, localization!