The great will decline: the development of the web game these years

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According to incomplete statistics, 2010 to 2011 Q1 Page Tour Products industry survival rate of less than 10%, of which the domestic market is the official survey page only only dozens of of the existence, but some other are closed, technical testing of the page, still escape the "fetal dead belly" the fact that In the face of such a depressed industry survival rate behind the development process?

Bubble-Type Market growth:

According to the market growth rate above, no doubt in the 2008 Community + Web game development model, has been followed by the reference, operators to the user of the popular community as a prerequisite for the development of the corresponding product types, however, such a market development model, it seems that the "people to", but due to the technology limited to the core page tour from the HTML + FLASH, and then to the 2010 to 2011 Q1 product testing, based on the technology-limited page Travel market from 2D to 2.5D to further development to 3D product development.

From the user point of view, we are divided by the user game time, 5 hours per day or above the user group into heavy users, 1-5 hours a day of users divided into medium users, the line or less than 1 hours per day online time of the user group for the mild user.

According to part of the questionnaire survey found that more than 60% of the users to play mainly entertainment, more than 50% of the users to pass the time, the remaining 60% respectively to make users, the pursuit of stimulation for the purpose, and see the page parade is still deeply influenced by the mainstream online games.

The page swims the product type to differentiate the aspect, the page swims the market user still "is biased" in the network, the single machine influence, therefore the page swims the product market type is still different from the net swims.

Because the page swims is limited to the technology, the user, the market and so on factor influence, resulting in a few major mishap in the market operation of the page, the tourism industry due to the low cost of development, the need for high-end technology applications support, flooding and adequate user base, resulting in lower threshold for the result, coupled with a sufficient user market, and too "seen" market environment, Leading to such market products have been inseparable from the "violence, vulgar, pornographic" and so on color.

In the marketing aspect, the Game Information class website is the user learns the freshman game the main source, the second is the traditional market class promotion, for example, the Internet Café User market promotion development, this part classifies for 19.4% namely through the friend to tell, its three is now as the flood-like Page tour promotion technique, The operator achieves the cooperative relationship with the website owner through the way of the network advertisement.

This type of pop-up ads to its "violence, vulgar, pornography," and so on to achieve "inductive" advertising effect, thereby creating a user's access, and the last is the new platform microblogging and traditional search engine promotion channels.

Even as operators are doing all they can to lure users through all sorts of "trick" tricks, but in the inability to establish user loyalty, the user will eventually choose to return to the mainstream market, but also will be abandoned part of the page in the operation of the game agents, but all this is only the operators to promote the use of the platform to achieve "short-term" .

The author PostScript:

From last year's flourished market, in this year's market content has now been to the market phase of the decline, perhaps in the current high-speed development of the Internet, these "impetuous" operators, whether it can wait until the page tour market "Good luck" this day, or in the coming day, Bring only will be the end of the page tour market annihilated, the author and you wait and see.

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