The grey game of net loan: The new strategy of 30%-year profit

Reporter has to say

The ultimate blueprint for the network loan platform is: The sunshine of private lending. However, this road, there must be fallen unlucky, as investors, these unlucky eggs is you want to avoid the investment trap.

The grey game of the annual income Super 30% Net loan

Gao Wen

["Some net loan platform's tender reward, in fact, is in disguise to pay investors interest, if the actual interest rate than the central bank set the basis of 4 times times, then once the debt defaults, investors can get due compensation?" ” ]

In contrast to the fact that some online lending platforms have actually borrowed more than 30% of their borrowing proceeds, other net loan platforms are earning less than 10%. The loan income between the net loan platform is so big, is the high income platform reliable?

NET loan income over 30%

Lao Wang has a brand-new iphone in his hand, a gift from a net-loan platform to the old king, who became one of the biggest borrowers in the first half of the platform. Old Wang began the catenary loan last year, the first half of this year has turned the investment direction overall to the network loan, its annual income has exceeded 35%.

The reporter learned that last year, the majority of investors involved in net loans in the 20% or so. Over the past year, online lending rates have polarized this year, with some sites falling below 15%, while others are earning more than 30%, or more than 40%.

However, the central bank's current standard of usury is 4 times times higher than the benchmark interest rate for the same period, beyond the legal protections. NET loan platform of course also will not easily cross this red line. At present, the loan of the net loan platform mostly is the short-term loan under 6 months. The central bank's 6-month (including 6-month) lending benchmark rate is 5.6%, and its 4 times-fold lending rate is 22.4%. So how can Lao Wang's annual earnings exceed 35%?

Old Wang to reporters a loan object indicated that the object of the loan for High-quality coal mine pledged loans, the loan period is 1 months, the annual interest rate is 21%. But each bidder will receive a 1% bid reward, that is, the actual annual return on the subject of the investment is 21%+1%x12=33%.

"To keep interest rates at 4 times times the benchmark rate, the interest rate on the site is below 22%, but to attract investors, the site will offer a certain percentage of the bid." Interest rate and tender reward are the main income source of net loan investor. An insider told reporters.

In stark contrast, the short-term borrowing benefits of some large platforms have dropped to around 10%, for example, China Ping ' an (601318, shares bar) of the Lu Jin of the loan income of about 8%, Red Ridge Venture at the current interest rate under 15%, the large group of the certificate of large e loan current loan income of about 15%.

What is the difference between the benefits of borrowing from the platform, and the very high yield of the loan platform is not reliable?

"In fact, the net loan platform in the case of reducing income to 10% of the situation can still attract investors to patronize, which shows the website platform itself brand effect began to show." In addition, lower yields help to reduce the cost of borrowers, making the platform likely to attract more quality borrowers. "Net Loan house head Xu Hongwei told reporter.

Super high returns are not the norm

The net loan appears the super high income behind is the net loan platform's bursting type development. According to the net loan home is not complete statistics, the website this year from dozens of suddenly bursting to increase to more than 300. And the new small platform in the brand difficult traditional platform, they can only improve the rate of return to attract net loan investors.

The differentiation of platform income also means the differentiation of investors, some investors stick to the traditional big platform. "The industry is growing too fast for the next few days," he said. "An investor who sticks to the traditional platform told reporters.

Other investors have become the targets of High-yield loans to the sniper, their reason is not unreasonable: "Private lending is very high profit, but the big platform shop bully, oneself eat too much profit." So investors might as well focus on the high yield target. ”

"The 30% gain is by no means the norm in the net, and in general, the extra high interest rate is only on the new platform, and only on the first 2-3 months of its launch." Xu Hongwei told reporters.

This year, the network loan industry has emerged a variety of new platforms, just as the new department stores opened to discount promotions, these platforms on the line will be issued high income targets to attract investors. Even the top 10 of daily turnover is given to the ipad, iphone and so on.

The source of this burning money is a group of Guangdong called the Network website, according to the industry, the group loan net on the line of the Hatsuhana 1.7 million yuan as a promotional. is a real sticker to make a high profit. Later, the promotion of more intense, it is said that after the U.S. credit network upfront marketing costs more than 3 million yuan.

"This high income should be understood as the normal marketing of the new website, so I aggressively hit the high yield target of the new platform." Old Wang told the reporter.

However, the group credit net is undoubtedly lucky, because after it burned 1.7 million, finally traded 60 million of trading volume. At the end of the three-month promotional period, the group loan net remained popular.

Other sites may not be so fortunate, if the brand has not yet been established after a large amount of debt, and the promotion is over, investors will slip away, and the risk of the site's operation would increase dramatically. Once the site closes, investors face risks.

For example, the "Credit state" opened at the time of the high yield, but in just a few months after "all the state" will notify all users to come out, and stopped operating.

"It is very difficult for the website itself to carry out promotional activities at large cost." "Red Ridge founder Zhou Shiping told reporters," The general platform for bad debts more than six months to show up, at this time, the site's bad debts, huge marketing costs may make new, the Taiwan unsustainable. ”

Borrow new and old risk

In addition to the promotional period of the new platform, some of the old platform also exists in some of the platform for a long period of 30% or so.

"Different platforms touch different industries and their customers can afford to be different." According to the current interest of private usury, the interest rate of mortgage loan can reach the 36%~48%. Investor Lao Wang gave a reporter a case.

Foreign trade enterprises to take a foreign trade list 5 million, assuming net profit in 10%, not high? Now to produce, foreign prepaid 1/3, production cycle of three months, a total of 4.3 million raw materials, foreign payment 1.7 million, 2.6 million, the first month can use foreign advance, after two months to borrow, assuming the annual rate of 36%, then the borrowing cost of 2.6 million x3%x2=15.6 million, So not to occupy a little liquidity, with less than 160,000 of the cost of earning 500,000.

This is also the most popular folk borrowing, because it is short, and only to borrow part of the funds, so as long as the borrower can afford to make money.

However, the head of a large platform told reporters: "Last year many borrowers were willing to spend 30% of loans, think they can bear, but later, they found that the interest rate is unsustainable." ”

Zhang, head of the racket loan, said that the current net loan process is determined by the borrower to borrow interest rate, and then hang it online. If the market decides whether to invest, the interest rate formation is highly marketable. According to the current interest rate of the racket loan, about 18% is the average value of the industry, which can provide a reference for investors. Zhang told reporters.

And the Big E loan related responsible person told reporters: "Some net loan platform of the tender reward, in fact, is in disguise to pay investors interest, if the actual interest rate than the central bank set the basic interest rates of 4 times times, so once the default, investors can get due compensation?" ”

No matter how much the investors eventually get, the sustainable development of the net loan platform is whether the enterprise can continue to accept the high cost of borrowing.

The reporter learned that the current borrowing rate of about 15% of the platform, if combined with the services paid to the website, the cost is probably in the year of 30%. Some websites are more expensive because they rely on offline development of borrowers and investors.

He's a new man on the net.

Shanghai People's old Z walk in each net loan platform, the first half of the loan income reached the annual 40%, but the risk can not be underestimated

Gao Wen

[Generally a net loan platform is the first 2-3 months of its most profitable stage, with the new station, "promotional" end, the benefits will be flat. Old Z will choose to start at the beginning of the new station with the fastest speed of investigation, entry, and then Exit]

Old Z is kinder than the average Shanghainese, he is dressed in blue white jeans, black T-shirt, body thin, which is estimated to be a common problem in Shanghai's smart personality, thin more.

such as Old Z's white jeans, old Z's investment is also very "tide", he joined the network in 2011, the Army of loan investors, the industry is in the ascendant. 2012, the net loan platform presents unprecedented increment development, the new platform has sprung up, Old Z is worthy of an investment veteran, for many years to various fields of investment has made him very sensitive, he immediately found a new net loan investment strategy to play new.

First of all, the new potential advantage of net lending is that, like any new field, the first batch of virgin land may grab large profits. An obscure new platform, want to netting a class net loan investor, let them take out the money to invest, almost no other method, can only increase the yield. 2012, this network loan platform marketing has been rampant, to share a cup of soup, the new platform to give 30% or even higher annual investment income.

"This is the normal business activity on the new platform, and the boss of the platform spends a lot of money on the promotion, which greatly pushes up the investment income." Old Z told the reporter.

So old z in the first half of the investment income only one, fast, bravely smashed to the new platform of the ultra-high income loans, these marked on the surface of the interest as high as 22%, each bid and the site presented a one-time reward, two parts add up to the real proceeds of loans, old Z in the first half of the income in 40% (annual income) around.

Yes, Old Z is lucky. However, the net loan dozen new also has the brutal aspect: a just on-line website, the investor can dare to take out own real money to borrow the person? Moreover, in the first half of 2012, a new platform for gold was found to be suspected of fraud, Gold Rush loan issued false target, collect investor funds after the volume of leave. In addition, several small platforms have just been online, operating for several months due to business difficulties and closed. Although they were declared bankrupt after returning investors ' money, it was enough to make the new platform difficult.

"Every I invest in the platform, have personally visited the site, the elimination of those who have suspected fraud is not a reliable site." Old Z told the reporter. Easy to say! How can you be sure to tell the difference? Old Z has a group of friends who meet in the net loan circle, some of them have many years of industrial experience, everyone in the circle of complementarity, once which network loan appeared abnormal situation immediately in the QQ group released, the power of the netizen is huge, this way let old Z gather group wisdom, eye view Plus.

"And I don't vote for patterns that don't understand." Old Z told the reporter. NET loans are mainly for small business owners of the loan, this business happens to be the banks do not want to do, because the risk of default is difficult to identify. In China, the credit audit experience of small enterprises can only be inspired by the private usury, in this case, each network loan platform has its own set of audit standards, resulting in the difference between the wind control platform. Old Z's idea is simply that, your audit standards I think the only way to vote.

Do not think that the old Z to the new network loan platform for the investigation to thousand think, once the decision is slow, it is possible to miss the best investment opportunity. Generally a network loan platform is the first 2-3 months of its most profitable stage, with the new station "promotion" of the end, the benefits will be flat. Old Z will choose to start at the beginning of the new station with the fastest speed inspection, entry, and then exit.

Yes, old Z is the net loan investor in the style is very brave, this is like the two armies of war, each have each strategy, some people good raid, some people good defense, some people good sideswipe.

Old Z is that kind of RAID master, Swift and courageous.

According to the General network lending investment criteria, decentralized investment is to keep the common skills of profitability, the reason is very simple, if the investment of 100,000 yuan, all lend a person, once the person defaults, will be annihilated. And if you divide it into 500 dollars and invest it in 200 people, assuming that the yield is 20% and the average bad debt rate is 3%, then the yield you get is likely to be 20%-3%=17% because it's sufficiently fragmented.

But old Z's strategy runs counter to the principle of decentralized investment. "You and I invest in the same network loan platform, you enter the site 100,000 yuan, 1 10,000, 10 superscript, I enter the site 100,000 dollars, 1 of 100,000, the risk of the time, you think you can run away or I can run away?" Old Z asks.

This argument is reasonable, because the net loan in China has a sound industry guidelines almost all sites are committed to the risk of default, the site to advance investors principal or interest or principal. This is a bit like the trust industry's "rigid honour", which has allowed investors to become reckless.

This model is equivalent to the site to assume the responsibility to identify the risk of borrowing, the default by the site compensation. As a result, a few incidents of default do not cause problems, because the gap is made up by the site. The real risk is that when a lot of defaults are generated, the site doesn't fill a hole. As a result, old Z will choose a strategy that does not weigh a single object.

"I've always had a direct impact on the top of the scale after I chose the platform," he said. Old Z told the reporter.

But is it true that the platform is taking the form of default compensation? In the net loan after 4 years, the current domestic volume of the largest network loan platform Red Ridge Venture has begun to turn to the incubator, the reason is "network loan model of the platform to bear too much risk, coupled with the lack of credit system, the decision to net loan platform can only achieve meager profits."

Other platforms are advocating that the network loan platform to live well, we are really good. "When the network loan platform collects the service fee from the lender, it should charge the corresponding service fee for the risk level. To some extent, the platform does not live well, borrowers, investors, platforms are not profit. The head of a network loan platform told reporters.

The new platform that old Z loves investment, in order to attract investors, have to give a lot of benefits to borrowers, although only in the first few months of start-up, but this money-giving strategy will greatly drag the platform turnover rate, if a high proportion of bad debts, the survival of these platforms will be worrying. With, hair, once the platform operation creates the risk, will eventually evolve into the investor's risk.

However, successful high-risk investors are not blindly macho, but must be youyongyoumou. The new investment accounted for only 1/3 of the old Z-net loan investment. "Because in the worst case, 1/3 of the total loss will not affect my normal life." Old Z explains. And, these 1/3 positions, old Z will also distribute them in the 3~4 home different new website.

NET Loan Investment Handbook

Xu Hongwei

If you have 100 yuan on hand, what would you do with it? Have a meal with a good friend? Go see a movie with your girlfriend? Still is...... Would you want to invest 100 yuan? 100 Yuan is too few, buy a stock is not enough. But online lending does provide a small, fragmented platform that is much higher than the banks ' earnings.

What is a net loan?

Peer-to-peer is peer to peer shorthand, peer-to-peer lending Chinese translation for "Everyone loans", is the individual to personal borrowing meaning. The so-called Peer-to-peer Network loan (hereinafter referred to as "net loan"), simply, is the investment intention of investors through the net loan platform, the funds lent to the borrower with the funds demand. and Peer-to-peer Enterprises, is engaged in individual personal intermediary services to the network loan platform.

The first network loan platform in China was established in 2007, in 2007-2009 years, the domestic network loan platform is not many, Red Ridge venture is established in the meantime the well-known network loan platform. Into the 2010, the number of net loan platform began to increase, more well-known people loans, e-speed loans, easy loans 365, Sheng online. 2011, with 808 Credit, micro-credit network, the investment in the treasure, search and loan, such as a number of new platforms on the line, China's online loan industry into a rapid development period.

In SME financing is difficult, people can profit from the lack of investment channels in the background, the 2012 network loan platform is emerging, with the beginning of the purple maple to high reward rise, Wenzhou loans to the most strong liquidity rapid expansion, and the ping ' an Lu Jin and the large group of the certificate of Big E loan to join, Let the network loan platform has infinite reverie space. and the National Active Network loan platform has been close to 100, net loan home of 11 net loan platform September turnover total volume already amounted to 970 million yuan, can say is already begun to take shape.

Different periods of network loan platform, different background of the network loan platform, interest rate differences still exist. Generally speaking, the interest rate of the net loan platform, such as Lu Jin, with large consortia background is the lowest, generally only about 8%. Early establishment of the platform, such as Red Ridge venture, everyone loans, influential, has a deep investor base, the interest rate is relatively low, generally between 10%~20%. Income level in the middle of the platform is a certain popularity of the platform, such as easy to lend 365, e-speed loans, 808 credit, Wenzhou loans, group loans, fast loans, and some of the new station to take a robust route, interest rates in the level of about 24%. The highest level of income is a number of new platforms, the actual rate of return of these platforms will exceed the statutory lending benchmark rate of 4 times times, but interest rates are within 4 times times the legal benchmark interest rate, other benefits are mainly through direct tender reward form.

Which investors are the current domestic investment net loans? According to the Network Loan Home survey questionnaire, the domestic net loan investor group is to whenever, the main investor population, male majority, industry statistics to the Internet, finance and government department personnel majority, the investment amount mainly concentrates in between 10,000 to 500,000, among them 100,000 to 200,000 mostly. It can be determined that net loan investors are a class of investors who can bear certain risks, open their minds, invest more aggressively and have a certain economic base. In the 2012, with the emergence of new platforms and the increasing variety of platform activities, a group of investors to invest in new platforms, including large investors. Such investors or individual investment, or group investment, roaming between the new platform, speculative, fast forward fast.

The net loan has the risk to enter the loan to need to be cautious

Any investment is risky, before starting the net loan investment, should understand the risk of the net loan investment.

The risk of net loan investment is mainly credit risk, policy risk and platform operating risk. Any investment may be risky, and net-loan investment can be identified as high risk and high yield. As a private loan, credit risk is the main risk. But most of the net loan platform undertakes to advance the responsibility (most platform promise, once the loan has overdue risk, will be the platform to advance the principal or principal and interest, therefore, the single object of the risk will evolve into a platform of operating risk, as long as the platform is normal operation, investors need not worry about the single mark overdue, because the platform to bear overdue obligations, But if the platform is poorly run, or malicious fraud, then investors can suffer losses, which is currently the biggest risk of net loan investment. Therefore, how to choose a platform and pay close attention to the experience of the platform is the first issue investors should consider. In addition, although the network loans belong to the private lending network performance form, but the network loan platform itself does not have the formal guarantee qualification, therefore the policy risk exists, needs to pay close attention to the policy trend.

Network loan investment operation is not complicated, the first is registered account, and through the platform's real name certification, most of the platform needs to upload identity card scanning, and then need to have a bank card as the account. Most of the platform only to the VIP to bear 100% of the principal or principal and interest to advance the responsibility, so the application of VIP is advocated. Specific to the network loan investment, according to the platform security, liquidity and profitability of the comprehensive consideration, in general, decentralized investment is generally adopted investment strategy.

The so-called decentralized investment strategy is to spread investment funds as far as possible, not to focus on a single platform. For example, to invest money in 5 net loan platform separately, then even if there is a problem in the future, the loss is limited, even if the investment of the problem platform (the worst case), the total investment is only 20% of the loss, and as long as the other platforms can have a 25% yield per year, Then the loss of the problem platform can be fully compensated. This kind of decentralized investment strategy is the simplest and most effective way to reduce the risk of net loan investment.

NET loan investment is not complicated, at present, the opportunity still exists, it is worth investors ' attention.

(the author is the owner of the third party website Net Loan house)